2024 WINTER MAKEUP TRENDS: FROM FROSTY EYES TO BLURRED LIPS

Now that the holiday festivities have faded, it’s easy to feel a bit lost. But don’t let the cold weather dampen your spirits (or your makeup game)! Winter is the perfect time to unleash your inner artist and experiment with bold, beautiful looks.

As J. Brandon Correa, national makeup artist for YSL Beauté, puts it, “Winter beauty is all about playing with textures and making a statement.” So, let’s dive into the hottest winter makeup trends and discover how to create stunning looks that will brighten even the darkest days.

BOLD LIPS

If your winter wardrobe leans heavily on black and gray (guilty as charged), elevate your look with a pop of color on your lips. “A bold lip is a fantastic way to stand out during the winter, when fashion and weather often feel more subdued,” says Lobell. “Bright lips are perfect for the season, as they create a striking contrast against the pale or dull skin tones many experience in colder months. This contrast can enhance the complexion and bring a fresh, lively energy to your appearance.” Think crimson, deep berry, or vibrant Barbie fuchsia, paired with subtle, minimal makeup. “It’s a bold yet refined look, perfect for making a strong style statement during winter.”

SNOWLIT SHINE

Minimal makeup doesn’t have to be dull; it can dazzle just as much as a full face of blush, contour, and liner. “This trend allows your skin to ‘rest’ from heavy makeup routines,” says Correa. “It’s perfect for this season because it combines a snowy, luminous vibe with a radiant glow.” Inspired by the way sunlight reflects off snow, Correa brings that same shimmering brightness to the face. “Think clean, minimalist skin, translucent sparkles on the eyes, full lashes, and glowing lips.”

Since this look emphasizes glowing skin, Correa suggests using the YSL Touche Éclat All-Over Brightening Concealer Pen to conceal and brighten. Skip the contour and bronzer, focusing instead on your eyes by adding a shimmery topper to the center of the lids. “You can either do a light eye contour or let the shimmer stand on its own,” he says. Complete the look with mascara and a sheer, plumping lip balm like Candy Glaze.

STATEMENT EYELINER

Jillian Dempsey, celebrity makeup artist and founder of Jillian Dempsey, was recently inspired by the UK’s colder weather and bold color palettes. One standout trend she noticed was statement eyeliner. “Eyes are big this winter. Expect eyeliners to make a major statement,” she shares. “The power of this look comes from lining both the upper and lower lids and creating a shape that suits your eyes.” Dempsey favors shades like blackberry, muted black, and deep mahogany for a fresh twist on classic browns and blacks. Think thick wings, waterlining, and exaggerated cat eyes—anything goes. “My Flyk Trick Mascara doubles as a 2-in-1 mascara and liquid liner, perfect for crafting your bold, personalized eyeliner look to match your winter plans,” says Dempsey.

JEWEL TONED EYES

If frosty finishes aren’t your style, opt for rich, vibrant jewel tones instead. Shades like sapphire, emerald, and ruby complement the icy whites and grays of your winter wardrobe beautifully. “I’m seeing a lot of brands pairing their burgundy collections with emerald and midnight blue mascaras and eyeliners,” says Spickard. “It’s a fun and easy way to add some variety to your makeup during these dark, cold months.” He recommends Lancôme’s colored mascaras, especially the emerald green Noir Malachite, for a subtle pop of unexpected color. For the lids, try the Pat McGrath Dark Star Eye Duo, which Spickard describes as “an opulent blue sapphire shimmer.” Add a gloss topper over the shadow to really enhance the sparkle and make the look shine.

DEWY GOLD

Feeling the winter chill? Warm up your look with glowing shades of gold. “Gold tones bring much-needed warmth to the skin, which can often appear dull in winter due to the lack of sunlight,” says Lobell. “The dewy finish of this trend helps counter the dryness that comes with cold weather, giving your skin a hydrated, healthy glow.” Even if you’re not escaping to a tropical paradise, your makeup can make you feel like you are.

“Think warm, golden hues that create a radiant, sun-kissed glow,” Lobell explains. “This look focuses on dewy skin, using gold-toned highlighters and eyeshadows to enhance your natural luminosity. Be the glowing goddess you’re meant to be.” Her recommendations include Neen’s Pretty Shiny Cream Highlighter in Metta for the cheekbones, and Pretty Shady Pressed Pigments in Flash, Fade, and Faint—gold and rose gold shades that shimmer beautifully on the eyes. Complete the look with a brown or nude lip for a perfect finish.

