BEST MAKEUP FOR OLDER WOMEN: A STEP BY STEP GUIDE THAT WORKS

Makeup for middle-aged individuals serves as a way to “cheat” one’s real age, aiding women in appearing younger than their actual years. With simple makeup tricks, women can effectively conceal dark spots and freckles. Each age group benefits from a distinct makeup style, requiring the makeup artist to possess good taste and an understanding of the preferences within that age bracket. Continue reading to discover the best makeup for hydrating and improving mature skin, ranging from crease-free liquid foundations to anti-wrinkle lipsticks and dark circle concealers designed to brighten the under-eye area.

OUR TOP PICKS FOR MAKEUP FOR WOMEN OVER 50

SKIN CARE PREP

Celebrity makeup artist Lisa Aharon emphasizes hydration as the key to flawless makeup for women over 50.  ‘The secret is healthy, glowing skin,’ she says.  Before applying makeup, she recommends using a sheet mask or hydrating serum to deeply nourish the skin.  A luxurious cream, oil, or leave-on mask completes the process,  promoting a radiant, youthful complexion.

For brightening the eyes, opt for lightweight brightening creams. It’s important to avoid anything too heavy, as heavy makeup may slide and settle into fine lines. When applying skincare products, you can use your fingers or hands for a gentle touch, ensuring even distribution. Alternatively, using a brush can also achieve effective application. Whether using your hands or a brush, the key is to maintain a light touch to prevent makeup from settling into fine lines.

Masks:

  • Hydrating Sheet Masks: Look for sheet masks containing ingredients like hyaluronic acid, glycerin, and ceramides, which help attract and retain moisture in the skin.
  • Hydrogel Masks: These masks are similar to sheet masks but have a jelly-like consistency that adheres closely to the skin, allowing for deeper hydration.

Serum:

  • Hyaluronic Acid Serums: Hyaluronic acid is a humectant that attracts and retains moisture in the skin, making it a great choice for hydration.
  • Vitamin C Serums: Vitamin C is an antioxidant that helps protect the skin from sun damage and promotes collagen production, which can help improve skin firmness and elasticity.

Cream:

  • Rose Tea Eye Cream: This eye cream provides a light and airy texture, effectively plumping, hydrating, and brightening the skin around the eyes.

PRIMER

Selecting the appropriate primer can significantly diminish the appearance of fine lines and pores while prolonging the longevity of your makeup. It is suggested to gently brush on a thin layer of primer once your skincare products have absorbed. Allow it to settle for a minute before applying foundation.

Laura Mercier Pure Canvas Hydrating Primer: This lightweight, oil-free formula is packed with hydrating ingredients like hyaluronic acid and glycerin to plump and smooth the skin, providing a perfect canvas for makeup application. It also minimizes the appearance of pores and fine lines, leaving a radiant, youthful finish.

Tula Skincare Prime of Your Life Smoothing and Firming Treatment Primer: This primer is a multi-tasker that combines skincare benefits with makeup prep. It contains peptides and antioxidants to help firm and brighten the skin, while blurring imperfections and minimizing the appearance of wrinkles. The creamy formula also hydrates and nourishes the skin, leaving it feeling smooth and supple.

FOUNDATION

Foundation cream designed specifically for older women addresses the unique skincare needs that come with aging. Formulated with a focus on hydration, anti-aging properties, and skin elasticity, these foundations cater to mature skin to provide a radiant and youthful appearance. Many foundations for older women incorporate ingredients like hyaluronic acid and antioxidants to moisturize and protect the skin, helping to reduce the appearance of fine lines and wrinkles. Moreover, these foundations often offer buildable coverage, allowing women to achieve a natural and even complexion while taking into consideration the changing texture and tone of aging skin. 

L’Oréal Paris Age Perfect Radiant Serum Foundation:

Experience the perfect blend of hydration and sun protection with this weightless foundation featuring SPF 50. Achieve a flawless finish with buildable coverage that effortlessly conceals imperfections. Embrace the popularity of this product, hailed as one of the best full-coverage foundations.

Maybelline New York Instant Age Rewind Perfector 4-in-1 Makeup: This multi-tasking product is a foundation, concealer, brightener, and moisturizer all in one. The hydrating formula is also comfortable to wear all day long.

