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BEST MAKEUP FOR OLDER WOMEN: A STEP BY STEP GUIDE THAT WORKS

Makeup for middle-aged individuals serves as a way to “cheat” one’s real age, aiding women in appearing younger than their actual years. With simple makeup tricks, women can effectively conceal dark spots and freckles. Each age group benefits from a distinct makeup style, requiring the makeup artist to possess good taste and an understanding of the preferences within that age bracket. Continue reading to discover the best makeup for hydrating and improving mature skin, ranging from crease-free liquid foundations to anti-wrinkle lipsticks and dark circle concealers designed to brighten the under-eye area.

OUR TOP PICKS FOR MAKEUP FOR WOMEN OVER 50

SKIN CARE PREP

Celebrity makeup artist Lisa Aharon emphasizes hydration as the key to flawless makeup for women over 50.  ‘The secret is healthy, glowing skin,’ she says.  Before applying makeup, she recommends using a sheet mask or hydrating serum to deeply nourish the skin.  A luxurious cream, oil, or leave-on mask completes the process,  promoting a radiant, youthful complexion.

For brightening the eyes, opt for lightweight brightening creams. It’s important to avoid anything too heavy, as heavy makeup may slide and settle into fine lines. When applying skincare products, you can use your fingers or hands for a gentle touch, ensuring even distribution. Alternatively, using a brush can also achieve effective application. Whether using your hands or a brush, the key is to maintain a light touch to prevent makeup from settling into fine lines.

Masks:

  • Hydrating Sheet Masks: Look for sheet masks containing ingredients like hyaluronic acid, glycerin, and ceramides, which help attract and retain moisture in the skin.
  • Hydrogel Masks: These masks are similar to sheet masks but have a jelly-like consistency that adheres closely to the skin, allowing for deeper hydration.

Serum:

  • Hyaluronic Acid Serums: Hyaluronic acid is a humectant that attracts and retains moisture in the skin, making it a great choice for hydration.
  • Vitamin C Serums: Vitamin C is an antioxidant that helps protect the skin from sun damage and promotes collagen production, which can help improve skin firmness and elasticity.

Cream:

  • Rose Tea Eye Cream: This eye cream provides a light and airy texture, effectively plumping, hydrating, and brightening the skin around the eyes.

PRIMER

Selecting the appropriate primer can significantly diminish the appearance of fine lines and pores while prolonging the longevity of your makeup. It is suggested to gently brush on a thin layer of primer once your skincare products have absorbed. Allow it to settle for a minute before applying foundation.

Laura Mercier Pure Canvas Hydrating Primer: This lightweight, oil-free formula is packed with hydrating ingredients like hyaluronic acid and glycerin to plump and smooth the skin, providing a perfect canvas for makeup application. It also minimizes the appearance of pores and fine lines, leaving a radiant, youthful finish.

Tula Skincare Prime of Your Life Smoothing and Firming Treatment Primer: This primer is a multi-tasker that combines skincare benefits with makeup prep. It contains peptides and antioxidants to help firm and brighten the skin, while blurring imperfections and minimizing the appearance of wrinkles. The creamy formula also hydrates and nourishes the skin, leaving it feeling smooth and supple.

FOUNDATION

Foundation cream designed specifically for older women addresses the unique skincare needs that come with aging. Formulated with a focus on hydration, anti-aging properties, and skin elasticity, these foundations cater to mature skin to provide a radiant and youthful appearance. Many foundations for older women incorporate ingredients like hyaluronic acid and antioxidants to moisturize and protect the skin, helping to reduce the appearance of fine lines and wrinkles. Moreover, these foundations often offer buildable coverage, allowing women to achieve a natural and even complexion while taking into consideration the changing texture and tone of aging skin. 

L’Oréal Paris Age Perfect Radiant Serum Foundation:

Experience the perfect blend of hydration and sun protection with this weightless foundation featuring SPF 50. Achieve a flawless finish with buildable coverage that effortlessly conceals imperfections. Embrace the popularity of this product, hailed as one of the best full-coverage foundations.

Maybelline New York Instant Age Rewind Perfector 4-in-1 Makeup: This multi-tasking product is a foundation, concealer, brightener, and moisturizer all in one. The hydrating formula is also comfortable to wear all day long.