SOFT OMBRÉ LIPS

The ombré lip look has been making waves on TikTok this season, and Carolina Gonzalez, celebrity makeup artist and Armani Beauty Collective member, is a fan of a soft, diffused version that’s easy to achieve with a bit of practice. “Start with the deepest color in the inner part of the lip, then blend it out toward the edges,” she explains. “I love this look because it’s dreamy and gives the lips a full appearance.”

Gonzalez suggests beginning with Armani Beauty’s Lip Power Long-Lasting Matte Lipstick in shade 407. “Pucker your lips and apply the lipstick generously to the center of both the top and bottom lips using the bullet-tip. Then, use a small brush to blend the outer edges slightly beyond the lip line.” For extra drama, add Armani Beauty’s Luminous Silk Glow Blush in shade 61—a raspberry pink—to the outer lips up to the lip line with a full crease brush. “Avoid touching the inner part where the color is dense,” Gonzalez advises. “This silk powder blush adds a velvet-like finish and makes the lips appear fuller and fluffier.”

PINK FROST

If you embraced the TikTok “I’m cold” blush trend last year, you’ll love this 2024 update. “This trend takes the ‘cold girl’ look to the next level by adding black to define shape and structure,” explains Correa. Start by prepping your skin with foundation, concealer, and contour. Next, apply YSL’s Nu Lip and Cheek Balmy Tint in NuChills to your cheeks for a translucent, balmy finish. Dab any leftover product on the tip of your nose for that frostbitten “just came in from the cold” effect.

For your eyes, Correa suggests using YSL’s Couture Mini Clutch palette in Babylone Roses. “Blend the midtone shade to contour your eye shape, apply the midtone shimmer on the lid, and add depth with the deepest shade along the upper and lower lash lines,” he advises. “Finish with a touch of the topper shade from the top left in the inner corners for an icy pop.” Complete the look with mascara and liner, and finish with a combination of the Balmy Tint and Candy Glaze Lip Gloss Stick in Sweet Pink.

MOOD MAKEUP

Donni Davy, co-founder of Half Magic and head makeup artist for Euphoria, uses makeup to create her own winter mood despite living in California’s year-round sun. “A dark lip instantly transforms me into a sort of witchier version of myself, and adding sparkle to my eyes brings a joyful balance to the look,” she says. “It’s fun to embrace a darker, more introspective vibe during the winter.”

Her “joyfully moody” look features dewy skin, glittery eyes with plenty of mascara, and a vampy dark lip. To achieve this, Davy recommends using Half-Magic’s Glitterpill Eye Paint + Liner in Holy Goldie or Microcosm for the “perfect winter sparkles.” Apply these on bare lids for a snowy effect, then layer on the Eyelectric Extreme Lengthening Mascara to highlight the sparkle. For the lips, Davy favors the Mouth Cloud Soft Matte Lip Cream in Edward’s Fantasy, enhancing the shade with Sculptitude 2-in-1 Longwear Lip Liner in Sugar Plum B*itch.

LADY IN RED

Whether it’s in your wardrobe, accessories, or makeup bag, red remains the top accent color for 2024, especially leading up to Valentine’s Day. Swap out your usual lip gloss for a bold, vibrant red lipstick. “Now is the perfect time to opt for a kissable red,” says celebrity makeup artist Kasey Spickard. He highlights Maybelline SuperStay Vinyl in Red Hot as a standout choice, known for its high shine and warm tone. “It has a vibrant hue and stays put once it dries, giving you long-lasting shine,” he explains. Another favorite of Spickard’s is the Sephora Collection Cream Lip Stain in Chili Pepper, a matte red-orange that provides all-day wear.

FROSTY FACE

For makeup inspiration this season, look outside your window and get creative with textures and colors reminiscent of frosty winter mornings. “It’s cold and frosty outside, so embracing themes like snow, ice, and sparkles is perfect,” says Jeanine Lobell, celebrity makeup artist and founder of Neen. “This trend is all about capturing the cool, crisp tones of winter, with icy colors like silvers, pale blues, and frosty pinks.”

The Frosty Face look centers around highlighter, with Lobell recommending her Neen Pretty Shiny Cream Highlighter in the aptly named Frosty shade. For cheeks, aim for a “post-blizzard glow” reminiscent of the TikTok “I’m cold” trend—Lobell favors her Get it All Done Cream Cheek & Lip for this effect. “A vibrant pink will give you that ‘caught in a storm’ look,” she says. Add a frosty touch to your eyes with the Side Eye Liner in Minty and finish with Neen’s Glisten Up Lip Gloss in Bye, a shimmering pink, for a perfect winter finish.

