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2024 WINTER MAKEUP TRENDS: FROM FROSTY EYES TO BLURRED LIPS

Now that the holiday festivities have faded, it’s easy to feel a bit lost. But don’t let the cold weather dampen your spirits (or your makeup game)! Winter is the perfect time to unleash your inner artist and experiment with bold, beautiful looks.

As J. Brandon Correa, national makeup artist for YSL Beauté, puts it, “Winter beauty is all about playing with textures and making a statement.” So, let’s dive into the hottest winter makeup trends and discover how to create stunning looks that will brighten even the darkest days.

BOLD LIPS

If your winter wardrobe leans heavily on black and gray (guilty as charged), elevate your look with a pop of color on your lips. “A bold lip is a fantastic way to stand out during the winter, when fashion and weather often feel more subdued,” says Lobell. “Bright lips are perfect for the season, as they create a striking contrast against the pale or dull skin tones many experience in colder months. This contrast can enhance the complexion and bring a fresh, lively energy to your appearance.” Think crimson, deep berry, or vibrant Barbie fuchsia, paired with subtle, minimal makeup. “It’s a bold yet refined look, perfect for making a strong style statement during winter.”

SNOWLIT SHINE

Minimal makeup doesn’t have to be dull; it can dazzle just as much as a full face of blush, contour, and liner. “This trend allows your skin to ‘rest’ from heavy makeup routines,” says Correa. “It’s perfect for this season because it combines a snowy, luminous vibe with a radiant glow.” Inspired by the way sunlight reflects off snow, Correa brings that same shimmering brightness to the face. “Think clean, minimalist skin, translucent sparkles on the eyes, full lashes, and glowing lips.”

Since this look emphasizes glowing skin, Correa suggests using the YSL Touche Éclat All-Over Brightening Concealer Pen to conceal and brighten. Skip the contour and bronzer, focusing instead on your eyes by adding a shimmery topper to the center of the lids. “You can either do a light eye contour or let the shimmer stand on its own,” he says. Complete the look with mascara and a sheer, plumping lip balm like Candy Glaze.

STATEMENT EYELINER

Jillian Dempsey, celebrity makeup artist and founder of Jillian Dempsey, was recently inspired by the UK’s colder weather and bold color palettes. One standout trend she noticed was statement eyeliner. “Eyes are big this winter. Expect eyeliners to make a major statement,” she shares. “The power of this look comes from lining both the upper and lower lids and creating a shape that suits your eyes.” Dempsey favors shades like blackberry, muted black, and deep mahogany for a fresh twist on classic browns and blacks. Think thick wings, waterlining, and exaggerated cat eyes—anything goes. “My Flyk Trick Mascara doubles as a 2-in-1 mascara and liquid liner, perfect for crafting your bold, personalized eyeliner look to match your winter plans,” says Dempsey.

JEWEL TONED EYES

If frosty finishes aren’t your style, opt for rich, vibrant jewel tones instead. Shades like sapphire, emerald, and ruby complement the icy whites and grays of your winter wardrobe beautifully. “I’m seeing a lot of brands pairing their burgundy collections with emerald and midnight blue mascaras and eyeliners,” says Spickard. “It’s a fun and easy way to add some variety to your makeup during these dark, cold months.” He recommends Lancôme’s colored mascaras, especially the emerald green Noir Malachite, for a subtle pop of unexpected color. For the lids, try the Pat McGrath Dark Star Eye Duo, which Spickard describes as “an opulent blue sapphire shimmer.” Add a gloss topper over the shadow to really enhance the sparkle and make the look shine.

DEWY GOLD

Feeling the winter chill? Warm up your look with glowing shades of gold. “Gold tones bring much-needed warmth to the skin, which can often appear dull in winter due to the lack of sunlight,” says Lobell. “The dewy finish of this trend helps counter the dryness that comes with cold weather, giving your skin a hydrated, healthy glow.” Even if you’re not escaping to a tropical paradise, your makeup can make you feel like you are.

“Think warm, golden hues that create a radiant, sun-kissed glow,” Lobell explains. “This look focuses on dewy skin, using gold-toned highlighters and eyeshadows to enhance your natural luminosity. Be the glowing goddess you’re meant to be.” Her recommendations include Neen’s Pretty Shiny Cream Highlighter in Metta for the cheekbones, and Pretty Shady Pressed Pigments in Flash, Fade, and Faint—gold and rose gold shades that shimmer beautifully on the eyes. Complete the look with a brown or nude lip for a perfect finish.

