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2024 WINTER MAKEUP TRENDS: FROM FROSTY EYES TO BLURRED LIPS

Now that the holiday festivities have faded, it’s easy to feel a bit lost. But don’t let the cold weather dampen your spirits (or your makeup game)! Winter is the perfect time to unleash your inner artist and experiment with bold, beautiful looks.

As J. Brandon Correa, national makeup artist for YSL Beauté, puts it, “Winter beauty is all about playing with textures and making a statement.” So, let’s dive into the hottest winter makeup trends and discover how to create stunning looks that will brighten even the darkest days.

BOLD LIPS

If your winter wardrobe leans heavily on black and gray (guilty as charged), elevate your look with a pop of color on your lips. “A bold lip is a fantastic way to stand out during the winter, when fashion and weather often feel more subdued,” says Lobell. “Bright lips are perfect for the season, as they create a striking contrast against the pale or dull skin tones many experience in colder months. This contrast can enhance the complexion and bring a fresh, lively energy to your appearance.” Think crimson, deep berry, or vibrant Barbie fuchsia, paired with subtle, minimal makeup. “It’s a bold yet refined look, perfect for making a strong style statement during winter.”

SNOWLIT SHINE

Minimal makeup doesn’t have to be dull; it can dazzle just as much as a full face of blush, contour, and liner. “This trend allows your skin to ‘rest’ from heavy makeup routines,” says Correa. “It’s perfect for this season because it combines a snowy, luminous vibe with a radiant glow.” Inspired by the way sunlight reflects off snow, Correa brings that same shimmering brightness to the face. “Think clean, minimalist skin, translucent sparkles on the eyes, full lashes, and glowing lips.”

Since this look emphasizes glowing skin, Correa suggests using the YSL Touche Éclat All-Over Brightening Concealer Pen to conceal and brighten. Skip the contour and bronzer, focusing instead on your eyes by adding a shimmery topper to the center of the lids. “You can either do a light eye contour or let the shimmer stand on its own,” he says. Complete the look with mascara and a sheer, plumping lip balm like Candy Glaze.

STATEMENT EYELINER

Jillian Dempsey, celebrity makeup artist and founder of Jillian Dempsey, was recently inspired by the UK’s colder weather and bold color palettes. One standout trend she noticed was statement eyeliner. “Eyes are big this winter. Expect eyeliners to make a major statement,” she shares. “The power of this look comes from lining both the upper and lower lids and creating a shape that suits your eyes.” Dempsey favors shades like blackberry, muted black, and deep mahogany for a fresh twist on classic browns and blacks. Think thick wings, waterlining, and exaggerated cat eyes—anything goes. “My Flyk Trick Mascara doubles as a 2-in-1 mascara and liquid liner, perfect for crafting your bold, personalized eyeliner look to match your winter plans,” says Dempsey.

JEWEL TONED EYES

If frosty finishes aren’t your style, opt for rich, vibrant jewel tones instead. Shades like sapphire, emerald, and ruby complement the icy whites and grays of your winter wardrobe beautifully. “I’m seeing a lot of brands pairing their burgundy collections with emerald and midnight blue mascaras and eyeliners,” says Spickard. “It’s a fun and easy way to add some variety to your makeup during these dark, cold months.” He recommends Lancôme’s colored mascaras, especially the emerald green Noir Malachite, for a subtle pop of unexpected color. For the lids, try the Pat McGrath Dark Star Eye Duo, which Spickard describes as “an opulent blue sapphire shimmer.” Add a gloss topper over the shadow to really enhance the sparkle and make the look shine.

DEWY GOLD

Feeling the winter chill? Warm up your look with glowing shades of gold. “Gold tones bring much-needed warmth to the skin, which can often appear dull in winter due to the lack of sunlight,” says Lobell. “The dewy finish of this trend helps counter the dryness that comes with cold weather, giving your skin a hydrated, healthy glow.” Even if you’re not escaping to a tropical paradise, your makeup can make you feel like you are.

“Think warm, golden hues that create a radiant, sun-kissed glow,” Lobell explains. “This look focuses on dewy skin, using gold-toned highlighters and eyeshadows to enhance your natural luminosity. Be the glowing goddess you’re meant to be.” Her recommendations include Neen’s Pretty Shiny Cream Highlighter in Metta for the cheekbones, and Pretty Shady Pressed Pigments in Flash, Fade, and Faint—gold and rose gold shades that shimmer beautifully on the eyes. Complete the look with a brown or nude lip for a perfect finish.

