what are surface piercings

GUIDE TO START A TATTOO BUSINESS

While trends may come and go, the tattoo industry has shown remarkable resilience over the centuries. With celebrity tattoo artists leading reality shows and the art form becoming more mainstream, the tattoo business is experiencing a fresh wave of popularity.

Currently, there are around 21,000 active tattoo parlors in the United States. Researchers estimate that a new artist sets up shop every day, contributing to an industry that generates approximately $2.3 billion in annual revenue.

Given the steady consumer demand over the past couple of millennia, it’s no wonder aspiring artists and entrepreneurs are eager to enter the tattoo business.

However, launching a tattoo parlor involves more than just securing funding and showcasing creativity. Here’s a quick how-to guide to help you get started.

GET LICENSED

Being skilled at drawing alone doesn’t qualify you as a tattoo artist. In most states, you’ll need a license to perform tattooing or body piercings, and gaining that license requires some experience first.

The Alliance of Professional Tattooists recommends that aspiring artists complete a minimum three-year apprenticeship before starting their own business. During this time, you’ll work closely under a licensed artist, learning to design tattoos, operate machines, and sterilize equipment. While some apprenticeships are paid, many are unpaid.

In certain states, completing an apprenticeship is mandatory. For instance, in New Jersey, the Body Art Procedures Act requires at least 2,000 hours of training before you can open a tattoo shop. In contrast, Oregon has a lower requirement, needing just 360 hours of training under an approved artist and the completion of 50 tattoos.

Most states also require you to pass a written exam and hold a current Bloodborne Pathogens certification to become a licensed tattoo artist.

Similar procedures generally apply to obtaining a business license for a tattoo shop, but regulations can differ significantly from one state to another. It’s essential to do your research on the specific requirements in your area.

DEVELOP A BUSINESS PLAN

Creating a comprehensive business plan is a vital step in launching your tattoo business. Your plan should encompass a clear description of your business concept, a market analysis that identifies your target customers and competition, a marketing and operational strategy, and a detailed financial forecast. This business plan will be essential not only for guiding your decisions but also for attracting funding or investors.

GET THE RIGHT EQUIPMENT

To establish your own tattoo business, you’ll need to cover several essential start-up costs, which can vary widely—estimates typically start around $25,000, depending on the type of business and various other factors.

Regardless, there are key pieces of equipment you must acquire:

  • Tattoo Machines and Needles: Reliable tattoo machines are crucial, with quality options starting at around $400. You’ll also need a consistent supply of sanitized, disposable needles, which will be an ongoing expense. Additionally, ensure you have a steady stock of tubes and ink for the machines.
  • Basic Supplies: Essential items include shaving supplies for clients, stencils for designs, and various sanitary products. If you plan to offer custom art, you’ll likely need scanners, good design software, and printers.
  • Specialized Furniture: Most states enforce strict regulations regarding the furniture used in tattoo areas. Non-compliance could lead to your business being shut down, so invest in purpose-built beds and chairs, which generally start at around $500 each.

By planning for these expenses, you’ll be better prepared to launch your tattoo business successfully.

ESTABLISH VENDOR RELATIONSHIPS

Building strong relationships with vendors is essential for ensuring a steady supply of high-quality tattoo equipment and materials. Take the time to research and connect with reliable suppliers for inks, needles, machines, and other supplies. Negotiate favorable terms and maintain open communication to ensure you always have the necessary items in stock. Establishing good relationships can lead to better pricing, improved quality, and enhanced service.

CHOOSE THE RIGHT LOCATION

Choosing the right location for your tattoo business can be challenging, especially with the added legal hurdles involved.

Many municipalities have land use and zoning ordinances that restrict where tattoo establishments can operate. Often, these regulations cluster businesses in specific areas, increasing competition. However, you might navigate these restrictions by applying for municipal variances and approvals to open in a different part of town.

Before committing to any location, it’s crucial to consult with local and state authorities. If your chosen site conflicts with existing laws, consider seeking professional legal advice to explore possible solutions.

Beyond regulatory concerns, there are other important factors to consider when selecting a location for your tattoo shop:

  • High Traffic Area: Aim for a spot with significant foot traffic, ideally close to nightlife to attract more customers.
  • Logistical Needs: Your chosen space may require modifications for tattoo work, such as adding partitions, sinks, or new electrical outlets.

If you’re purchasing the space, these adjustments are easier to manage. However, if you plan to rent, ensure you obtain written permission from the property owner for any necessary changes.

BUILD A STRONG BRAND IDENTITY

Creating a strong brand identity is essential for your tattoo business to stand out. This includes:

  • Memorable Business Name: Choose a name that resonates with your style and is easy to remember.
  • Distinctive Logo: Design a logo that visually represents your brand and can be easily recognized.
  • Unique Shop Theme: Develop a cohesive decor theme that reflects the style and ethos of your artwork, creating an inviting atmosphere for clients.

