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2024 WINTER MAKEUP TRENDS: FROM FROSTY EYES TO BLURRED LIPS

Now that the holiday festivities have faded, it’s easy to feel a bit lost. But don’t let the cold weather dampen your spirits (or your makeup game)! Winter is the perfect time to unleash your inner artist and experiment with bold, beautiful looks.

As J. Brandon Correa, national makeup artist for YSL Beauté, puts it, “Winter beauty is all about playing with textures and making a statement.” So, let’s dive into the hottest winter makeup trends and discover how to create stunning looks that will brighten even the darkest days.

BOLD LIPS

If your winter wardrobe leans heavily on black and gray (guilty as charged), elevate your look with a pop of color on your lips. “A bold lip is a fantastic way to stand out during the winter, when fashion and weather often feel more subdued,” says Lobell. “Bright lips are perfect for the season, as they create a striking contrast against the pale or dull skin tones many experience in colder months. This contrast can enhance the complexion and bring a fresh, lively energy to your appearance.” Think crimson, deep berry, or vibrant Barbie fuchsia, paired with subtle, minimal makeup. “It’s a bold yet refined look, perfect for making a strong style statement during winter.”

SNOWLIT SHINE

Minimal makeup doesn’t have to be dull; it can dazzle just as much as a full face of blush, contour, and liner. “This trend allows your skin to ‘rest’ from heavy makeup routines,” says Correa. “It’s perfect for this season because it combines a snowy, luminous vibe with a radiant glow.” Inspired by the way sunlight reflects off snow, Correa brings that same shimmering brightness to the face. “Think clean, minimalist skin, translucent sparkles on the eyes, full lashes, and glowing lips.”

Since this look emphasizes glowing skin, Correa suggests using the YSL Touche Éclat All-Over Brightening Concealer Pen to conceal and brighten. Skip the contour and bronzer, focusing instead on your eyes by adding a shimmery topper to the center of the lids. “You can either do a light eye contour or let the shimmer stand on its own,” he says. Complete the look with mascara and a sheer, plumping lip balm like Candy Glaze.

STATEMENT EYELINER

Jillian Dempsey, celebrity makeup artist and founder of Jillian Dempsey, was recently inspired by the UK’s colder weather and bold color palettes. One standout trend she noticed was statement eyeliner. “Eyes are big this winter. Expect eyeliners to make a major statement,” she shares. “The power of this look comes from lining both the upper and lower lids and creating a shape that suits your eyes.” Dempsey favors shades like blackberry, muted black, and deep mahogany for a fresh twist on classic browns and blacks. Think thick wings, waterlining, and exaggerated cat eyes—anything goes. “My Flyk Trick Mascara doubles as a 2-in-1 mascara and liquid liner, perfect for crafting your bold, personalized eyeliner look to match your winter plans,” says Dempsey.

JEWEL TONED EYES

If frosty finishes aren’t your style, opt for rich, vibrant jewel tones instead. Shades like sapphire, emerald, and ruby complement the icy whites and grays of your winter wardrobe beautifully. “I’m seeing a lot of brands pairing their burgundy collections with emerald and midnight blue mascaras and eyeliners,” says Spickard. “It’s a fun and easy way to add some variety to your makeup during these dark, cold months.” He recommends Lancôme’s colored mascaras, especially the emerald green Noir Malachite, for a subtle pop of unexpected color. For the lids, try the Pat McGrath Dark Star Eye Duo, which Spickard describes as “an opulent blue sapphire shimmer.” Add a gloss topper over the shadow to really enhance the sparkle and make the look shine.

DEWY GOLD

Feeling the winter chill? Warm up your look with glowing shades of gold. “Gold tones bring much-needed warmth to the skin, which can often appear dull in winter due to the lack of sunlight,” says Lobell. “The dewy finish of this trend helps counter the dryness that comes with cold weather, giving your skin a hydrated, healthy glow.” Even if you’re not escaping to a tropical paradise, your makeup can make you feel like you are.

“Think warm, golden hues that create a radiant, sun-kissed glow,” Lobell explains. “This look focuses on dewy skin, using gold-toned highlighters and eyeshadows to enhance your natural luminosity. Be the glowing goddess you’re meant to be.” Her recommendations include Neen’s Pretty Shiny Cream Highlighter in Metta for the cheekbones, and Pretty Shady Pressed Pigments in Flash, Fade, and Faint—gold and rose gold shades that shimmer beautifully on the eyes. Complete the look with a brown or nude lip for a perfect finish.

SOFT OMBRÉ LIPS

The ombré lip look has been making waves on TikTok this season, and Carolina Gonzalez, celebrity makeup artist and Armani Beauty Collective member, is a fan of a soft, diffused version that’s easy to achieve with a bit of practice. “Start with the deepest color in the inner part of the lip, then blend it out toward the edges,” she explains. “I love this look because it’s dreamy and gives the lips a full appearance.”

