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21 POWER PERENNIALS: HARDY GARDENING FLOWERS THAT BRING UNSTOPPABLE COLOR EVERY YEAR

When you’re looking for reliable, low-maintenance plants that deliver impressive flower power, these tough-as-nails hardy perennials are your best bet. Each of these resilient plants thrives in challenging conditions, such as drought, poor soil, and harsh winters, returning each year with stunning blooms that brighten your garden.

Baptisia

Once established, Baptisia, commonly known as false indigo, can thrive for decades. In fact, several specimens in the Better Homes & Gardens Test Garden® have reliably bloomed every spring since their planting in the 1950s. This robust, shrub-like perennial produces elegant stalks adorned with blue, white, purple, or yellow flowers, which are followed by distinctive seedpods filled with seeds. Baptisia also boasts attractive blue-green, pea-like foliage that remains visually appealing even when the plants are not in bloom, making it a fantastic addition to any garden.

Daylily

Practically indestructible, daylilies (Hemerocallis) thrive in nearly any sunny spot and are known for their prolific flowering. They are drought-tolerant, insect-resistant, and come in a vast array of colors and bicolors. Daylilies are available as early, mid, and late-season bloomers, so consider planting a mix in your garden for a continuous display of color throughout the season. Alternatively, you can choose repeat-blooming varieties that flower from spring until fall, ensuring your garden remains vibrant and lively.

Hosta

If you appreciate variety, hostas are an excellent choice for your garden. These shade-loving perennials come in hundreds of shapes, sizes, and colors, from giants that can reach up to 4 feet tall to diminutive varieties that only grow about 4 inches high. Known for their stunning foliage, hostas also produce beautiful flower spikes in shades of blue, white, or lavender during the summer, with flowering times varying by variety. These hardy plants are easy to care for and can be dug up and divided whenever you want to expand your collection or share with friends.

Garden Phlox

Every flower border should feature a generous helping of garden phlox. These timeless perennials produce large, fragrant flower heads that bloom from midsummer to fall, providing vibrant color and delightful scents to your garden. Available in a range of hues including pink, red, purple, white, and bicolor options, some varieties also boast variegated foliage for added visual interest. If you live in a humid climate, consider selecting mildew-resistant types to ensure your garden remains healthy. Garden phlox pairs beautifully with roses, coneflowers, and lilies, making it an excellent companion plant that enhances the overall beauty of your floral arrangements.

Hellebore

Just when it feels like winter will never end, hellebores bring a much-needed burst of color to the landscape. Often referred to as Lenten or Christmas roses due to their early blooming season, these hardy perennials thrive in shady areas, where their nodding flowers in shades of pink, white, rose, green, purple, yellow, spotted, or bicolored varieties brighten up dark corners of your garden. Hellebores make excellent companions for spring-flowering bulbs like Narcissus and Squill, enhancing the beauty of your early garden. Additionally, they are resistant to deer and rabbits, making them a reliable choice for a thriving garden.

Barrenwort

One of the best shade perennials, barrenwort (Epimedium spp.) is a true garden workhorse. This hardy groundcover provides not only colorful foliage but also lovely flowers. Its high drought resistance makes it an excellent choice for shady areas with dry soil. Depending on the variety and your region, Epimedium may even remain evergreen through the winter. This perennial spreads slowly, gradually carpeting your garden with vibrant color and texture, making it a fantastic addition to any shaded landscape.

Oriental Lily

Enhance your flower borders with the vibrant color and delightful fragrance of Oriental lilies (Lilium spp.). These stunning plants produce clusters of richly scented flowers from mid to late summer, showcasing a beautiful palette that includes pink, rose, white, pale orange, and cream. Many varieties are also adorned with speckles and stripes, adding further visual interest to your garden.

Oriental lilies are easy to grow from bulbs planted in either spring or fall. Keep in mind that some taller varieties may need support in windy locations, so it’s a good idea to set stakes in the ground while the plants are still young. Their exquisite blooms make excellent cut flowers, but be sure to remove the stamens before bringing them indoors to prevent any staining on your clothes. To maintain the health and vigor of your plants, remember to dig and divide the bulbs every few years in the fall.

Sedum

If you’re in search of a low-maintenance perennial, make sure to add sedums to your shopping list! These resilient plants come in a wide range of shapes, sizes, and colors, thriving in tough conditions without succumbing to heat, drought, winter cold, or pests. One popular variety is Dragon’s Blood sedum, known for its attractive red-and-green foliage and fast-growing creeping habit, making it an ideal groundcover for slopes. While sedums thrive in sunny spots, they can also tolerate part-sun conditions, making them versatile additions to any garden.