Your brand should appeal to your target clientele, so consider hiring a professional designer to help craft a cohesive and attractive brand image. This investment can significantly enhance your business’s visibility and appeal.

THINK ABOUT MARKETING

Once you’ve obtained your certifications and permits and set up your new shop, it’s time to focus on marketing your business. While word of mouth is incredibly powerful in the tattoo industry, a solid online presence is equally important.

Start by creating a website with a simple, memorable URL. Clearly list your services, location, and essential information. Most importantly, showcase your artwork prominently. Instead of opting for a complex eCommerce template, choose a site design that emphasizes visuals and aesthetics. Consider maintaining a blog to discuss intriguing art concepts or significant projects.

Your most powerful marketing tool will be social media. Platforms like Instagram are perfect for displaying your artwork, while Facebook offers a built-in review system that can quickly build consumer confidence and attract new clients. Be proactive in responding to reviews and engaging with comments across various platforms.

Don’t overlook traditional marketing methods, either. Printed flyers and business cards still resonate well in the tattoo community. Explore advertising opportunities in local media, and don’t hesitate to think outside the box.

Remember, if you’re not standing out, it will be challenging to succeed in the competitive tattoo industry.

ENSURING HEALTH AND SAFETY COMPLIANCE

As a tattoo artist and business owner, prioritizing the health and safety of your clients is essential. Tattooing involves breaking the skin, which carries potential risks if proper precautions aren’t taken. By focusing on health and safety measures, you protect your clients and uphold your tattoo business’s reputation. Here are key steps to ensure health and safety compliance in your tattoo parlor:

Essential Health and Safety Steps

  • Sterilization and Hygiene: Follow strict sterilization practices for all equipment and tools. Use single-use needles, tubes, and grips, disposing of them properly. Regularly sanitize workstations, chairs, and surfaces to prevent cross-contamination.
  • Bloodborne Pathogen Training: Get trained in bloodborne pathogen safety and infection control. This knowledge is vital for preventing the transmission of diseases such as HIV and hepatitis B or C.
  • Informed Consent and Aftercare: Provide clients with comprehensive information about the tattooing process, potential risks, and aftercare instructions. Obtain written consent to ensure they understand the procedure and associated risks.
  • Quality Inks and Materials: Use high-quality, safe tattoo inks from reputable suppliers. Review ingredient lists to avoid harmful substances and ensure compliance with industry standards.
  • Personal Protective Equipment (PPE): Wear appropriate PPE, such as gloves and disposable aprons, during tattooing. Dispose of PPE properly after each session.
  • Health Department Regulations: Familiarize yourself with local health department regulations and guidelines for tattoo businesses. Comply with licensing, inspections, and reporting requirements.
  • Client Health Screening: Screen clients for any medical conditions that could affect the tattooing process or healing. Avoid tattooing individuals who are under the influence of alcohol or drugs.
  • Emergency Preparedness: Keep first-aid supplies readily available and know the proper steps to take in case of adverse reactions or accidents.

CREATE A COMFORTABLE AND INVITING SHOP ENVIRONMENT

The ambiance of your tattoo shop is crucial for attracting and retaining clients. Aim to create a welcoming, clean, and comfortable environment. Consider elements such as lighting, privacy, and the overall aesthetic. Your space should not only meet health and safety regulations but also foster a pleasant and reassuring atmosphere for your clients.

CONCLUSION

Starting a tattoo business is a rewarding endeavor for those passionate about art and body modification. While it requires significant investment in time, resources, and dedication, the potential for success and personal fulfillment is substantial. By following the guidelines outlined in this guide, including conducting thorough market research, obtaining necessary licenses and permits, investing in quality equipment, hiring skilled artists, prioritizing customer satisfaction, and staying updated with industry trends, you can establish a thriving tattoo business that not only generates income but also contributes to the vibrant culture of body art.

20 BEST EAR TATTOO IDEAS 

While the thought of a tattoo needle piercing the delicate skin of your ear might seem intimidating and painful, ear tattoos can actually be quite beautiful and subtle. Plus, their small size often makes them easy to conceal, which is great if tattoos aren’t allowed at home or work. Although the design options aren’t endless, the ear’s various areas—like the lobe, helix, and tragus—provide plenty of creative opportunities despite its small surface.

The process of preparing for and caring for ear tattoos is quite similar to other tattoo placements. If you’ve had a tattoo before, much of this will be familiar. However, if this is your first tattoo, there are a few simple steps to ensure a smooth experience, from brainstorming design ideas to choosing the best aftercare products.

FLOWER POWER

This orange-outlined flower might look familiar if you’re a fan of Disney’s Mulan. It closely resembles the flower on Mulan’s hair comb in the movie, positioned beautifully near the base of the ear.