Gonzalez suggests beginning with Armani Beauty’s Lip Power Long-Lasting Matte Lipstick in shade 407. “Pucker your lips and apply the lipstick generously to the center of both the top and bottom lips using the bullet-tip. Then, use a small brush to blend the outer edges slightly beyond the lip line.” For extra drama, add Armani Beauty’s Luminous Silk Glow Blush in shade 61—a raspberry pink—to the outer lips up to the lip line with a full crease brush. “Avoid touching the inner part where the color is dense,” Gonzalez advises. “This silk powder blush adds a velvet-like finish and makes the lips appear fuller and fluffier.”

PINK FROST

If you embraced the TikTok “I’m cold” blush trend last year, you’ll love this 2024 update. “This trend takes the ‘cold girl’ look to the next level by adding black to define shape and structure,” explains Correa. Start by prepping your skin with foundation, concealer, and contour. Next, apply YSL’s Nu Lip and Cheek Balmy Tint in NuChills to your cheeks for a translucent, balmy finish. Dab any leftover product on the tip of your nose for that frostbitten “just came in from the cold” effect.

For your eyes, Correa suggests using YSL’s Couture Mini Clutch palette in Babylone Roses. “Blend the midtone shade to contour your eye shape, apply the midtone shimmer on the lid, and add depth with the deepest shade along the upper and lower lash lines,” he advises. “Finish with a touch of the topper shade from the top left in the inner corners for an icy pop.” Complete the look with mascara and liner, and finish with a combination of the Balmy Tint and Candy Glaze Lip Gloss Stick in Sweet Pink.

MOOD MAKEUP

Donni Davy, co-founder of Half Magic and head makeup artist for Euphoria, uses makeup to create her own winter mood despite living in California’s year-round sun. “A dark lip instantly transforms me into a sort of witchier version of myself, and adding sparkle to my eyes brings a joyful balance to the look,” she says. “It’s fun to embrace a darker, more introspective vibe during the winter.”

Her “joyfully moody” look features dewy skin, glittery eyes with plenty of mascara, and a vampy dark lip. To achieve this, Davy recommends using Half-Magic’s Glitterpill Eye Paint + Liner in Holy Goldie or Microcosm for the “perfect winter sparkles.” Apply these on bare lids for a snowy effect, then layer on the Eyelectric Extreme Lengthening Mascara to highlight the sparkle. For the lips, Davy favors the Mouth Cloud Soft Matte Lip Cream in Edward’s Fantasy, enhancing the shade with Sculptitude 2-in-1 Longwear Lip Liner in Sugar Plum B*itch.

LADY IN RED

Whether it’s in your wardrobe, accessories, or makeup bag, red remains the top accent color for 2024, especially leading up to Valentine’s Day. Swap out your usual lip gloss for a bold, vibrant red lipstick. “Now is the perfect time to opt for a kissable red,” says celebrity makeup artist Kasey Spickard. He highlights Maybelline SuperStay Vinyl in Red Hot as a standout choice, known for its high shine and warm tone. “It has a vibrant hue and stays put once it dries, giving you long-lasting shine,” he explains. Another favorite of Spickard’s is the Sephora Collection Cream Lip Stain in Chili Pepper, a matte red-orange that provides all-day wear.

FROSTY FACE

For makeup inspiration this season, look outside your window and get creative with textures and colors reminiscent of frosty winter mornings. “It’s cold and frosty outside, so embracing themes like snow, ice, and sparkles is perfect,” says Jeanine Lobell, celebrity makeup artist and founder of Neen. “This trend is all about capturing the cool, crisp tones of winter, with icy colors like silvers, pale blues, and frosty pinks.”

The Frosty Face look centers around highlighter, with Lobell recommending her Neen Pretty Shiny Cream Highlighter in the aptly named Frosty shade. For cheeks, aim for a “post-blizzard glow” reminiscent of the TikTok “I’m cold” trend—Lobell favors her Get it All Done Cream Cheek & Lip for this effect. “A vibrant pink will give you that ‘caught in a storm’ look,” she says. Add a frosty touch to your eyes with the Side Eye Liner in Minty and finish with Neen’s Glisten Up Lip Gloss in Bye, a shimmering pink, for a perfect winter finish.

How to Achieve the Perfect Brown Smokey Eye Makeup

If there’s one makeup look that never goes out of style, it’s the classic smokey eye. And when it comes to creating a timeless and versatile look, brown smokey eye makeup is undoubtedly the way to go. Not only is it flattering on all skin tones, but it’s also perfect for any occasion, whether you’re going for a natural daytime look or a sultry evening glam.

In this comprehensive guide, we’ll walk you through everything you need to know about creating the perfect brown smokey eye makeup look, from the basics to the advanced techniques, pros and cons, alternatives, tips, and more. So, let’s get started!

What is Brown Smokey Eye Makeup?

Brown smokey eye makeup consists of creating a gradient effect using different shades of brown eyeshadows, starting from a lighter color on the inner corner of the eyes and gradually getting darker towards the outer corner. The result is a smoldering, smoky effect that adds depth and dimension to your eyes.

The beauty of brown smokey eye makeup is that it complements all skin tones, eye shapes, and ages. Whether you have hooded eyes, almond-shaped eyes, or monolids, you can rock this look effortlessly. Plus, brown shades are more neutral than black, making them a perfect choice for daytime events or work environments.