SOFT OMBRÉ LIPS

The ombré lip look has been making waves on TikTok this season, and Carolina Gonzalez, celebrity makeup artist and Armani Beauty Collective member, is a fan of a soft, diffused version that’s easy to achieve with a bit of practice. “Start with the deepest color in the inner part of the lip, then blend it out toward the edges,” she explains. “I love this look because it’s dreamy and gives the lips a full appearance.”

Gonzalez suggests beginning with Armani Beauty’s Lip Power Long-Lasting Matte Lipstick in shade 407. “Pucker your lips and apply the lipstick generously to the center of both the top and bottom lips using the bullet-tip. Then, use a small brush to blend the outer edges slightly beyond the lip line.” For extra drama, add Armani Beauty’s Luminous Silk Glow Blush in shade 61—a raspberry pink—to the outer lips up to the lip line with a full crease brush. “Avoid touching the inner part where the color is dense,” Gonzalez advises. “This silk powder blush adds a velvet-like finish and makes the lips appear fuller and fluffier.”

PINK FROST

If you embraced the TikTok “I’m cold” blush trend last year, you’ll love this 2024 update. “This trend takes the ‘cold girl’ look to the next level by adding black to define shape and structure,” explains Correa. Start by prepping your skin with foundation, concealer, and contour. Next, apply YSL’s Nu Lip and Cheek Balmy Tint in NuChills to your cheeks for a translucent, balmy finish. Dab any leftover product on the tip of your nose for that frostbitten “just came in from the cold” effect.

For your eyes, Correa suggests using YSL’s Couture Mini Clutch palette in Babylone Roses. “Blend the midtone shade to contour your eye shape, apply the midtone shimmer on the lid, and add depth with the deepest shade along the upper and lower lash lines,” he advises. “Finish with a touch of the topper shade from the top left in the inner corners for an icy pop.” Complete the look with mascara and liner, and finish with a combination of the Balmy Tint and Candy Glaze Lip Gloss Stick in Sweet Pink.

MOOD MAKEUP

Donni Davy, co-founder of Half Magic and head makeup artist for Euphoria, uses makeup to create her own winter mood despite living in California’s year-round sun. “A dark lip instantly transforms me into a sort of witchier version of myself, and adding sparkle to my eyes brings a joyful balance to the look,” she says. “It’s fun to embrace a darker, more introspective vibe during the winter.”

Her “joyfully moody” look features dewy skin, glittery eyes with plenty of mascara, and a vampy dark lip. To achieve this, Davy recommends using Half-Magic’s Glitterpill Eye Paint + Liner in Holy Goldie or Microcosm for the “perfect winter sparkles.” Apply these on bare lids for a snowy effect, then layer on the Eyelectric Extreme Lengthening Mascara to highlight the sparkle. For the lips, Davy favors the Mouth Cloud Soft Matte Lip Cream in Edward’s Fantasy, enhancing the shade with Sculptitude 2-in-1 Longwear Lip Liner in Sugar Plum B*itch.

LADY IN RED

Whether it’s in your wardrobe, accessories, or makeup bag, red remains the top accent color for 2024, especially leading up to Valentine’s Day. Swap out your usual lip gloss for a bold, vibrant red lipstick. “Now is the perfect time to opt for a kissable red,” says celebrity makeup artist Kasey Spickard. He highlights Maybelline SuperStay Vinyl in Red Hot as a standout choice, known for its high shine and warm tone. “It has a vibrant hue and stays put once it dries, giving you long-lasting shine,” he explains. Another favorite of Spickard’s is the Sephora Collection Cream Lip Stain in Chili Pepper, a matte red-orange that provides all-day wear.

FROSTY FACE

For makeup inspiration this season, look outside your window and get creative with textures and colors reminiscent of frosty winter mornings. “It’s cold and frosty outside, so embracing themes like snow, ice, and sparkles is perfect,” says Jeanine Lobell, celebrity makeup artist and founder of Neen. “This trend is all about capturing the cool, crisp tones of winter, with icy colors like silvers, pale blues, and frosty pinks.”

The Frosty Face look centers around highlighter, with Lobell recommending her Neen Pretty Shiny Cream Highlighter in the aptly named Frosty shade. For cheeks, aim for a “post-blizzard glow” reminiscent of the TikTok “I’m cold” trend—Lobell favors her Get it All Done Cream Cheek & Lip for this effect. “A vibrant pink will give you that ‘caught in a storm’ look,” she says. Add a frosty touch to your eyes with the Side Eye Liner in Minty and finish with Neen’s Glisten Up Lip Gloss in Bye, a shimmering pink, for a perfect winter finish.