EYES & BROWS

Specialized eye makeup and brow techniques can enhance and accentuate features, creating a refreshed and youthful appearance. Eye shadows with softer, neutral tones can bring out the eyes without emphasizing fine lines, while mascara and eyeliner applied with a subtle touch provide definition without appearing harsh. 

For brows, shaping and filling them with precision can frame the face and lend a more polished look. As the eyebrows may naturally thin with age, using products that mimic the appearance of hair, such as pencils or brow gels, helps achieve a fuller and well-groomed result. 

Victoria Beckham Beauty: The velvety stick shadow, offering eight hours of wear, contains collagen infusion to promote a smooth and firm texture on the eyelids.

Anastasia Beverly Hills: An iconic favorite for achieving natural-looking hair strokes, Anastasia’s ultra-sleek pencil effortlessly glides on, ensuring a smudge-resistant finish.

COLOR & SHIMMER

In the next step of the beauty routine, adding color becomes crucial, providing a significant impact. Particularly for mature skin, cream blush is recommended for its hydrating properties, contributing to a more youthful look. Application involves tapping it onto the apples of the cheeks and blending it out cautiously with fingertips or a brush, avoiding contouring-like placement to prevent an aging effect. The expert advises against using bronzers for contouring, proposing a horizontal application on the forehead, cheeks, and nose bridge, with a light touch along the jawline.

For women over 50, shimmer is discouraged, as it tends to highlight skin issues and aging. Instead, the expert advocates for products with subtle luminosity, which attract light and give the skin a dewy, moist, and, most importantly, youthful appearance.

Jones Road: This versatile balm effortlessly adds color to both lips and cheeks, enriched with hydrating jojoba seed oil to impart a gorgeous, sun-kissed glow to the skin.

Westman Atelier: Infused with collagen and hyaluronic acid-boosting properties, the creamy blush stick not only imparts a natural flush of color to lips and cheeks but also stimulates the production of essential skin components.

FINISHING TOUCH

A touch of powder can provide a flawless finishing touch if applied with discretion. A light dusting through the center of the face can result in a beautiful finish, although it’s advised to use it sparingly and skip it if your skin tends to be dry.

When setting the look, the expert expresses a preference for mist over setting spray, especially when aiming for a fresh and dewy appearance. Opting for a soothing rosewater mist to seal the look provides an extra touch of dewy freshness at the end.

Mally Beauty: Mally Beauty is a cosmetics brand known for its innovative and high-performance beauty products. Renowned for its long-lasting formulations and celebrity makeup artist Mally Roncal’s expertise, the brand offers a diverse range of makeup essentials that cater to various beauty needs and preferences.

Mario Badescu: Mario Badescu is a skincare brand celebrated for its effective and affordable skincare solutions. Founded by a Romanian-born dermatologist, the brand focuses on creating accessible products that address a variety of skin concerns, gaining popularity for its simple yet powerful approach to achieving healthy and radiant skin.

CONCLUSION

From skincare to choosing the right products, it’s all about enhancing natural beauty and feeling confident at every stage of life. Remember, a little goes a long way, and embracing a simple routine can bring out the best in your timeless beauty.

Alix Earle Makeup Tutorial: Achieve Her Signature Look

If you’re a beauty enthusiast, chances are you’ve stumbled upon Alix Earle’s makeup tutorials on YouTube. With her stunning looks and effortless style, it’s easy to see why she has amassed such a huge following. Join us to break down her signature look in a step-by-step guide that even beginners can follow.

Getting Started with Alix Earle Makeup Tutorial

Alix is all about the “less is more” approach, so make sure you have a clean canvas to work with. Start by cleansing your face with a gentle cleanser, followed by a hydrating moisturizer. Don’t forget to apply sunscreen before applying any makeup products.

Finding Your Perfect Shade

One of the most important steps in getting Alix’s signature look is finding the right shade for your skin tone. Alix typically goes for a natural, dewy finish, so opt for a foundation with a light to medium coverage. Use a color-matching tool to determine your perfect shade, or head to your local Sephora and ask one of the beauty experts for help.

Creating a Flawless Base

Once you’ve found your perfect shade, it’s time to create a flawless base. Apply the foundation using a damp beauty blender, starting at the center of your face and blending outwards. If you need extra coverage, use a concealer to cover any blemishes or dark circles.

Adding Dimension with Contouring

Alix loves to add dimension to her face by contouring. Grab a bronzer that’s two shades darker than your skin tone and apply it underneath your cheekbones, along your temples, and along your jawline. Blend well to avoid any harsh lines.

