THE 14 BEST DRUGSTORE PRIMERS TO ACHIEVE A FLAWLESS BASE

Any well-applied, perfectly blended makeup look begins with a firm foundation. Primer is sometimes overlooked or dismissed as unneeded, but if being and working with makeup artists has taught us anything, it’s that the devil is in the details when it comes to producing the best skin results.

Distinct primers offer distinct advantages. We discovered and listed 16 primers that we believe are beneficial for all skin types. Keep following us to the finish to find out what works best for you!

Maybelline New York Baby Skin Instant Pore Eraser

We could all see a change in how this primer decreased our pores, especially around the cheeks and nose, living up to its nickname “Photoshop in a bottle.” This Maybelline Baby Skin Primer is applied as a moisturizer to help produce a smooth canvas for foundation application, and it leaves the skin looking matte and pore less. You may ask how to apply primer; I would tell you. Apply a few drops on your bare face to increase softness and smoothness right away. If you want to simplify your regimen, mix it right into your foundation—either way, you’ll reap the complexion-enhancing effects and enjoy the all-day hydration it delivers.

Boots No7 Airbrush Away Primer 

Considered as the best makeup primer, this lightweight primer has been professionally developed to soften the appearance of fine wrinkles, smooth the skin, and provide a flawlessly smooth surface for seamless make-up application that looks just as good at the end of the day as it did when first applied. The skin perfecting No7 Airbrush Away Primer aids in the creation of a flawless base. It eliminates fine lines and wrinkles while leaving the face fresh. It contains hyaluronic acid, which locks in moisture and keeps your dry skin hydrated all day. This hypoallergenic primer aids in the blurring of visible pores.

e.l.f. Cosmetics Acne Fighting Putty Primer

This viral putty primer is popular among cosmetic enthusiasts because it feels moisturizing on the skin. Acne-fighting elements in e.l.f. Acne Fighting Putty Primer help to prevent future outbreaks while smoothing skin for a flawless and even complexion. Its balm formula melts into a creamy smooth texture on the skin. According to one client, this e.l.f poreless putty primer looked brightening underneath natural makeup looks. It is supposed to be effective at blurring pores and is safe for sensitive skin.

Covergirl Simply Ageless Anti-Aging Foundation Primer 

This wonderful primer extends the wear of your liquid foundation and is ideal for producing a more youthful complexion. This creamy primer penetrates the skin’s epidermis, nourishing and hydrating it. It can also be used as a moisturizer to provide a radiant, dewy, and youthful appearance. It comes with a pump dispenser for easy use. A few pumps of this pore-filling primer will keep your face fresh all day and give you a natural-looking finish.

Aveeno Positively Radiant MaxGlow Hydrating Serum + Primer

The moisturizing face serum and primer, made with Moisture Rich Soy and Kiwi Complex, is meant to attract and seal in skin’s moisture while also illuminating and priming it in a single step. This unique face primer serum from the dermatologist-recommended brand has a two-phase solution that is water-light and fast-absorbing, allowing for simple layering. Aveeno’s innovative hybrid product performs two functions in one: it brightens and primes skin in a single step. Shake it up and then apply it to your skin to seem “luminous.” It absorbs quickly into the skin, allowing the contained soy and kiwi complex to work its magic on your skin.

EveryHue Beauty PoreFect Primer

This primer may be the most lightweight primer among all the products listed here. So, it is listed as the best drugstore primer for oily skin. Once you apply it, you instantly forget you have primer on. This primer is lightweight and oil-free, and it dries to a smooth and sheer finish that blends effortlessly with your makeup (and skin). Many customers are surprised with its incredible texture on the skin, saying it is light and feel like nothing on their skin, but still moisturizes the skin, keeping it hydrated before next step.

Honest Beauty Everything Primer

Honest Beauty’s Everything Primer will give you a matte finish instead of a radiant one for up to eight hours. An illuminating primer packed with Hyaluronic Acid that preps, brightens (due to glow-giving mica), and moisturizes your skin for a smooth, dewy canvas. It is made with two types of hyaluronic acid, as well as watermelon, apple, and lentil extracts. The primer is suitable for all skin types. The lightweight solution, which is free of silicones, uses micronized bamboo powder to obscure pores and manage oil throughout the day.