SOFT OMBRÉ LIPS

The ombré lip look has been making waves on TikTok this season, and Carolina Gonzalez, celebrity makeup artist and Armani Beauty Collective member, is a fan of a soft, diffused version that’s easy to achieve with a bit of practice. “Start with the deepest color in the inner part of the lip, then blend it out toward the edges,” she explains. “I love this look because it’s dreamy and gives the lips a full appearance.”

Gonzalez suggests beginning with Armani Beauty’s Lip Power Long-Lasting Matte Lipstick in shade 407. “Pucker your lips and apply the lipstick generously to the center of both the top and bottom lips using the bullet-tip. Then, use a small brush to blend the outer edges slightly beyond the lip line.” For extra drama, add Armani Beauty’s Luminous Silk Glow Blush in shade 61—a raspberry pink—to the outer lips up to the lip line with a full crease brush. “Avoid touching the inner part where the color is dense,” Gonzalez advises. “This silk powder blush adds a velvet-like finish and makes the lips appear fuller and fluffier.”

PINK FROST

If you embraced the TikTok “I’m cold” blush trend last year, you’ll love this 2024 update. “This trend takes the ‘cold girl’ look to the next level by adding black to define shape and structure,” explains Correa. Start by prepping your skin with foundation, concealer, and contour. Next, apply YSL’s Nu Lip and Cheek Balmy Tint in NuChills to your cheeks for a translucent, balmy finish. Dab any leftover product on the tip of your nose for that frostbitten “just came in from the cold” effect.

For your eyes, Correa suggests using YSL’s Couture Mini Clutch palette in Babylone Roses. “Blend the midtone shade to contour your eye shape, apply the midtone shimmer on the lid, and add depth with the deepest shade along the upper and lower lash lines,” he advises. “Finish with a touch of the topper shade from the top left in the inner corners for an icy pop.” Complete the look with mascara and liner, and finish with a combination of the Balmy Tint and Candy Glaze Lip Gloss Stick in Sweet Pink.

MOOD MAKEUP

Donni Davy, co-founder of Half Magic and head makeup artist for Euphoria, uses makeup to create her own winter mood despite living in California’s year-round sun. “A dark lip instantly transforms me into a sort of witchier version of myself, and adding sparkle to my eyes brings a joyful balance to the look,” she says. “It’s fun to embrace a darker, more introspective vibe during the winter.”

Her “joyfully moody” look features dewy skin, glittery eyes with plenty of mascara, and a vampy dark lip. To achieve this, Davy recommends using Half-Magic’s Glitterpill Eye Paint + Liner in Holy Goldie or Microcosm for the “perfect winter sparkles.” Apply these on bare lids for a snowy effect, then layer on the Eyelectric Extreme Lengthening Mascara to highlight the sparkle. For the lips, Davy favors the Mouth Cloud Soft Matte Lip Cream in Edward’s Fantasy, enhancing the shade with Sculptitude 2-in-1 Longwear Lip Liner in Sugar Plum B*itch.

LADY IN RED

Whether it’s in your wardrobe, accessories, or makeup bag, red remains the top accent color for 2024, especially leading up to Valentine’s Day. Swap out your usual lip gloss for a bold, vibrant red lipstick. “Now is the perfect time to opt for a kissable red,” says celebrity makeup artist Kasey Spickard. He highlights Maybelline SuperStay Vinyl in Red Hot as a standout choice, known for its high shine and warm tone. “It has a vibrant hue and stays put once it dries, giving you long-lasting shine,” he explains. Another favorite of Spickard’s is the Sephora Collection Cream Lip Stain in Chili Pepper, a matte red-orange that provides all-day wear.

FROSTY FACE

For makeup inspiration this season, look outside your window and get creative with textures and colors reminiscent of frosty winter mornings. “It’s cold and frosty outside, so embracing themes like snow, ice, and sparkles is perfect,” says Jeanine Lobell, celebrity makeup artist and founder of Neen. “This trend is all about capturing the cool, crisp tones of winter, with icy colors like silvers, pale blues, and frosty pinks.”