Get The Highlight Right

Highlighting is another important step in Alix’s makeup routine. Apply a highlighter to the high points of your face, including your cheekbones, brow bone, and the bridge of your nose. This will give you that coveted lit-from-within glow.

Eye Makeup: Alix Earle Style

Alix’s eye makeup is always on point, and she loves to experiment with different colors and textures. Here’s how to recreate her signature eye look.

Eyeshadow Application

Start by applying a light-colored eyeshadow all over your lid. Then, take a darker shade and apply it to the outer corner and crease of your eye. Use a fluffy brush to blend the two shades together seamlessly.

Adding Definition

To add definition, use a pencil liner to line your upper lash line. If you want a more dramatic look, create a winged liner using liquid eyeliner. Finish off the eyes with a few coats of mascara.

Finishing Touches To Your Makeup Look

The final step in Alix’s makeup routine is adding some finishing touches. Here’s what you need to do to complete the look.

Blushing It Up

Apply a pop of color to your cheeks with a blush that complements your skin tone. Alix loves peachy and rosy tones, but feel free to experiment with different shades.

Plump Up Those Lips

Finish off the look with a lip gloss or lipstick that suits your personal style. Alix usually goes for a natural, nude lip color to keep the focus on her eyes and skin.

And there you have it – the ultimate Alix Earle makeup tutorial! With these simple steps, you’ll be able to achieve Alix’s signature look in no time.

Top Products to Copy Alix Earle’s Makeup Routine

Step 1: Moisturiser + bronzing drops

To prep her base, Earle mixes the Charlotte Tilbury Magic Cream and the Drunk Elephant D-Bronzi™ Anti-Pollution Sunshine Drops. 

Step 2: Foundation

Alix Earle’s favourite foundation is often changing but there are a few we’ve spotted more than once, including the Tom Ford Traceless Foundation Stick and NARS Sheer Glow.

Step 3: Contour

She favours liquid products like the Charlotte Tilbury Hollywood Contour Wand.

Step 4: Conceal & snatch the nose

A constant in her routine is the NARS Radiant Creamy Concealer in ‘Custard’. She uses it to brighten her under eyes but also to ‘snatch’ her nose. 

Step 5: Blush

Rare Beauty’s Soft Pinch Liquid Blush in ‘Hope’ is one we’ve spotted often.

Step 6: Bake

Earle is a big fan of baking and uses the Huda Beauty Easy Bake Loose Baking & Setting Powder to get the job done. 

Step 7: Brows

For her feathery brows, Earle will always use a clear gel to brush them up. Often this is the Benefit 24 Hour Brow Setter. The brand’s Precisely, My Brow Pencil also gets the call-up when she needs to fill in any gaps.

Step 8: Lip combo

She’s often switching up her liners (a favourite of which is the Charlotte Tilbury Lip Cheat in ‘Pillow Talk’) and will typically layer a nude shade with a juicy gloss. The Fenty Gloss Bomb Lip Luminizer in ‘Sweetmouth’ has been featured in her routine frequently.

Step 9: Eyeshadow and eyeliner

A wash of Benefit Hoola across the lids is always a winner. And for the moments that call for a wing, she ditches liquid liner for the Makeup by Mario Master Mattes™ Eyeshadow Palette and uses the darkest shade to create a soft cat eye. Genius.

Step 10: White waterline

She uses the NYX Mechanical Eye Pencil in White to trace the bottom inside lining of her eyes, which undeniably makes them pop.

Step 11: Curl eyelashes

The Tweezerman ProCurl Eyelash Curler is her weapon of choice.

Step 12: Double mascara

To finish her coveted lash look, Earle uses two different mascaras to build volume and separate. First up is the Too Faced Better Than Sex Waterproof Mascara , followed by the Benefit Roller Lash .

Step13: Highlight

This step doesn’t feature in every makeup look but when it does it’s usually the Benefit Tickle Highlighter.

Step 14: Bronzer

The Benefit Hoola usually gets another gig here.

Step 15: Freckles

The Freck XL The Original Freckle is how she achieves them.

Conclusion

Whether you’re a seasoned makeup pro or a beginner, this tutorial has everything you need to know to recreate Alix Earle’s stunning makeup looks. Remember, the key to achieving her signature style is all about keeping it natural and effortless. So, what are you waiting for? Grab your makeup bag and get ready to slay!