Rimmel Stay Matte Primer

When it comes to keeping skin matte and taming sheen all day, the perfect primer may work wonders. This ultralight product reduces the appearance of pores and controls shine for up to 8 hours, resulting in a delicate, completely matte face. The primer is not heavy or oily when worn. We tested this particular shine-controlling option and can confirm that it works and lasts for hours. The fact that it never felt overly dry or resulted in a cakey appearance was the nicest part for us.

e.l.f. Hydrating Face Primer 

The lightweight e.l.f. Hydrating Face Primer contains vitamins A, C, and E, as well as grapeseed oil, to hydrate dry face and smooth uneven skin texture. This illuminating primer for older skin blurs pores, fills in small wrinkles, and conceals blemishes to create a smooth base. The moisturizing formula’s antioxidant-rich grape seed oil and tocopheryl acetate assist your skin in combating free radical damage. This primer is the favorite among many influencers, saying it effectively nourishes the skin and making their base look glow.

Maybelline New York Master Prime Primer

Maybelline’s skin-perfecting face primers are made with a water-soluble base and active ingredients that smooth the look and feel of skin for long-lasting makeup. Several reviews compare this Maybelline primer to more expensive alternatives, claiming that it leaves the skin feeling “soft and silky” without being tacky or heavy. The composition has a lotion-like feel to it, and we enjoy how well it blurs blemishes like pores, small lines, and redness. “This one covers my large pores and smooths them over,” a buyer commented. “The effect and finish are stunning!” I’ll be purchasing this again and again.”

TATCHA The Silk Canvas

Look no further if you have oily skin and are tired of using primer. This firming moisturizer forms a whisper light, moisture-binding veil on the skin by using a full liquid silk protein that mimics the amino acid structure of human skin. It gives a lovely, smooth, even base by temporarily closing up the large pores so that the foundation looks faultless when applied. Many people recommend rubbing a tiny bit between your fingertips, softly tapping it into your t-zone, and then smoothing it outward into the rest of your face. It works effectively by keeping the makeup stay longer as well as moisturize the skin before applying foundation.

Milani Prime Perfection Hydrating + Pore-Minimizing Face Primer

Many primers are designed to mattify your face and keep your oily T-zone at bay, which is the polar opposite of what your dry skin requires. This primer is like a big glass of water for your thirsty skin since it contains glycerin and hyaluronic acid (both of which help lock in moisture). This hydrating primer is a multi-tasking moisturizer. Apply it below your foundation to give your skin a healthy glow. The lightweight, vegan product applies evenly and invisibly to the skin, priming it for any cream, liquid, or powder foundation.

NYX Bare With Me Cannabis SPF 30 Primer

The primer from NYX is an easy way to incorporate more sun protection into your regimen. The product has an SPF of 30. It contains Cannabis Sativa Seed Oil, which provides 24 hours of soothing hydration. This moisturizing primer is fantastic for soothing skin and may be worn with makeup or alone. So, apply this every day to soothe your sunburn and protect your skin! This primer is PETA certified and cruelty-free. If you’re concerned about primer drying out your skin, this one contains cannabis sativa seed oil, which soothes and hydrates.

Neutrogena Hydro Boost Glow Primer + Serum

This tiny dropper looks a lot like your regular serum, and that’s because it is. This hybrid serum-and-primer in one bottle provides hydration via refined hyaluronic acid while also leaving your face extra glow and prepped for makeup application – if you choose to apply it at all. Wear this nutritious facial primer serum before makeup application to help prepare skin and create a smooth, luminous surface for makeup application. It can also be used on its alone for the moisturizing serum effects, leaving skin with a gorgeous, dewy appearance that looks and feels healthier.