EYES & BROWS

Specialized eye makeup and brow techniques can enhance and accentuate features, creating a refreshed and youthful appearance. Eye shadows with softer, neutral tones can bring out the eyes without emphasizing fine lines, while mascara and eyeliner applied with a subtle touch provide definition without appearing harsh. 

For brows, shaping and filling them with precision can frame the face and lend a more polished look. As the eyebrows may naturally thin with age, using products that mimic the appearance of hair, such as pencils or brow gels, helps achieve a fuller and well-groomed result. 

Victoria Beckham Beauty: The velvety stick shadow, offering eight hours of wear, contains collagen infusion to promote a smooth and firm texture on the eyelids.

Anastasia Beverly Hills: An iconic favorite for achieving natural-looking hair strokes, Anastasia’s ultra-sleek pencil effortlessly glides on, ensuring a smudge-resistant finish.

COLOR & SHIMMER

In the next step of the beauty routine, adding color becomes crucial, providing a significant impact. Particularly for mature skin, cream blush is recommended for its hydrating properties, contributing to a more youthful look. Application involves tapping it onto the apples of the cheeks and blending it out cautiously with fingertips or a brush, avoiding contouring-like placement to prevent an aging effect. The expert advises against using bronzers for contouring, proposing a horizontal application on the forehead, cheeks, and nose bridge, with a light touch along the jawline.

For women over 50, shimmer is discouraged, as it tends to highlight skin issues and aging. Instead, the expert advocates for products with subtle luminosity, which attract light and give the skin a dewy, moist, and, most importantly, youthful appearance.

Jones Road: This versatile balm effortlessly adds color to both lips and cheeks, enriched with hydrating jojoba seed oil to impart a gorgeous, sun-kissed glow to the skin.

Westman Atelier: Infused with collagen and hyaluronic acid-boosting properties, the creamy blush stick not only imparts a natural flush of color to lips and cheeks but also stimulates the production of essential skin components.

FINISHING TOUCH

A touch of powder can provide a flawless finishing touch if applied with discretion. A light dusting through the center of the face can result in a beautiful finish, although it’s advised to use it sparingly and skip it if your skin tends to be dry.

When setting the look, the expert expresses a preference for mist over setting spray, especially when aiming for a fresh and dewy appearance. Opting for a soothing rosewater mist to seal the look provides an extra touch of dewy freshness at the end.

Mally Beauty: Mally Beauty is a cosmetics brand known for its innovative and high-performance beauty products. Renowned for its long-lasting formulations and celebrity makeup artist Mally Roncal’s expertise, the brand offers a diverse range of makeup essentials that cater to various beauty needs and preferences.

Mario Badescu: Mario Badescu is a skincare brand celebrated for its effective and affordable skincare solutions. Founded by a Romanian-born dermatologist, the brand focuses on creating accessible products that address a variety of skin concerns, gaining popularity for its simple yet powerful approach to achieving healthy and radiant skin.

CONCLUSION

From skincare to choosing the right products, it’s all about enhancing natural beauty and feeling confident at every stage of life. Remember, a little goes a long way, and embracing a simple routine can bring out the best in your timeless beauty.

GLOWY CHEEKS WITH 16 BEST BLUSHES FOR FAIR-SKIN 

Blush is a crucial cosmetic that may improve the appearance of the face overall and give the cheeks a natural blush. However, picking the appropriate blush tone may be difficult, particularly for people with pale complexion. The proper shade may make all the difference in the world; the incorrect shade might look excessively harsh and unnatural. We’ll talk about the best blush for fair skin.

THE BALM FRATBOY – NATURAL ROSY GLOW

Embrace a shimmering, natural glow with this delectable blush from theBalm. It’s simple to apply and mix this powder blush. It provides a shimmering, matte finish that adds a lovely hue to your skin. Your skin has a smooth feel because of the talc-free recipe, which makes it easy to cover up irregular patches. The particles that reflect light give your skin a bit more color. This blush is ideal whether your skin is acting up or it’s just a bad day. 