HOW DOES PINK LIP GLOSS LOOK LIKE ON LIPS: A GUIDE TO PINK LIP GLOSS

The hue pink is usually painful on the neck. And you may wonder: “How does pink lip gloss on lips look like? Does it look good or bad ?”. But it wouldn’t be an issue anymore. Forget everything you thought you knew about pink lip glosses—modern formulas have replaced the sticky, goopy textures and bright pink hue of the past with more lightweight, moisturizing consistency and pastel color. Though they produce the same juicy-looking finish that was popular in the early 2000s, modern glosses are far more comfortable to wear. Whether you prefer clear, crystal picks or more saturated recipes, there are plenty of options to suit your needs. So, in the end, we’ll assist you choose the best option for you.

Fenty Beauty Gloss Bomb Universal Lip Luminizer in Fu$$y

If you’re not frightened of a little shimmer, you must try Fenty Beauty’s lip gloss. You’ll have the glossiest lips ever with some sparkle. In addition, the mix contains nutritious shea butter. The shade of Fu$$y is quite adaptable, with a gentle pink hue that complements a wide range of skin tones. This makes it an excellent choice for anyone looking for a lip gloss that will easily enhance their natural lip color. The unique XXL wand ensures that the gloss is applied smoothly and comfortably. It enables the exact and uniform distribution of products, resulting in a sumptuous, high-impact shine. The non-sticky texture is a remarkable characteristic since it keeps the gloss comfortable to wear all day.

Le Riot Haus Laboratories Lip Gloss – So Popular

Le Riot Haus Laboratories’ So Popular Lip Gloss will highlight your lips. This ultra-high shine gel gloss is sure to turn heads. The special formula adheres wonderfully to any color, leaving an even and creamy texture that won’t budge. It may look better with dramatic makeup because the lip color is difficult to wear on its own. This is the ideal hot pink lip gloss for individuals seeking a feminine yet stylish look. Show off your full-looking lips with volumizing, mirror-like sheen, and a reflective finish that’s impossible to miss.

NYX Butter Gloss – Vanilla Cream Pie

NYX Vanilla Cream Pie gives you kissable lips. For years, the Nyx Butter Lip Gloss has been a popular choice among consumers because of its low cost and high quality. The consistency is exceptionally soft and smooth, slides on your lips like butter, and provides sheer to medium coverage. Its butter smell is also very enticing; it smells like butter and sugar from freshly baked bread. You won’t feel any stickiness or crunchiness—just your lips looking extra shiny and delicious! And this vegan, cruelty-free product is the ideal tint of cream pie delight.

Revlon Super Lustrous The Gloss – Rose Quartz

Revlon Super Lustrous The Gloss in Rose Quartz is the famous lustrous gloss that gives you all the color and dewy shine you crave. This lip gloss moisturizes lips and adds a glossy sheen thanks to its lightweight and non-sticky texture. This lip gloss looks good on a bare face, and wearing it out can draw people’s attention. The greatest lip combination is a random pink matte lipstick followed by this Revlon Lip Gloss to boost the lips. Furthermore, its big applicator contributes to a rich coating of moisture on your lips. Revlon Super Lustrous The Gloss is certain to make a statement.

L.A. Colors High Shine Shea Butter Lip Gloss – Playful

L.A. Colors High Shine Shea Butter Lip Gloss in Playful provides all the luscious color and beautiful gloss you desire! It is a low-cost lip gloss that promises to deliver both shine and hydration. This highly glossy lip gloss is lightweight and non-sticky, so it will not feel tacky on your lips. It’s also very moisturizing, with agave, moringa oil, and cupuacu butter for hydration. The color is a vibrant pink that can brighten up any makeup look. However, the shade may not fit all skin tones, and color preferences may differ.

Kaja Lip Gloss Shot – Milk Tea

Prepare to be your glossiest self with the Kaja Lip Gloss Shot in Milk Tea, a stunning light pink lip gloss ideal for everyday use. This hydrating gloss, formulated with Korean ingenuity, offers long-lasting moisture and enticing shine. It is also hypoallergenic and suitable for all skin types and tones. Not simply for appearances, this gloss has been clinically tested on 21 women aged 19 to 60, demonstrating 24 hours of hydration with just one application. There’s no disputing that milk tea is the ideal shade for any lip look, so don’t pass up Kaja’s Milk Tea scented Lip Gloss Shot.