CONCLUSION

Drugstore primers proliferated, providing beauty fans with affordable yet high-quality options. Technological advancements resulted in diverse formulations that addressed varied demands such as erasing flaws, mattifying oily skin, and increasing moisture. These primers were indispensable for flawless makeup application, pleasing customers, and cementing their role in the beauty business.

18 Best Facial Moisturizers of 2023 for Glowing Skin

Facial moisturizers are an essential part of any skincare routine. They help to keep the skin hydrated, nourished, and protected from external environmental factors that can cause dryness, irritation, and premature aging. Choosing the right facial moisturizer can be a daunting task, especially with the numerous options available on the market. Your skin type plays a significant role in determining which moisturizer is best suited for your specific needs. Using the wrong moisturizer can lead to breakouts, excessive oiliness, or dryness, making it important to find a product that suits your skin type. We have curated a selection of 18 top-rated face moisturizers suitable for various skin types and budgets to help you pinpoint the most suitable one for your need. Whether you have dry, oily, combination, or sensitive skin, we’ve got you covered. So, let’s get started and discover the perfect facial moisturizer for your skin!

Best Overall: Neutrogena Hydro Boost Face Moisturizer

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The Neutrogena Hydroboost Water Gel moisturizer is a highly praised product for its lightweight and bouncy gel-cream texture, which feels cushiony on the skin. The moisturizer is packed with glycerin and dimethicone, which not only adds moisture to the skin but also seals it in and helps the product go on smoothly. Reviewers have reported exceptional hydrating benefits and noted that it works well under makeup, leaving the skin feeling soft, smooth, and healthy throughout the day. Additionally, the moisturizer is known for not causing breakouts, even among those with acne-prone skin. While some users with sensitive skin have reported minor irritation, the product has received overwhelmingly positive reviews.

Most Popular Moisturizer: Weleda Skin Food Original Ultra-Rich Cream

For those with dry and flaky skin, the Weleda Skin Food Original Ultra-Rich Cream is a skin savior according to customer reviews. The cream is admired for its ability to moisturize and soothe dry and rough skin. Its natural ingredients and thick texture are also appreciated. However, some reviewers caution that it may be too heavy for certain skin types and may take longer to absorb. Despite this, the cream has received positive reviews overall. The formula is dermatologist-tested and suitable for use on both face and body. It contains essential fatty acids, beeswax, lanolin, sweet almond oil, cholesterol, and vitamin E. It can even be used as a substitute for a highlighter in a pinch.

Best Splurge: La Mer Crème de la Mer

La Mer Crème de la Mer is a high-end moisturizer that has garnered a loyal fan base. Reviewers have raved about the cream’s strength to hydrate and plump up the skin, leaving it looking smoother, softer, and more radiant. Some users with dry skin report that the moisturizer has improved their skin’s texture and reduced the appearance of fine lines and wrinkles. But, the high price tag of the product has been a concern for some reviewers, as well as its fragrance and thick texture. Despite these factors, many customers still consider the La Mer Crème de la Mer as a luxurious and effective moisturizer for maintaining healthy and youthful-looking skin.

Best Drugstore: CETAPHIL Daily Hydrating Lotion for Face

The Cetaphil Daily Hydrating Lotion is a popular choice among customers due to its lightweight formula and hydrating properties. This product provides long-lasting moisture, leaving the skin feeling soft and smooth. It’s also noted for being non-greasy and easily absorbed into the skin. The lotion is suitable for those with combination skin and has been recommended by dermatologists. However, some customers have reported that it may not provide enough hydration for those with very dry skin, while others have complained about the pump design of the bottle. 

Best for Oily Skin: Peter Thomas Roth Water Drench Hyaluronic Cloud Cream Hydrating Moisturizer

For those with oily skin, it’s important to find a moisturizer that’s lightweight yet still provides enough hydration to balance out your complexion. Peter Thomas Roth’s Water Drench moisturizer is a great option, as it boasts a 30% hyaluronic acid content, along with ceramides that help to repair and smooth out the skin. Unlike many moisturizers that can feel too heavy, this product has a whipped, cloud-like texture that feels more like a smooth gel on the skin. It might hydrate and plump up the skin, leaving it looking more youthful and radiant. The lightweight texture of the cream makes it easy to apply and suitable for all skin types, including those with sensitive skin. Customers have also noted that the moisturizer works well as a makeup base and helps to keep their skin hydrated throughout the day. Some reviewers have mentioned that the cream has a strong fragrance that may not be suitable for those with sensitive noses or skin. Additionally, the high price of the product has been a concern for some customers. 