Russian Sage

Brighten up your late summer and fall garden with the stunning Russian sage (Perovskia atriplicifolia). This resilient perennial, native to central Asia, thrives in hot, dry conditions, making it a great choice for low-maintenance gardens. Its striking bluish-purple flowers bloom from mid to late summer, maintaining their vibrant color for weeks. Complemented by its aromatic, silvery foliage, Russian sage adds both beauty and texture to your landscape. While the plant can grow as tall as 8 feet, dwarf varieties are available, reaching a more compact height of about 3 feet, perfect for smaller spaces.

Peony

Make a lasting investment in your garden with peonies (Paeonia). These stunning sun-loving perennials bloom reliably for decades, becoming larger and more vibrant with each passing year. Available in a wide range of colors and flower forms—including singles, doubles, and semi-doubles—peonies are sure to add beauty to any landscape. Their delightful fragrance makes them an excellent choice for fresh-cut bouquets, filling your home with their lovely scent. While blooming times can vary slightly by variety, most peonies flower in May and June. Even after their blossoms fade, their finely cut foliage continues to provide visual interest in the flower border throughout the growing season.

Bee Balm

Looking to add some floral fireworks to your garden? Consider planting bee balm (Monarda spp.). This native perennial offers stunning bursts of flowers in both cool and warm tones during the summer and fall, creating a vibrant display that delights pollinators. Additionally, bee balm is often overlooked by rabbits and deer, making it a resilient choice for your landscape. It can also withstand some drought conditions, ensuring that it remains a striking feature in your garden even during drier spells.

Blazing Star

Thriving in the wilds of the American prairies, blazing star (Liatris spp.) is a fantastic choice for hot, sunny gardens. These resilient plants are well-suited to withstand heat and drought, and they come in beautiful pink, purple, or white flowering varieties. Blazing star produces a clump of narrow leaves, which are topped in mid to late summer by tall, 2-foot spikes of vibrant blooms. This eye-catching perennial is not only a stunning addition to your garden but also a favorite among butterflies, bees, and other pollinators, making it a great choice for attracting wildlife to your outdoor space.

Asiatic Lily

Asiatics are the hardiest of all lilies and are nearly foolproof for gardeners. These resilient plants grow quickly from bulbs planted in the fall or early spring, producing stunning, upward-facing flowers in a wide array of colors and bicolors. While bloom times can vary by variety, most display their most impressive flower show in early to midsummer. Asiatic lilies multiply rapidly, allowing you to dig and divide them every few years to spread their beauty to other sunny areas in your garden. Some varieties even have a light fragrance, adding to their charm.

Coreopsis

Coreopsis thrives in hot, dry weather, making it a fantastic perennial for summer gardens. As a native American plant, it’s known for its reliability and prolific blooms. These cheerful flowers come in various colors, including yellow, orange, pink, white, red, and bicolored varieties, and they sway gracefully on slender stems with each breeze. Coreopsis is also resistant to most insects and diseases, making it low-maintenance. The foliage can differ between species, featuring either fine, threadlike leaves or broader ones. To encourage even more flowering, be sure to remove faded blooms promptly.

Catmint

When catmint (Nepeta spp.) is in bloom during spring and summer, it truly shines as the star of the garden. The entire plant becomes adorned with tall wands of vibrant blue flowers that are resilient to heat and drought. After the initial bloom, you can simply shear the plant back by a third of its height, and it will reward you with another wave of flowers in late summer and early fall. Taller varieties, reaching up to 3 feet high, make fantastic companions for roses, peonies, or ornamental grasses, creating a beautiful layered effect in your garden. For shorter catmints that grow around 12 inches tall, position them at the front edge of your garden beds for a charming border.

Culver’s Root

Infuse your fall garden with a burst of color by planting Japanese anemones (Anemone spp.). These delightful flowers bloom from mid to late summer and maintain their vibrant display into early autumn. Featuring single, pure pink blossoms that rise gracefully on wiry, 2-foot-tall stems, they stand out beautifully against the backdrop of dark green foliage. While Japanese anemones may be slow to establish initially, they will eventually form dense clumps over time and can naturalize in an area, adding a lovely, cheerful presence to your garden landscape.

Coneflower

Native to the American prairie, coneflowers (Echinacea) are among the most popular and widely hybridized perennials in the country. In addition to single-flowering varieties, you can also find double and even triple-petal-packed options (though it’s important to note that flowers with heavy petal counts are not as beneficial for pollinators). The color palette for coneflowers ranges from the classic purplish-pink to vibrant shades of white, orange, yellow, and red. They bloom from early summer through fall, attracting a variety of birds and butterflies, making them a delightful addition to any garden.