WING EAR TATTOO

This ear tattoo is such an adorable way to get those angel wings you’ve always wanted (and the placement is perfect!).

DOTTED STARS 

Dotted star tattoos on the outer cartilage are a popular choice for those seeking a minimalist yet eye-catching design. The tiny dots create a constellation-like effect, adding a touch of celestial beauty to the ear.

CUTE HIGH HEELS

This delicate tattoo is a testament to the beauty of simplicity. With its clean lines and subtle shading, it’s a work of art that will never go out of style.

SPOTTED DIAMONDS 

These tiny diamonds, inked by Gi, a London-based tattoo artist specializing in hand-poke tattoos, are delicately arranged in a random pattern across the ear, extending to the front of the tragus. It’s a perfect example of how simple, minuscule specks can come together to create intricate body art.

STARSTRUCK 

Tiny stars and diamonds are formed using dot and fine line work on the scapha, with Gi adding more dots along the lower helix and lobe to create this abstract piece.

WHALE 

Whales, among the longest-living and largest creatures on Earth, possess a commanding presence. Yet, they often glide quietly beneath the surface, moving at their own gentle pace. Their strength is subtle and tranquil, bringing a sense of calm even amid the roaring waves.

STAR STUDDED

This tattoo by Sagflap adorns the scapha, lobe, and part of the cartilage with a variety of stars. Each star is unique, and if you zoom in, you’ll notice different line weights that make it even more enjoyable to admire.

SCORPION

The scorpion is a lethal creature, and those who wear scorpion tattoos carry an unmistakable warning not to be trifled with. As the symbol of the Scorpio zodiac sign—known for its intensity and secrecy—these dangerous yet alluring tattoos might resonate deeply with anyone born under Scorpio’s influence.

BLUE SWIRLS 

These mesmerizing squiggles follow no specific pattern, with vibrant blue lines that twist around the ear and even extend behind it.

TINY MOON AND CONSTELLATION

Moon tattoos behind the ear are fairly common, but what sets this one apart is the tiny, colorful constellation, transforming the design into a unique personal statement.

A ROSE

A tattoo behind the ear is an effortless way to keep it discreet. Weldon designed this rose for a client seeking a simple design that wouldn’t “overwhelm the space.”

BLOOMING FLOWERS

Blooming flowers are a symbol of life, beauty, and renewal. Their vibrant colors and delicate petals can bring joy and inspiration to anyone who sees them. Whether they are growing in a garden or simply displayed in a vase, blooming flowers are a timeless reminder of the beauty that surrounds us.

I GOT MY EYES ON YOU

Though small in size, this eye tattoo makes a significant impact. Its simple design harmonizes with the two nearby tattoos, which could almost be mistaken for piercings.

ONE WITH NATURE

Russian tattoo artist Tatiana Nikandrova enjoys tattooing leaves, such as these, for their natural appearance on the ear. This particular design flows gracefully from the helix toward the tragus. Nikandrova shares with Allure that she prefers to focus on “simple but recognizable” designs rather than “super detailed works” when creating ear tattoos.

A SMALL FLORAL NOTE

A small floral note behind the ear is a subtle yet charming way to express one’s love for nature and beauty. This delicate tattoo can be a reminder of a cherished memory, a symbol of hope, or simply a personal expression of style. No matter the meaning behind it, a floral note behind the ear is sure to add a touch of elegance and femininity to any outfit.

LET IT FLOW

Berlin-based artist María Palomino Sedze, also known as Lady Marion, demonstrates that ear tattoos can be as expansive as you desire. In this piece, she aimed to capture the flow of energy, using angled shapes that resemble circuit lines.

ABSTRACT “FUTURE” SYMBOL

Do you have a word that resonates with you? This artist elevates one-word tattoos by deconstructing the word “future” and transforming it into a minimalist single-letter symbol. Its tiny, understated design makes it ideal for the area.

SMALL QUESTION MARK

A question mark is an unconventional tattoo choice, sparking curiosity about the wearer’s intentions. Positioned behind the ear, this tattoo can symbolize a sense of curiosity and a willingness to question and challenge social norms.

GRADIENT SNAKE TATTOO

A snake tattoo can symbolize rebirth, as snakes shed their skin and emerge renewed. It is also often associated with a witchy aesthetic, embodying themes of darkness and danger. In contrast, Japanese culture views snake tattoos as talismans, believed to protect the wearer from bad luck and illness.

CONCLUSION

Ear tattoos offer a unique and personal way to express oneself. From minimalist designs to intricate artwork, there is a wide range of options to suit every taste and style. Whether you’re looking for a subtle statement or a bold declaration, an ear tattoo can be a beautiful and meaningful addition to your appearance.