DATE NIGHT BEAUTY TIPS TO ATTRACT ALL EYES

Ditch the tired notion of beauty routines meant to turn heads of strangers across the room. Date night is about celebrating a special connection, and your radiance should reflect that! Let’s explore some beauty tips that will turn up your confidence and leave your date utterly smitten. We’ll focus on a pre-date prep that enhances your natural glow, makeup that flatters your features, and overall touches that make you feel gorgeous from the inside out. So get ready to captivate your date, not the entire room!

6 BASIC PREPARATION STEPS FOR ACHIEVING AN ATTRACTIVE LOOK

GET DATE NIGHT READY WITH A GLOWING COMPLEXION 

Time to get your beautiful skin ready to shine! A healthy glow is the perfect base for a stunning look. First, wash your face gently to get rid of any dirt or oil. Then, use a scrub to buff away dry, dead skin cells. This will make your skin smoother and brighter. Exfoliating is super important because it helps your makeup go on easier and last longer – win win!

UNLEASH YOUR EYE BEAUTY

Let’s make your eyes, those gorgeous windows to your soul, truly shine! To fight any puffiness or dark circles (we’ve all been there!), dab on a light, moisturizing eye cream. Next, use a nude or light-colored eyeshadow primer on your lids. This acts like a base for your makeup, making it go on smoother and last longer.

Now for the fun part – color time! While smoky eyes are classic for a date night, there are many ways to go. Here’s one option: blend a pretty, shimmery eyeshadow into your crease. Then, use a slightly darker shade to add definition in the outer corners of your eyes. Finish with a few coats of mascara that plumps up your lashes. Boom! You’ve got gorgeous, eye-catching eyes that will definitely grab your date’s attention.

CREATE A KISS-READY SMILE

Let’s get those lips kiss-ready! Soft, smooth lips are a must-have for any date night. Before you put on any lipstick or gloss, gently buff your lips with a soft toothbrush or a scrub made with sugar. This will get rid of any dry skin flakes and make your lipstick go on smoother and last longer.

Next, line your lips with a pencil that matches your lipstick color (or is close to your natural lip color). This helps your lips look more defined and keeps your lipstick from bleeding outside the lines. Now for the fun part! Pick your favorite lipstick – a creamy one works well. Apply it in the center of your lips and blend it outwards. Want some extra sparkle? Dab a little gloss in the center of your lips. And there you have it – kissable lips that are sure to impress your date!

STYLE YOUR HAIR

Now that your makeup is on point, let’s turn our attention to creating a date-night hairstyle that complements your overall look. Remember, the key is to feel confident and beautiful, so choose a style that flatters your hair type and makes you feel amazing. Here are some ideas to get you started:

  • Classic and Effortless: For a timeless look, try sleek straight hair with a smooth blowout. You can add a center or side part for a touch of personality.
  • Romantic Curls: Soft, bouncy curls are always a hit. Use a curling iron or braid damp hair overnight for natural-looking waves.
  • Half-Up Hairstyles: Half-up styles are a great way to keep your hair out of your face while still showing off its length. Try a simple twist or braid along the crown, or a messy bun for a relaxed vibe.
  • Polished Ponytail: A high ponytail is a chic and sophisticated option. For a more relaxed feel, try a low ponytail with some wispy strands framing your face.
  • Embrace Your Natural Texture: If you have naturally curly or wavy hair, rock your beautiful texture! Apply a leave-in conditioner to control frizz and enhance your natural bounce.

Pro Tip: Don’t forget to accessorize! Headbands, barrettes, and clips can add a touch of personality and help keep your style in place.

SET MAKEUP FOR LONG-LASTING WEAR 

All that work deserves to stay flawless throughout your date night! To lock in your stunning look, here’s the secret to long-lasting makeup. 

First, grab a translucent powder and dust it lightly over your entire face, focusing on your T-zone (forehead, nose, and chin) where shine tends to show up. This mattifies your skin and absorbs oil throughout the night. 

Next, instead of a heavy setting spray, use a hydrating one. This will “melt” your makeup together for a natural, glowy finish that lasts. 

Finally, toss some blotting papers, powder, and your favorite lipstick in your purse. With these touch-up essentials, you can refresh your look throughout the night, staying picture-perfect from that first sip to the last bite of dessert.

EXPLORE MORE VERSATILE ACCESSORIES

The final touch! Now it’s time to accessorize and turn your date night into a masterpiece. Accessories are like decorations on your cupcake – they add personality and polish.