Moss Phlox

The jewel-like flowers of moss phlox (Phlox subulata) burst into bloom early in spring, often gracing your garden alongside daffodils and tulips. This hardy perennial groundcover is a perfect choice for rock gardens or sloped areas, providing a vibrant carpet of color. Available in shades of violet, pink, white, blue, and delightful bicolor options, moss phlox adds charm and beauty to any landscape. Additionally, these resilient plants are deer resistant, making them a great option for gardens where wildlife may be a concern.

Japanese Anemone

Infuse your fall garden with a burst of color by planting Japanese anemones (Anemone spp.). These delightful flowers bloom from mid to late summer and maintain their vibrant display into early autumn. Featuring single, pure pink blossoms that rise gracefully on wiry, 2-foot-tall stems, they stand out beautifully against the backdrop of dark green foliage. While Japanese anemones may be slow to establish initially, they will eventually form dense clumps over time and can naturalize in an area, adding a lovely, cheerful presence to your garden landscape.

Cranesbill

Known for the shape of its seeds, cranesbill, or perennial geranium, is a delightful addition to any garden. This hardy perennial produces an abundance of white, pink, blue, or light purple flowers on slender, arching stems from late spring through fall. Most varieties feature beautifully mottled or veined leaves that contribute to the visual interest even when the plants aren’t in bloom, especially in the fall when the foliage takes on stunning red hues. These low-growing plants spread to create a lush carpet of color, making them ideal for filling in garden beds or ground cover.

Coral Bells

Thanks to the creativity of plant breeders, coral bells (Heuchera spp.) now showcase a stunning array of varieties. These hardy perennials feature mounding foliage that comes in vibrant colors such as purple, orange, chartreuse, and silver, often adorned with unique patterns. In addition to their eye-catching leaves, some varieties also produce attractive flowers that draw in pollinators, enhancing the ecological value of your garden. Coral bells are quite versatile, as they can tolerate some drought conditions and many types thrive in shady spots, making them a fantastic choice for various garden settings.

CONCLUSION

In conclusion, selecting the right perennials can transform your garden into a colorful and thriving ecosystem. From the cheerful blooms of Japanese anemones and the dazzling hues of coral bells to the pollinator-friendly displays of bee balm, these hardy plants offer both beauty and resilience. By incorporating a variety of species that thrive in your specific conditions—whether it’s sun, shade, or drought—you can create a dynamic landscape that not only enhances your outdoor space but also supports local wildlife. With thoughtful planning and care, your garden can provide vibrant floral displays throughout the seasons, ensuring enjoyment for years to come.

BRAND MOOD BOARD: THE SECRET TO BUILDING A COHESIVE AND ATTRACTIVE BRAND

A brand mood board is a powerful design tool that narrates the visual story of your brand. It plays a crucial role in establishing and maintaining a consistent, attractive look for your brand, making it essential for shaping your brand’s visual aesthetic.

Mood boards encompass a variety of elements, including typography, color palettes, textures, and patterns—all of which contribute to your brand’s overall vibe.

Creating a mood board is a vital step in your brand design process, as it lays the groundwork for your visual identity. It streamlines your design decisions and guides you toward achieving the cohesive and consistent brand identity you desire.

What is a mood board?

A mood board serves as the design inspiration for your brand, acting as a curated collection of imagery that captures the desired look and feel. It encompasses colors, fonts, textures, and even words that reflect the company’s personality.

Creatives and designers have long utilized mood boards to steer their creative process, initially developed to convey emotional qualities between designers and clients. Research indicates that viewing images can evoke a sense of both detachment and engagement (Grimshaw and Ravetz, 2005; Taussig, 1993), as well as combine rationality with emotionality (Belova, 2006), promoting both cognitive and emotional engagement.

In essence, mood boards bridge the gap between logical business objectives and the emotional, intangible aspects of design psychology. They provide a holistic view of what you aim to achieve through your design efforts.

Mood board vs brand board

A brand mood board differs from a traditional style guide or brand board in that it serves as an inspirational starting point for creativity rather than a strict guideline for designing your brand.

Your mood board acts as the initial foundation for crafting your brand identity. In contrast, a brand board is the finalized document showcasing your brand logos, sub-marks, icons, complete color palette, patterns, illustrations, typography, and images for visual direction.

For instance, take a look at the mood board I created for Forest Tails. While the brand style guide incorporates elements from the mood board, it also includes the logo suite, sub-marks, icons, the full color palette, and typography.

