Nobody is more capable of starting a beauty craze than Hailey Bieber. Even though her signature makeup-free look may be her most well-known feature, it’s by no means her sole appearance. Her more vibrant appearances have inspired trends such as “strawberry girl,” “latte makeup,” and “sugar plum fairy.” She is a genuine beauty chameleon. Put another way, the model-turned-beauty-founder is well-versed in the art of using cosmetics to create a statement. 

SUGAR PLUM FAIRY

The Sugar Plum Fairy Girl, in a glossier, flushed, and shimmerier version, is a neutral yet playful addition to any holiday ensemble, regardless of style. The same rose gold blush that Bieber applied to her eyes and cheeks gave her a “sugar plum fairy” look. A swift stroke of the brows adds an air of easy flair, and we’ll be adopting Bieber’s lip trick—a smeared brown pencil topped with pink gloss—for our own regimens.

STRAWBERRY MAKEUP

The style is centered around pink and red colors, as the name would imply. It also looks really blush-forward, dewy, soft, and delicate—as if you had smeared a juicy strawberry onto your cheeks or had spent the day playing in a field of berries. Using skincare products that will leave your face looking glowing is essential. All you have to do is keep it bright, light and glowy.

LATTE MAKEUP 

The best beauty trend to try for summer is latte makeup. As the name suggests, latte makeup uses brown and golden tones to give the appearance of smooth, sun-kissed skin. You won’t experience your makeup slipping off your face in the heat because it isn’t overly heavy on the ingredients. Bieber utilized bronzer and gold-toned highlighter instead of her typical pink-toned blush to get the look, which she applied all over her face, including her nose, brow bone, cheekbones, and lids (though she did add a little blush at the very end to make everything seem even more sun-kissed). And how effortless her sculpting appear? This is because she applied her foundation *after* concealer and contouring, according to the Mary Phillips method.

REDDISH-BROWN BEAUTY

There are a gazillion hues of brown liner, but Bieber chose a more reddish tone to get this effect. She applied a pencil liner to her waterline and lids and accessorized it with a glossy cinnamon lip. As a consequence, everything is so muted that even her hair and clothes blend perfectly.

ROSY HIGHLIGHT

When it comes to applying pink cosmetics, there is no “one size fits all” approach, and Bieber has demonstrated nearly a dozen different methods to pull it off. Here, she used a fuschia lip and a thick coat of glittery rose eyeshadow to create a statement. Her choice of a warm-toned bronzer with a hint of pink highlight on her cheekbones instead of blush gives this look a less monochrome vibe than some of her previous ones.

AVOCADO EYES

Green eyeshadow is usually anything from subtle, but Bieber’s “avocado” makeup gave it a subdued touch. To bring attention to her eyes, she applied a burst of lime to the inner corners of her upper lids after using matte light browns on her lower lids. She matched her lips to the contrasting berry liner on her lash line while maintaining a neutral ensemble.

SUN-KISSED GLOW

Try this sunburned-inspired look to give yourself a glowing appearance from the inside out. The secret? Apply the “W blush” TikTok craze. Beginning at the highest points on your cheekbones, contour your blush in a “W” pattern that ends at the bridge of your nose, then blend.

SOFT GLAM 

Bieber is the queen of simple glam, as seen by this ensemble. The thing we adore most about this interpretation of natural beauty is that, rather than using the typical black color for her winged liner, she chose to use a brown hue to offer a subtle shape.

10 BEST MAKEUP PRODUCTS THAT HAILEY USES

CHANEL ULTRA LE TEINT FOUNDATION

The foundation that Hailey chose to achieve her birthday makeup look in 2022 is the one you should trust. She combined this Chanel foundation with Rhode’s Peptide Glazing Fluid and shared it on her TikTok. Her complexion seems beautiful, bright, and natural as always.

MERIT BEAUTY BLUSH

Hailey is known for going heavy on blush, and one product she relies on to achieve this is Merit Beauty’s Flush Balm. Her makeup artist, Leah Darcy, revealed the model’s go-to shade: Raspberry Beret. I’ve tried a couple of different Flush Balm shades, but I can confirm that Raspberry Beret is perhaps the most stunning. It helps you get that “faux sunburn” look that’s popular on TikTok.

TOM FORD SHADE AND ILLUMINATE CREAM FACE PALETTE

Hailey is renowned for her glossy makeup and glazed-donut skin. She uses the Shade and Illuminate Cream Face Palette by Tom Ford to give her face a radiant shine. She utilizes the palette for both her bronzer and highlighter in a Vogue-hosted YouTube video. As you can see, Hailey is the queen of multipurpose cosmetics. She applies bronzer on her eyelids and anyplace else she wants to contour. 

CHARLOTTE TILBURY LIPSTICK

It’s no secret that Hailey possesses one of Hollywood’s greatest pouts. She lines her lips with the Artist Color Pencil from Makeup For Ever and then grabs the renowned Pillow Talk lipstick by Charlotte Tilbury. “I’m just going to put this on my finger and dab it on. I love this lip combo. I love lip combos that I feel like matching my natural color of my lips,” she said in a TikTok.

MAKEUP FOREVER ARTIST COLOR PENCIL IN 600 ANYWHERE CAFFEINE

It’s reasonable to assume that Bieber prefers this lip liner to others. It’s obvious why she uses it in so many of her TikTok videos—the warm, dusty-rose hue is incredibly wearing and attractive.

KOSAS CONCEALER

Bieber wears one of the editors’ favorite concealers from Who What Wear, so we knew she had impeccable taste. This concealer serves as an eye cream in addition to brightening and spot-correcting. Imagine being so well-rested that Bieber doesn’t even use it beneath her eyes sometimes!

SOS DAILY RESCUE FACIAL SPRAY

In a video, Bieber said that a mix of stress, travel, sleep deprivation, PMS, and experimenting with new products was causing her skin to get inflamed. This soothing and redness-relieving face spray was one of her go-to tools for comfort. 

TAN LUXE THE WATER-HYDRATING SELF-TAN WATER

For a flawless tan, Bieber mists her face with this tanning mist. She says that in order to wake up with a bronze glow, she sprays it over her face, massages it with her fingertips, and then applies her skincare routine from earlier in the evening on top after it dries.

ELTAMD UV DAILY SPF 40 TINTED SUNSCREEN

Hailey makes a strong point about the need to apply sunscreen every day in the first of a series of TikTok videos about skincare and cosmetics applications, rain or shine. The model uses the pads of her fingers to mix in a pump of EltaMD UV Daily SPF 40 Tinted Sunscreen after dabbing a generous amount of moisturizer onto her skin. To protect the skin from UVA and UVB radiation, the cream recipe contains two chemical and mineral sunscreen components, specifically zinc oxide and octinoxate.

MAC EYESHADOW IN WEDGE

In the second segment of her two-part video series called “GRWM” (Get Ready With Me), the model chooses to discuss everything related to cosmetics. Bieber acknowledges that she doesn’t like “to do too much” with her eyes, but when the need to do so strikes, she loves to “add a little somethin’ somethin,” which she does by dusting M.A.C. Eyeshadow in the taupe-toned shade “Wedge” down her crease. The matte powder makes the promise to have a “high color payoff with a single swipe” and is packaged as a single eyeshadow.

FINAL TAKEAWAY

It’s no secret that Hailey Bieber sets trends in the beauty industry, from manicures to the “strawberry girl” makeup that complements her company Rhode Skin’s latest Peptide Lip Treatment, Strawberry Glaze. Check out our list if you want to gain additional inspiration for your everyday appearance or if you want to be the next IT girl.