LORAC COLOR SOURCE BUILDABLE BLUSH – CINEMATIC

This blush is the ideal combination of blush and nude pink, and it works best on aged skin. Pomegranate, acai, and vitamins A, C, and E are blended in, and they all do wonders for your skin. It leaves it feeling nourished and silky without drying it out. It has a lot of pigment and works well on the chin, lips, and eyes. The formula is very buildable and fuss-free. A small amount goes a long way and doesn’t need to be reapplied throughout the day. But neither a blush nor an applicator is included.

MAYBELLINE FIT ME POWDER BLUSH – MAUVE

Maybelline has excelled in the blush department, offering a product that gives the desired effect without breaking the bank. With its natural tints and flawless finish, shade “20 Mauve,” one of the ten ideal tones, will help you achieve a look right out of a fairytale. Moreover, neither pores nor fine wrinkles are clogged by the sheer blush solution. This blush is fantastic for fair skin, provided you don’t mind the package being a little fragile.

COVERGIRL CLASSIC COLOR BLUSH – SOFT MINK

You can select from two distinct hues of the color blush in addition to Soft Mink. The one that was recommended, nevertheless, can accentuate your pale skin tone and bring out your inherent radiance. Covergirl’s texture glides over your cheeks like a dream and gives you a beautiful glow thanks to its delicate conditioning ingredients. To provide the desired definition, the peachy hue also has a blendable and buildable formula, which is a bonus.

WET N WILD COLOR ICON BLUSH – PEARLESCENT PINK

The finest blush for a fair complexion is Pearlescent Pink, one of the seven available shades that provide a subtle, peachy, pink tone without appearing overly artificial. Rich in jojoba oil, the blendable solution applies easily to your cheeks without leaving a cakey appearance. Furthermore, the durable buildable texture lets you get the desired appearance for an iconic design. The finest aspect? The blush is pigmented and free of gluten, scent, and animal testing! To achieve a perfect finish, simply take a large buffing brush, apply the product in a dabbing motion. Choose a different blush if you don’t like a glittery look.

BURT’S BEE BLUSH MAKEUP – BARE PEACH

The Burt’s Bees Natural Blush line has three hues, the Bare Peach which offers a luminous effect when applied. The blush’s blend of bamboo, honey, and vitamin E guarantees that your skin won’t look uneven after applying it. The lightweight formula, free of SLS, parabens, and phthalates, intensifies the glow on your cheeks. Not to mention, it is cruelty-free and dermatologist-tested.

NEUTROGENA HEALTHY SKIN BLUSH – ROSY

The illuminating blush, which is rich in vitamin C and herbal conditioners, gives your skin a healthy glow while acting as a blush. The blendable texture guarantees a smooth finish, and the buildable formula lets you aim for the right intensity. Indeed, the Neutrogena range’s Rosy shade gives your skin a subtle flush without being overbearing. Moreover, the powder technology guarantees a smooth application and a velvety feel while using the product.

CHANEL POWDER BLUSH – QUINTESSENCE

Loved for its apparel and handbags, Chanel makeup is like having a little piece of the brand at home—only at a fraction of the cost. A popular product among celebrity makeup artists, the Joues Contraste Powder Blush blends seamlessly into the face to create a subtle yet striking blush effect. The recipe is a silky powder that may be built up to 14 different shades, including berries, corals and roses. However, some of the hues have greater pigmentation than others. 

RARE BEAUTY SOFT PINCH LIQUID BLUSH – JOY

It’s hardly surprising that the Soft Pinch Liquid Blush made our list of the greatest blushes because Rare Beauty’s products never let us down. This ergonomically designed flush-enhancer comes in radiant and matte finishes and is highly pigmented. Since you only need to apply a small amount, several people have reported that the recipe is so pigmented that it is difficult to complete a bottle before its expiration date. Still, you’d be hard-pressed to go for a different recipe on a daily basis given how effortlessly it blends into the skin and the product’s extended wear period.