When Should You Wear Brown Smokey Eye Makeup?

  • Daytime events: If you want to add a touch of glamour to your daytime look without looking overdone, brown smokey eyes are an excellent option.
  • Weddings: Brown smokey eyes go well with many wedding themes, from rustic to bohemian. They also complement any color of the bridesmaid’s dresses.
  • Parties: For a night out, a brown smokey eye adds a sultry and sexy vibe to your look.

How Do You Create Brown Smokey Eye?

Creating the perfect brown smokey eye makeup can seem daunting at first, but with these simple steps, you’ll be a pro in no time:

Step 1: Prep Your Eyes

Prepping your eyes is crucial for achieving a smooth and long-lasting finish. Start by applying an eye primer all over your lids to even out the texture and allow the eyeshadow to adhere better.

Step 2: Choose Your Eyeshadow Colors

For a classic brown smokey eye, you’ll need at least three shades of brown: a light, medium, and dark one. The lighter shade will go on the inner corner of your eyes, the medium one on your eyelid, and the darker one on your outer corner and crease.

Step 3: Apply the Lightest Shade

Using a fluffy brush, apply the lightest shade of brown on the inner corner of your eye and blend it towards the center of your eyelid. This will act as a highlighter and open up your eyes.

Step 4: Apply the Medium Shade

Next, using the same brush or a more compact one, apply the medium brown shade on your eyelid, starting from the center and blending it towards the outer corner.

Step 5: Define Your Crease

Using a more defined brush, apply the darkest shade of brown on your outer corner and crease, blending it upwards towards the brow bone. This will add depth and dimension to your eyes.

Step 6: Blend, Blend, Blend

Blending is the key to achieving a seamless and natural-looking finish. Use a clean brush to blend all the colors together, focusing on the edges to avoid harsh lines.

Step 7: Add Some Drama

For a more dramatic effect, you can add some eyeliner and false lashes to your look. Alternatively, you can apply a darker shade of brown on your lower lash line for a more intense look.

Tips 

  • Use high-quality eyeshadows that are pigmented and easy to blend.
  • Start with a light hand when applying eyeshadow and build up the intensity gradually.
  • Use a clean brush to blend your eyeshadows together for a seamless finish.
  • Apply concealer or foundation under your eyes after doing your eyeshadow to avoid fallout ruining your base makeup.
  • Keep your eyeliner thin and close to your lash line to avoid making your eyes look smaller.
  • Experiment with different shades of brown to find the ones that complement your skin tone and eye color best.

ideal makeup to complement a brown smokey eye 

To create the ideal makeup look to complement a brown smokey eye, focus on achieving balance and harmony in your overall appearance. Start with a flawless base by applying foundation and concealer to even out your skin tone and cover any imperfections. Keep contouring subtle, using a light bronzer to add dimension without overshadowing the eyes. Opt for a soft blush in warm, natural shades to enhance your complexion.

When it comes to your lips, choose a neutral or soft lip color to avoid competing with the boldness of the smokey eye. A nude or rosy lipstick or lip gloss is a safe choice. Groomed eyebrows and a touch of highlighter on key areas of your face can complete the look. Finish with mascara to open up your eyes, and don’t forget a setting spray to ensure your makeup lasts. The key to success is to strike the right balance between dramatic eyes and a soft, polished overall appearance.

Best Brown Smokey Eye Makeup Products

  • Too Faced Chocolate Bar Eyeshadow Palette: This palette features a range of matte and shimmer brown shades that smell like chocolate.
  • Urban Decay Naked Heat Eyeshadow Palette: Perfect for warm-toned looks, this palette features fiery browns, oranges, and reds.
  • MAC Teddy Kohl Eye Pencil: A rich chocolate brown pencil that can be smudged out for a quick and easy smokey eye.
  • Maybelline Expert Wear Eyeshadow in Tastefully Taupe: Affordable and versatile, this taupe shade is perfect for creating a subtle brown smokey eye.

Final Takeaway

Brown smokey eye makeup is a timeless and versatile look that anyone can rock. Whether you’re heading to a wedding, a party, or just want to add some glam to your daytime look, this technique is perfect for you. With the right products, tools, and techniques, you’ll be able to achieve a flawless and natural-looking brown smokey eye in no time.

FAQs

  1. Is brown smokey eye makeup suitable for all eye shapes? Yes, brown smokey eye makeup is suitable for all eye shapes, from hooded to monolids.
  2. Can I use other colors besides brown for a smokey eye look? Absolutely! You can experiment with different shades of blue, green, purple, or even black.
  3. What’s the best way to blend eyeshadows together? Use a clean blending brush to blend your eyeshadows together, focusing on the edges to avoid harsh lines.
  4. What’s the best eyeliner to use for a brown smokey eye? A thin and precise pencil or gel eyeliner that can be smudged out works best for a brown smokey eye.
  5. How can I make my brown smokey eye last longer? Use an eye primer before applying your eyeshadows and set them with a setting spray or powder to ensure they stay put all day or night.