When should I build a mood board?

While many people mistakenly begin their branding journey with a mood board, it should not be the first step. Before gathering inspiration, it’s crucial to develop your brand strategy, which addresses the “why” behind how your brand should look and feel.

Once you’ve established your brand strategy, you can delve into your brand essence and start collecting visual inspiration that aligns with your desired brand identity.

After creating your brand, mood boards can serve as a source of inspiration and guidance for various creative projects within your business, such as:

  • New product launches
  • Seasonal sales campaigns
  • New courses or programs
  • Brand photoshoots
  • Podcast graphics
  • Online memberships
  • Books, eBooks, and PDFs
  • Office or studio design

You can create different mood boards for specific campaigns, programs, or products, as well as for sales pages, website design, and microsites or apps.

Mood board for brand consistency

Your mood board is a foundational step in creating a cohesive brand identity. It outlines the vision for your visual identity, helping to convey the deeper goals of your business.

While you may be familiar with color psychology and its power to evoke feelings, it’s important to recognize that fonts also have personalities that can influence our emotions and perceptions. A font can convey a sense of happiness, professionalism, or whimsy, impacting how we interpret the text.

Choosing colors, fonts, and patterns in isolation can lead to mismatches. For example, a color you love might not pair well with a font you admire, or a pattern may clash with your chosen photography style. However, by assembling these elements in a mood board, you can more easily assess whether they harmonize and enhance your brand.

Research published in the Journal of Business Research indicates that mood boards facilitate brand coordination by:

  • Setting the scene
  • Directing and aligning activities
  • Establishing a reference point

Rather than constraining creativity, mood boards encourage it by:

  • Allowing room for interpretation
  • Providing inspiration
  • Enabling self-expression and a unique style

When everyone in your organization works from the same design inspiration, it fosters a consistent approach across your brand identity, website design, packaging, and marketing materials, streamlining the branding process.

For small business owners who may be working with multiple freelancers or external suppliers, a mood board serves as a clear communication tool for design concepts.

A mood board is a powerful tool for ensuring your team stays aligned, whether you’re working with in-house designers, new staff members, or external freelancers and agencies. I’ve found that sharing brand mood boards with photographers and copywriters effectively conveys the brand’s look and feel. Sometimes, having both visual and verbal cues can make communication even clearer and more effective.

What to include on a brand mood board

While there are no strict rules for creating a brand mood board, following some useful frameworks can help guide your choices. Typically, a brand mood board includes:

  • Brand vibe words: Key descriptors that capture the essence of your brand.
  • Type inspiration: Fonts that align with your brand’s personality.
  • Logo inspiration: Visual references for logo designs.
  • Colour palette: A selection of colors that represent your brand’s aesthetic.
  • Photography: Images that evoke the desired mood and style.
  • Art: Artwork that resonates with your brand identity.
  • Quotes: Inspirational phrases that reflect your brand values.
  • Textures: Material qualities that contribute to your brand’s feel.
  • Patterns: Designs that complement your overall theme.
  • Illustrations: Visual elements that add personality.

Aim for a diverse collection of inspirations to provide a holistic sense of how your brand should be communicated, avoiding an over-reliance on any single element like photos or textures.

Choosing a colour palette for your mood board

Selecting a color palette for your mood board is one of the most vital steps in establishing a brand identity. It’s essential not only to choose colors that reflect your brand’s essence but also to select hues that will inspire and engage your ideal clients.

Color psychology plays a significant role in our daily lives, influencing how customers perceive and interact with their surroundings. People often make choices based on color, whether it’s for their homes, workplaces, vehicles, or even clothing. This impact extends to how they respond to brands.

When crafting your brand mood board, draw color inspiration from the images and elements within the board itself. Ensure that there’s sufficient contrast among the chosen colors to maintain visual clarity; you’ll need colors that work well for both backgrounds and text. A well-thought-out color palette will not only enhance your brand’s visual appeal but also resonate with your audience on an emotional level.

HOW MANY COLOURS TO CHOOSE?

The number of colors you select for your brand mood board should reflect the depth and complexity of your brand identity. To maintain consistency across all branding materials, such as logo design and website themes, it’s ideal to limit your palette. Aiming for five colors is generally a good rule of thumb.

If you’re targeting a high-end or luxury market, consider narrowing your palette even further to 2-4 main colors. This minimalist approach enhances the elegance and sophistication of your brand, making it more recognizable and cohesive across various platforms.

ACCENTS, NEUTRALS AND COMPLEMENTARY COLOURS

When selecting a color palette, begin with your ‘body’ colors, which are the primary colors that will define your brand. From there, choose an accent color to add visual interest and a neutral tone for balance (commonly, black is used in logos).