The Frosty Face look centers around highlighter, with Lobell recommending her Neen Pretty Shiny Cream Highlighter in the aptly named Frosty shade. For cheeks, aim for a “post-blizzard glow” reminiscent of the TikTok “I’m cold” trend—Lobell favors her Get it All Done Cream Cheek & Lip for this effect. “A vibrant pink will give you that ‘caught in a storm’ look,” she says. Add a frosty touch to your eyes with the Side Eye Liner in Minty and finish with Neen’s Glisten Up Lip Gloss in Bye, a shimmering pink, for a perfect winter finish.

Looking Stunning in Best Red Lipsticks for Fair Skin

I bet you can’t name any combo that is more iconic than bold red lips on fair skin. That look is so simple yet gives such a glamourous “Snow White” vibe that everyone loves so much. Whether you’re going for a more romantic look or channeling your favorite retro bombshell, a classic red lip may bring it all together. Finding the proper shade of red lipstick can be difficult for anyone because it is such a strong color. You’ve come to the correct place if you’re looking for the best red lipstick for fair skin.

Bésame Cosmetics Classic Color Lipstick in “Forever Red”

A popular, powerful crimson appropriate for the workplace or the bedroom. This classic brick red lipstick features warm to neutral undertones with a faint brown undertone. It fits as well with the 1940s and 1950s styles. It’s described as a “deep, neutral-toned red,” and it looks well on a variety of skin tones, not just fair. It provides a lovely silky finish and lasts for a long time without turning flaky.

This item has everything you ever need at a nice red lipstick. It’s pigmented, it’s long-lasting and it has very smooth, silky texture. However, if you’re more into a more subtle red, this shade’s probably too much for you.

MAC Retro Matte Lipstick in “Ruby Woo”

This MAC lipstick has a cult following since its release in the late 1990s. Ruby Woo is a very matte blue-red that is brighter and more vibrant than other blue-red colors that can appear darker in color. The universally pleasing tone is a favorite of celebrity makeup artists, and according to Harpers Bazaar UK, seven tubes are sold every minute worldwide.

Like most MAC lipsticks that we have known, this one can’t disappoint us with its hydrating formula and beautiful color. But after a few uses, it’s pretty obvious that MAC lipsticks are not the most long-lasting product that you can find.

Stay All Day Long Wear Liquid Lipstick in “Beso”

Stila’s Stay All Day Liquid Lipsticks are known for, well, staying on all day. It has a creamy composition that is easy to apply and provides bold, even color. This beauty only needs one coat. It also has a pleasant feel and a matte texture that makes lips appear softer. 

When you wear this lipstick, smudging is pretty much inevitable so you should be careful. Other than that, this lipstick from Stila is still a very worth trying item.

Beauty Bakerie Matte Lip Whip in “Mon Chéri”

Beauty Bakerie Matte Lip Whip in “Mon Chéri” is a real red that is slightly brighter than the other red in the collection (“Bowl of Cherries”). The narrow wand and small applicator make it simple to apply, but as with most liquid lipsticks, you must be careful not to build up too much around the edges and leave a crusted line.

If you are a matte-lip-kind-of girl, this one is for you. The finish of Beauty Bakerie Matte Lip Whip is extremely velvety and it also dry quickly. But after a few hours, your lips will start to look crumbly so you might want to bring the lipstick with you for some touch-ups.

Maybelline Color Sensational Lipstick in Ruby for Me

This silky red lipstick is one of the best red lipsticks of all time! It’s the ultimate All-American red with a blue undertone that lasts all day and feels fantastic on the lips.

The intensity of the color might scare you a little bit but you will think again when you see its creamy texture that feels like silk on your lips and the pigment of color which looks so bold.

Almay Lip Vibes Matte Lipstick in Treat Yourself

With a distinctive bullet design and a single-stroke, high impact color lipstick that comes in matte, cream, and topper finishes, you can apply it with ease. It also has a blue undertone, similar to Maybelline Color Sensational Lipstick in Ruby for Me, and a creamy matte texture that is really gentle on the lips.

With each application, this lipstick delivers rich, vivid color thanks to its superb pigmentation. It also has the additional benefit of being hydrating, which keeps your lips hydrated and nourished. However, some people might think the hue is too dark for their taste.

Revlon Super Lustrous Lipstick in Cherries in the Snow 

Many people adore this exquisite red lipstick, which has a subtle red-pink hue that looks stunning on a fair complexion! It contains Vitamin E and avocado oil, which nourish the lips. If you want a lovely red lipstick that isn’t too aggressive, this is the one for you.