Neutrogena MoistureShine Lip Soother – Gleam

Neutrogena MoistureShine Lip Soother in Gleam can quickly soothe dry lips. This Lip Gloss contains a hydrogel texture that seals in moisture with ingredients such as glycerin, cucumber, and chamomile, resulting in plumper lips while still looking cute in pink. This lip gloss offers long-lasting protection and a stunning high-gloss finish. Furthermore, the SPF 20 sunscreen provides maximum lip care in any light, leaving you with a softly colored faint gloss. This color complements all skin tones. This hydrating remedy’s compact form makes it easy to take with you wherever you go, ensuring soothed lips!

Milani Keep It Full Nourishing Lip Plumper – Almost Natural

Are you prepared to have ultra-nourished lips this summer with Milani Keep It Full Nourishing Lip Plumper? The name has said it all, this nude pink lip gloss would go well with natural and clean makeup. This non-sticky solution, which contains polymers, oils, and hyaluronic acid, increases lip volume for a natural, fuller appearance. The fan-favorite big applicator provides a pleasant application with excellent coverage in one swipe. The lightweight product provides just the appropriate amount of shine and color, leaving your lips looking lovely without losing moisture. Best of all, Milani ensures that each product is cruelty-free and created in the United States!

e.l.f. Lip Plumping Gloss – Pink Cosmo

e.l.f.’s Lip Plumping Gloss in Pink Cosmo gives you the ideal pout! This lip gloss will allow you to fully enjoy a plump and moisturized look while being comforted by its energizing high-shine formula. Each refreshingly natural tone of sparkling color gives just the appropriate amount of “pop” to your style, making it suitable for both professional and social occasions. With its wonderful formula, the lip products nourish your lips with Vitamin E and coconut oil, and you can rest easy knowing that this cruelty-free, vegan gloss is free of parabens, phthalates, and other unpleasant substances!

Lancôme Juicy Tubes in Dreamsicle

This cult-favorite lip gloss has an extra-high-shine finish and plenty of moisture to make your lips feel juicy. The product has just the right amount of tackiness to feel substantial and keep your lips nourished, and the Dreamsicle color gives a hint of rosiness to your look. This lip gloss is promising and will give you a lush, pastel-pinkish look! I can guarantee that this gloss will make your lips ten times more lovely and kissable. Who doesn’t appreciate a feminine girl with bright pink lips, am I right? 

Maybelline New York Lifter Gloss in Stone

This rosey-brown gloss provides an extremely velvety lip look. It’s not only available at your local drugstore, but it’s also of high quality — pigmented, creamy, and non-sticky. With such a low price, it is undoubtedly one of the most popular lip cosmetics on numerous buying sites. According to numerous reviewers, this lip gloss is simple to use and suited for people with all skin types. Also, it may last a long time, so don’t be frightened of running out of lip gloss. Your lips will look 10 times better if you define them with Maybelline Lip Liner Color Sensational.

The Revolution Pro Hydra Gloss in Tainted

This is the best lip gloss for fair skin. Tips for fair complexion, avoid nude tones that are too golden or yellow; these can match your skin almost too well, blending your lips into your face. Not what you want if you want your lips to be the center of attention! Instead, make your lips ‘pop’ and highlight your skin’s pink undertones. Choose lovely rose pinks and mauve purples, or lean toward butterscotch tones. And this is a lovely one! It contains hyaluronic acid, which draws water to and plumps your lips while keeping them extremely moisturized. It’s a rosy nude pink that looks great on fair skin, or choose Become for a little deeper hue.

SOSU by Suzanne Jackson Sheer Lip Gloss in I Don’t Care

If you have exceptionally fair skin, you may have struggled in the past to find your ideal nude. Very pale pinks may bleach you out, and beige ‘nudes’ may look too dark or orange against your pale skin. For porcelain complexion tones, an almost translucent color can be the ideal match. SOSU by Suzanne Jackson Sheer Lip Gloss in I Don’t Care is a scarcely noticeable and extremely light pink. This milky, transparent nude is a wonderful choice because it will not seem harsh against your skin tone while still providing the juicy, lip-plumping advantages of a nude gloss!

Conclusion

Finding the perfect pink lip gloss can completely improve your cosmetic routine and add a bit of charm to your entire appearance. Whether you choose a gentle, subtle pink or a bold, dramatic shade, the correct pink gloss will brighten your natural lip color and give you a brilliant, high-shine finish. From opulent products rich with nourishing elements to low-cost choices that produce outstanding effects, there is a pink gloss to suit every preference and budget. So go ahead and explore the world of pink glosses, and embrace the power of a flawless lip. Allow your lips to steal the show with a captivating pink gloss that instantly improves your cosmetic regimen.