Best for Dry Skin: CeraVe Daily Moisturizing Lotion

Consider the CeraVe Daily Moisturizing Lotion the ultimate drugstore moisturizer. It effectively moisturize and soothe dry and sensitive skin, without leaving a greasy or heavy feeling. The lotion is also fragrance-free, making it a good choice for those with sensitive skin or allergies. Some users have noted that the lotion is fast-absorbing, making it easy to use in the morning before applying makeup or sunscreen. A few customers have mentioned that the lotion may not be suitable for those with extremely dry skin, as it may not provide enough hydration. 

Best for Sensitive Skin: La Roche-Posay Toleriane Double Repair Face Moisturizer

La Roche-Posay’s Toleriane Double Repair Face Moisturizer is a top pick for all skin types, thanks to its star ingredient ceramides that hydrate and protect the skin’s barrier. Niacinamide and glycerin work alongside ceramides to soothe and draw moisture from the environment to prevent water loss, leaving the skin hydrated and protected for up to 48 hours. The creamy texture feels light and absorbs quickly, making it a great base for makeup. This moisturizer is fragrance- and paraben-free, making it suitable for sensitive or irritated skin. While it may not provide enough moisture for extremely dry skin, it’s highly recommended for those with sensitive and dry skin.

Best Night Cream: RoC Retinol Correxion Deep Wrinkle Anti-Aging Night Cream

The RoC Retinol Correxion Deep Wrinkle Anti-Aging Facial Night Cream is highly regarded for its ability to reduce wrinkles and fine lines. Many reviewers claim that this product has improved their skin texture, tone, and overall appearance. The cream is non-greasy, absorbs quickly, and does not clog pores, making it an excellent choice for oily or acne-prone skin. Although some reviewers note that it can be too strong for sensitive skin and can cause redness or peeling, most users are pleased with the results they have achieved with this product.

Best for Combination Skin: L’Oreal Paris Skincare Collagen Face Moisturizer

The L’Oreal Paris Skincare Collagen Face Moisturizer is an ideal moisturizer for daily use. This product provides intense hydration to the skin both day and night, helping to reduce the appearance of fine lines and wrinkles while restoring moisture for a smoother and plumper complexion. It is a lightweight, non-greasy formula that effectively delivers hydration and moisture to all skin types, including sensitive skin. The moisturizer absorbs quickly and leaves no sticky residue, leaving the skin feeling nourished and looking younger.

Best for Wrinkle Prevention: Olay Regenerist Micro-Sculpting Cream

This anti-aging drugstore face cream is highly rated and has been effective in improving skin texture and reducing fine lines and wrinkles. The fragrance-free cream feels lightweight on the skin and contains hyaluronic acid, amino-peptide complex II, and niacinamide, which targets signs of aging. Users have noted issues with the packaging, but overall, it has been a great drugstore option for those seeking to improve their complexion. Some minor pilling was observed, so it is recommended for night use rather than under makeup during the day. The cream is suitable for combination skin, but those with sensitivities may want to consider the fragrance-free option.

Best Moisturizer with SPF: EltaMD UV Daily SPF 40 Sunscreen Moisturizer Face Lotion

The EltaMD UV Daily Face Sunscreen Moisturizer is a popular product with great reviews. Customers appreciate the light texture, non-greasy formula, and the fact that it doesn’t cause breakouts or irritate sensitive skin. The added hyaluronic acid makes the skin feel hydrated and plump, and the SPF 40 provides ample protection from the sun’s harmful rays.