It’s essential to consider the tones of the colors you choose. Aim for colors that share similar or complementary tones, as this will create a harmonious and cohesive look for your brand. This careful selection will enhance the overall aesthetic and effectiveness of your branding materials.

Mood board for brand identity 

When creating a mood board for your brand identity, it’s essential to first consult your brand strategy to understand how your brand should look and feel. While it’s helpful to be aware of your competitors’ brands, building a unique brand that stands out relies on your distinct energy, skills, and vision.

Begin by identifying 2-3 words that describe how you want your brand to look and 3 words that capture how you want it to feel. Keep in mind that your mood board is just the starting point of your brand identity.

The fonts you select for your mood board may not be the final choices. Small text snippets can appear visually appealing but may not function well in practical applications. Therefore, view your mood board as a springboard for creativity.

You may also need to adjust color selections to better align with your imagery or enhance text readability. Don’t hesitate to experiment with shades and tints of the colors on your board to achieve the desired effect.

Brand mood board examples

The mood board below represents Ayurvedic Mentor, an online health and wellness membership developed by Dr. Sam Watts at Mind Body Medical. The goal was to craft a brand that not only reflects the ancient roots of Ayurveda but also resonates with a sense of familiarity and safety for its audience.

I aimed for a bright and welcoming aesthetic, while also embodying natural warmth. The selected colors, textures, and imagery are designed to evoke a feeling of comfort and connection to nature, inviting members to explore their health and wellness journey with ease and confidence.

The colors are vibrant, while the fonts are kept simple and minimalist to enhance readability. The imagery deliberately shifts focus away from individuals’ faces, fostering a more inclusive atmosphere. This approach allows the brand to resonate with a broader audience, inviting everyone to connect with the principles of Ayurveda and their own wellness journey.

Mood board for personal brand

When I began my career in branding and marketing, I inadvertently crafted a strong personal brand that caught the attention of the directors at the large FTSE 100 company where I worked.

My secret? Leopard print, high heels, boundless ideas, and unwavering confidence.

At that time, I was young, naïve, and bursting with enthusiasm for marketing. During the day, I focused on point-of-sale strategies for our 400+ stores, while at night, I embraced my role as a singer. The confidence I exuded on stage naturally carried over into my daily work.

Admittedly, my choices raised a few eyebrows, but they also brought some much-needed brightness to the grey boardroom, sparking conversations. Even though my 6-inch glitter heels were impractical for the countless steps I took daily, they positioned me front and center when anyone mentioned the 300-strong marketing department. I became known as “the new girl with the shoes.” Influential people remembered me, and because I excelled in my work and was eager to share my ideas, I left a positive impression.

The key to establishing a personal brand is to be distinct and consistent while considering your unique strengths and the value you offer. My style mirrored my energy, creativity, and passion, but yours may look completely different. Think of Steve Jobs, with his minimalist aesthetic of polo necks, jeans, and an unwavering commitment to perfection.

Creating a mood board is an excellent way to visualize your desired brand identity or personal style. If I were to design a personal brand mood board for my 22-year-old self, it would capture the essence of my boldness and individuality.

Journal prompts for creating a personal brand

If you want to create a mood board for your personal brand, start by defining your style inspiration. Consider the following questions to guide your thoughts:

  • How would you (or others) describe your vibe?
  • What do you want to be known for?
  • How do you want people to feel around you?
  • What impact do you want to create?
  • If you could leave everyone you meet feeling one thing, what would it be?

Creating a personal brand mood board can help you communicate a consistent message for lasting impact. Remember, personal brands, like business brands, grow, change, and evolve over time.

Here’s a mood board I made to inspire my personal brand last year. As you can see, things have changed quite a bit in the last 20 years!

conclusion

In conclusion, crafting a cohesive and beautiful brand hinges on the strategic use of a mood board. This powerful tool not only helps you visualize and articulate your brand’s identity but also serves as a guiding framework for maintaining consistency across all touchpoints. By integrating elements like color palettes, typography, textures, and imagery, a mood board encapsulates the essence of your brand and communicates its personality effectively.

Whether you’re starting a new venture or refreshing an existing brand, investing time in creating a well-thought-out mood board lays the groundwork for a compelling visual narrative. It fosters clarity and alignment among team members and collaborators, ensuring that everyone works toward a unified vision. Ultimately, a thoughtfully crafted mood board can inspire creativity, enhance decision-making, and elevate your brand’s presence in the marketplace, making it a vital component of successful brand development.