PATRICK TA BLUSH DUO – SHE’S A DOLL

Why contemplate cream blush vs powder blush when you can have both? The multi-formulated Patrick Ta Major Headlines Double-Take Crème & Powder Blush is a sheer, long-wearing, buildable, and opaque coverage palette in a handy compact size. In order to provide a true-to-color application, the radiant finish formulae use patented biomimetic pigments to ensure that the product replicates the skin’s natural texture. The manufacturer advises using the cream to shape the cheeks first, then the powder to solidify the mixture and enhance the color effect. Naturally, one can function without the other. This blush palette is ideal for the “cold girl” cosmetic style. Although the packing may grow sloppy, the two distinct formulations are incompatible.

JONES ROAD BEAUTY LIP AND CHEEK STICK – BRIGHT PINK

We highly suggest the brand’s Lip and Cheek Stick since we understand that anyone who wears blush and has mature skin, especially those over 50, would want a moisturizing product like this. The balm-like texture in a convenient stick size makes this solution easy to apply, while castor seed oil—an ingredient that is said to help skin retain moisture—avoids any unattractive dry texture on older skin. This is the product you should opt for if you want to add a splash of color to your regular foundation or just a little bit extra on days when you don’t wear makeup. Without a doubt, the best cream blush for mature skin is this one.

PHYSICIANS FORMULA MULTI-COLORED BLUSH POWDER – BLUSHING NATURAL

Physicians Formula’s Blushing Natural multicolored blush powder, which comes in four hues, could be your best bet for getting a naturally flushed look if you have light skin. The blush palette has been thoughtfully selected to compliment the natural skin tones of light-skinned beauty, giving your cheekbones a youthful, healthy appearance. Furthermore, it provides you with a silky-smooth application and mixes smoothly. The hypoallergenic composition works well for all skin types, including the most delicate ones.

E.L.F COSMETICS POWDER BLUSH PALETTE – LIGHT

Four hues in the blush palette are ideal for fair-skinned persons. Additionally, you may combine different hues to produce a unique tint that complements your skin tone. You may get the ideal appearance with the blush’s formula without having an uneven or patchy finish. For conscientious beauty enthusiasts, the company offers a recipe that is cruelty-free and suitable for vegans. Purchase it now to obtain the radiant finish you’ve always desired!

BUXOM WANDERLUST PRIMER-INFUSED BLUSH – MYKONOS

As promised, the primer-infused blush makes sure that the color applied to your cheeks lasts as long as possible. Additionally, hyaluronic acid is added to it, which hydrates and beautifies your face. Mykonos is a great hue to look very natural on pale skin tones. Its tropical aroma also lends a gentle beachy mood. It is impossible to overlook because it is brimming with multi-dimensional pearls that give off a gentle light. Even though it seems a little powdery, this blush is still fantastic for pale skin.

MAKEUP BY MARIO SOFT POP PLUMPING BLUSH VEIL – PERFECT PINK 

This blush looks and feels much like your favorite cream or serum, making it a dual-purpose beauty and skincare product. Additionally, it has pearlescent pigments, which, in contrast to most shimmering blushes, leave behind shimmer or mica chunks, capturing light in a really attractive and natural way. The blush veil also doesn’t include any pore-clogging chemicals, which is a bonus for anybody with textured or acne-prone skin. This product is portable because of its simple packing, however, be warned that the substance might easily stick to the edges of the little fairy.

L’OREAL SOFT MATTE BLUSH – CONFIDENT PINK

L’Oréal Paris, a drugstore classic, has a range of products that are supposed to last all day and night. We have added the 24H Fresh Wear Soft Matte Blushes to the Infallible range. These opaque blushes give a young glow for hours on end, even if their shade selection is restricted to just four shades. Because each shade is heat- and sweat-resistant, transfer-proof, and water-resistant, it’s perfect for lazy summertime poolside lounging. Furthermore, the product avoids settling into tiny wrinkles or emphasizing texture, which is a typical criticism about powder blushes, even with its matte finish.

FINAL TAKEAWAY

In conclusion, selecting the ideal blush for fair skin can be challenging, but with a little research and trial and error, you can find the hue that best suits your skin tone and makes you look your best. To see how various blushes appear on you, don’t forget to test them out and apply them in natural light. Remember that the most appealing colors for a fair complexion are typically softer tones of peach, rose, and pink; steer clear of colors that are very bright or have a lot of sheen. Keep letting your own beauty shine till the next time.