Best Gel Moisturizer: Clinique Moisture Surge 100-Hour Auto-Replenishing Hydrator

The next generation of Clinique’s Moisture Surge line is designed for very dry to dry combination skin—and it works. The oil-free gel hybrid is ultra-luxurious and helps to restore your skin’s moisture barrier. Infused with a combination of vitamins C and E, this moisturizer offers daily protection against environmental damage, and it’s completely free of parabens and phthalates. Yet, a few buyers have noted that it may not be suitable for oily skin.

Best Affordable Moisturizer: e.l.f. Holy Hydration! Face Cream

This affordable moisturizer is suitable for all skin types and is enriched with powerful ingredients like hyaluronic acid, squalane, vitamins B3 and B5, and peptides to soothe, brighten, and promote collagen. Customers love the e.l.f. Holy Hydration! Face Cream for its lightweight and non-greasy formula that effectively moisturizes and retains moisture. It also works well as a makeup primer.

Best Vegan Moisturizer: Youth To The People Adaptogen Deep Moisture Cream

The Youth To The People Moisturizer is a hit with customers, who say it’s a game-changer for their skin. Ashwagandha, Rhodiola, Reishi, and Holy Basil pair with Pentapeptide to give your skin a boost of vitamins, antioxidants, and some major moisture retention. The lightweight formula doesn’t leave a greasy residue, while still providing deep hydration. Customers also appreciate that it’s vegan and cruelty-free, and they love the natural ingredients. Some say it has even helped improve their acne and overall skin texture.

Best Lightweight Moisturizer: St. Ives Moisturizer Collagen and Elastin Facial Moisturizer 

Customers recommend the St. Ives Collagen and Elastin Facial Moisturizer for anyone looking for a budget-friendly option that delivers great results. Many people love the affordable price and effective moisturizing properties of the cream. This face cream is made with 100% natural moisturizers and safflower seed oil. Some reviewers note that the fragrance is pleasant but can be strong for those with sensitive skin. 

Best for Itchy Skin: Vanicream Moisturizing Skin Cream

The Vanicream Moisturizing Cream is a popular choice among people with sensitive or irritated skin. The formula is free of dyes, fragrances, and other common irritants. Reviewers rave about how gentle and effective it is, leaving their skin feeling soft and moisturized. Some even report that it has helped clear up skin conditions like eczema and rosacea.

Best for Mature Skin: Burt’s Bees Renewal Firming Face Cream

The Burt’s Bees Renewal Firming Face Cream made to be gentle and is particularly well suited to the needs of mature skin. Users have noticed improvements in their skin’s texture, firmness, and overall appearance. It’s anti-aging formula infused with wrinkle smoothing Bakuchiol and naturally hydrating Vitamin E which work in harmony to reveal the best radiant you. Additionally, the cream’s natural ingredients are a plus for many users.

Best for Acne-Prone Skin: Honest Beauty Hydrogel Cream

The Honest Beauty Oil-Free Moisturizer with Hyaluronic Acid and Synthetic Gel is highly recommended by users with oily and acne-prone skin. They love that it doesn’t leave their skin feeling greasy or cause breakouts. It’s also gentle enough for sensitive skin and helps to keep the skin hydrated all day. Some users also noticed that it improved their skin’s texture and reduced the appearance of fine lines.

Tips for Buying Face Moisturizers

There are several things to keep in mind to narrow down your choices:

Types:

Face moisturizers come in different types such as lotions, creams, and gels, each with a different consistency and level of hydration. Some moisturizers even come with SPF for added sun protection.

Ingredients:

It’s essential to check the ingredients list of face moisturizers before purchasing them. Dermatologists suggest searching for oil-free, non-comedogenic products with ingredients like ceramides, hyaluronic acid, and peptides that maintain the skin barrier and keep it hydrated.

Skin Concerns:

If you have specific skin concerns, such as oily or sensitive skin, it’s best to find a moisturizer that’s specially designed to address those issues. For instance, oily skin types should avoid excess oils and opt for lighter moisturizers, while sensitive skin types should use fragrance- and acid-free formulas.