First, choose an item that reflects both your outfit and your emotions. A chunky bracelet, eye-catching earrings or a sparkling cocktail ring can instantly elevate your look. Want more sophistication? Add a sleek belt to accentuate your waist or a chic clutch to complete the outfit.

But that’s not all! Don’t forget the power of fragrance. A little bit of your favorite scent can be the most unforgettable accessory. Choose a perfume that makes you feel confident and seductive, whether it’s a timeless floral scent or a mysterious musk blend. If possible, consider best-selling women’s perfumes. Trust me, your date will remember your charm long after the night is over.

6 DATE NIGHT LOOKS YOU MIGHT LIKE

TO A FIRST DATE

Here’s a breakdown of date-night makeup looks that are perfect for a first date, keeping in mind that you want to enhance your natural beauty and feel confident:

The Naturally Flawless Look:

Focus on a fresh, even base: Apply a lightweight foundation or tinted moisturizer that matches your skin tone. Conceal any under-eye circles or blemishes for a polished look.

Soft and romantic: Keep your blush and eyeshadow soft and romantic. Opt for neutral or rosy tones that complement your skin tone and eye color. A light wash of shimmery eyeshadow adds a touch of sparkle without being overpowering.

Define your eyes: Line your upper lash line with a thin line of brown or dark gray eyeliner for a softer definition. Brown is less harsh than black, especially for daytime dates. Finish with a lengthening mascara to enhance your lashes.

Kissable lips: Choose a lipstick or gloss in a flattering shade. Keep it light and natural for daytime dates with a nude or pink shade. Save bold colors for a later date when you’re more comfortable with your date.

The Effortlessly Glam Look:

Flawless with a touch of coverage: Create a flawless base with a medium-coverage foundation and concealer. Apply a cool-toned contour for a subtle sculpted look.

Classic smokey eye: For the eyes, opt for a soft smokey eye in neutral brown or gray shades. Blend the colors seamlessly for a sophisticated look.

Dramatic lashes: Line your upper lash line with a black eyeliner pencil or gel and apply a volumizing mascara for dramatic lashes.

Timeless touch: Finish with a classic red lip for a timeless touch of glamour.

TO AN EXCURSION

Glowing skin and effortless beauty are key for an adventure-filled date night! Since you’ll be on the move, prioritize makeup that stays put and feels comfortable. Here’s how to achieve this:

Light and Lasting: Ditch the heavy foundation and opt for a lightweight, long-wearing tinted moisturizer. It evens out your skin tone without feeling cakey, perfect for all that activity.

Bronzed and Beautiful: A touch of bronzer adds warmth and dimension to your face. Focus on applying it to your forehead, cheeks, and jawline for a natural sun-kissed look.

Defined Yet Simple: For your eyes, choose neutral eyeshadow shades in brown or taupe. These define your eyes without being too dramatic, ideal for all the sights you’ll see. A quick swipe of brown or black eyeliner and a coat of lengthening mascara will complete your eye look.

Pop of Color (Optional): Feeling playful? Add a pop of color with a waterproof cream blush on your cheeks and apples of your face. This will add a touch of fun and stay put during your adventure.

Kiss-Proof Pout: For your lips, choose a comfortable, long-lasting lip tint in a rosy or nude shade. This ensures your lips stay colorful throughout your excursion, whether you’re grabbing a bite to eat or sharing a kiss at the peak of a hike.

TO A MUSEUM

Let’s create a museum date night makeup look that’s both cultured and captivating! Since museums often involve a lot of walking and looking up at art, prioritize comfort and long-wear.

Here’s the key:

Flawless Base: Start with a lightweight foundation or tinted moisturizer that evens your skin tone. Apply a touch of concealer to brighten under-eye circles or blemishes.

Bronzed Beauty: A touch of bronzer adds warmth and dimension to your face. Focus on applying it to your forehead, cheeks, and jawline for a natural sun-kissed look.

Defined Eyes: For the eyes, choose neutral eyeshadow shades in brown or taupe. This adds definition without being overly dramatic. A thin line of brown or black eyeliner along your upper lash line and a coat of lengthening mascara will complete your eye look.

Pop of Color: Want a touch of personality? Add a pop of color with a vibrant eyeshadow shade on your lower lash line – a teal or emerald green would complement a classic brown eye look beautifully. Just keep the application light and blend it softly.


Kissable Lips: For your lips, choose a comfortable, long-lasting lipstick or lip tint in a rosy or nude shade. This will stay put throughout your museum adventure and ensure you look polished for any post-museum dinner plans.