The Cherries in the Snow shade of Revlon Super Lustrous Lipstick has a creamy, moisturizing consistency, but the color is more fuschia than red. When you actually see it, you will definitely surprised by its color.

Physicians Formula The Healthy Lip Liquid Lipstick in Fight Free Radicals

This red liquid lipstick is ideal for wearing a strong red lip all day. The color is a lovely, bright red with an orange undertone, and the velvet matte texture is long-lasting without being too dry like most mattes.

The Physicians Formula The Healthy Lip Liquid Lipstick in Fight Free Radicals offers excellent value as a little product goes a long way, ensuring it lasts for an extended period. However, this lipstick has a drawback in that it might be hard to get, possibly taking some effort to find and buy.

Stila Stay All Day Liquid Lipstick in Bacca

This gorgeous, strong liquid lipstick from Stila is one of the greatest red lipsticks. The all-day formula is ideal for times you don’t want your lipstick to budge, and the color is a magnificent, deep raspberry red that is perfect for the fall and winter months.

When you wear this lipstick, smudging is inevitable so you have to be extra careful if you don’t want it all over your shirt. Aside from that, the color absolutely pays off and it’s quite long-lasting.

Charlotte Tilbury Matte Revolution Lipstick in Red Carpet Red

This lipstick has one of the most beautiful packaging. The Red Carpet Red lipstick comes in a traditional rose gold bullet and is ideal for pale skin and truly all undertones due to its rich red color.

This lipstick is a lovely shade that accentuates the lips and gives them a lovely appearance. It also displays amazing durability, remaining in place for a long time without needing frequent touch-ups. The negative is that it can be drying on the lips, which could be uncomfortable or emphasize dryness.

Maybelline SuperStay Matte Ink Liquid in Pioneer

Maybelline SuperStay Matte Ink Liquid Lipstick in Pioneer is ideal if you want a true-red liquid lipstick that you can apply and forget about. It doesn’t get much better than this: it’s inexpensive and ideal for pale skin.

This lipstick excels at providing all-day color that remains in place while also being smudge-proof and transfer-resistant. Some people could find it to be a little drying on the lips, in which case they’ll need to use additional lip care to keep their lips comfortable and hydrated.

Yves Saint Laurent Rouge Volupté Shine in Chili Morocco

Have you ever wished to be a member of the dazzling untouchables? You have a direct route to Chili Morocco with Yves Saint Laurent. If you like expensive and adorable packaging, this lipstick is a must-have!

The lips are properly moisturized and nourished by this lipstick, which also leaves them feeling supple and soft. This lipstick stands out for its hydrating qualities. With a lovely smell that improves the application, it also improves the whole experience. Touch-ups are required frequently in order to preserve the ideal appearance and color intensity.

Revlon Balm Stain in Romantic

The Revlon Balm Stain in Romantic combines the coverage of a lip stain with the comfort of a lip balm. If you don’t want a too-bold burst of red, this lip stain provides a moisturizing mild tint that is simple to apply on any occasion. The lipstick is packaged in a chubby crayon-like stick with a twist-up lip balm.

Because this lipstick is so buildable, you may alter the color intensity by adding layers of the product to get the look you want. For a pleasant fit, it also has the advantage of nourishing the lips, keeping them hydrated, and avoiding dryness. It may be preferable to certain people or it may require extra attention to achieve a smoother finish for the texture to be sticky.

L’Oréal Paris Infallible Pro-Matte Liquid Lipstick in Matador

Because of its extremely high-end quality, the L’Oréal Paris Infallible Pro-Matte Liquid Lipstick is readily mistaken for a high-end lipstick. The color looks great on fair complexion, especially those with cool undertones.

You won’t need to continually reapply because this lipstick excels at offering long-lasting wear that remains vivid throughout the day. The fact that it is transfer-proof means that it won’t smear or transfer onto cups or clothing. It’s possible that the color on the lips will differ somewhat from how it appears in the swatch. To make sure the hue matches the look you want, test it on your lips.

Red lips have always been a sophisticated style that shows the world how confident you are! That is for those who are brave enough to try it. If you want to channel “Snow White” with red lips on a fair complexion, try trying our top 14 red lipsticks.