TO GO DANCING

Dancing the night away with your date? Let’s create a makeup look that stays put! Since you’ll be sweating on the dance floor, use long-lasting products that feel comfortable.

Smooth Start: Begin with a primer to make your makeup last longer. Pick a mattifying one to keep shine away.

Flawless Base: Apply a lightweight, long-wearing foundation that matches your skin tone. Avoid heavy layers to let your skin breathe.

Pop of Color: Use neutral or rosy blush and eyeshadow that match your outfit. A bit of shimmer on your lids will catch the light when you move.

Defined Eyes: Line your upper lash line with waterproof eyeliner. Finish with volumizing mascara that won’t smudge or flake.

Lasting Lips: Choose a liquid lipstick or lip stain in a bold or fun shade. These last longer and stay put even with drinks or kisses.

TO THE BEACH

Beach breezes and salty air call for a makeup look that’s both beach-proof and beautiful! Since you’ll be outdoors and soaking up the sun, focus on waterproof formulas and a light, natural look. Here’s your beach date night makeup guide:

Shine Under Control: Start with a primer specifically designed for oily skin or mattifying primer to control shine throughout the night.

Light and Lasting: Apply a lightweight, waterproof foundation that matches your skin tone. Skip the heavy layers – you want your skin to breathe and feel comfortable under the sun.

Sun-Kissed Glow: Enhance your natural radiance with a touch of bronzer on your forehead, cheeks, and jawline. Opt for cream bronzer for a dewy finish that blends seamlessly.

Waterproof Eyes: For your eyes, keep things simple with waterproof eyeshadow in neutral or shimmery shades. Line your upper lash line with a waterproof eyeliner pencil or gel, and finish with waterproof mascara to prevent smudging from the beach elements.

Beach-Ready Lips: Skip the heavy lipstick and opt for a tinted lip balm or a waterproof lip gloss in a sheer pink or coral shade. This will add a hint of color while keeping your lips hydrated and kissable.

TO A ROMANTIC DINNER

Setting the mood for a romantic dinner date night calls for a makeup look that’s both glamorous and effortless. Here’s how to achieve a balance of elegance and beauty:

Flawless Canvas: Start with a flawless base using a medium-coverage foundation that matches your skin tone. Apply concealer to brighten under-eye circles and camouflage any blemishes for a polished look.

Warm Glow: For a touch of warmth and dimension, sweep a bronzer over your forehead, cheeks, and jawline. This creates a natural sun-kissed effect that complements the candlelit dinner ambiance.

Smokey Elegance: Enhance your eyes with a classic smokey eye. Opt for neutral brown or charcoal eyeshadow shades, blending them seamlessly for a sophisticated look. A touch of shimmer on the lid adds a touch of glam without being overpowering.

Line and Define: Line your upper lash line with a black eyeliner pencil or gel for added definition. Finish with volumizing mascara to create dramatic, fluttery lashes that will captivate your date.

Perfect Pout: For your lips, choose a lipstick that complements your overall look. A classic red lip is a timeless choice for a romantic dinner, or opt for a deep berry shade for a touch of mystery. Finish with a lip liner to ensure precise application and prevent color bleeding.

FAQ

1. What’s the most important thing for date night makeup? 

Focus on feeling confident and beautiful in your own skin! Enhance your natural features and choose makeup that makes you feel comfortable and radiant.

2. What kind of mascara should I use for a date night? 

Look for a volumizing mascara that will lengthen and define your lashes. Waterproof mascara is a good choice if you’re prone to smudging or sweating.

3. What lipstick color is best for a date night? 

A classic red lip is a timeless choice for a romantic dinner. For a more daytime date, opt for a nude or pink shade. You can also try a bold berry shade for a touch of mystery.

4. How can I make my makeup last all night? 

Use a primer to create a smooth canvas for your makeup. Apply long-wearing foundation and waterproof formulas for eyes and lips. Set your makeup with a setting spray to help it stay put throughout the night.

5. What if I’m going on an active date night, like hiking or biking? 

Use waterproof and sweatproof formulas for your makeup. Skip heavy foundation and opt for a tinted moisturizer. Choose a long-lasting lip tint or lip balm.

CONCLUSION 

While these tips and tricks can guide you in creating a stunning look, remember, the most attractive quality you can bring to a date night is your confidence. When you feel good in your own skin and radiate self-assurance, that’s what will truly turn heads and capture your date’s attention. So go forth, embrace your inner beauty, and have a fabulous date night!