16 BEST BRAS FOR LIFT AND SUPPORT

With the appropriate bra, you might feel liberated from your ladies as soon as you get home, or you can feel quite confident. Additionally, selecting the proper bra size is a quest unto itself. Bras are designed to uplift and support you, both physically and metaphorically. They come in a variety of designs, from balconettes to strapless. There’s more to finding the ideal bra than just figuring out your band and cup size, even though women are always looking for one that fits comfortably and won’t press against their shoulders. If you are struggling with finding the best bra for lift and support, you are at the right place.

NATORI PURE LUXE CUSTOM COVERAGE BRA

Thanks to its foam cups, sturdy underwire, adjustable straps, and hook-and-eye fastening, this classic bra is perfect for daily wear. Though some users reported that the lace straps were visible under some tops, they offer ample coverage throughout and stay undetectable under most clothes. It is also available in a broad range of cup sizes and a multitude of colors, including vivid and muted tones. Customers praised the silky fabric, stating that it was simple to put on and take off, fit well, felt supportive, and didn’t move. Some shirts have visible lace straps.

MAIDENFORM ONE FAB FIT MODERN DEMI CONVERTIBLE UNDERWIRE BRA

This reasonably priced bra, which only cost about $20, performed better than rival models that cost four times as much. Users gave it flawless ratings for fit, comfort, and support. Its convertible straps provide even more versatility, enabling you to wear this bra as a racerback for more support and lift. We noticed that the minimal padding in the cups gives some lift and keeps the gap from opening, without being overly heavy. Despite being marketed as a demi-style bra, this one has more coverage up top than the majority of demi-type bras. 

HANES ULTIMATE T-SHIRT SOFT UNDERWIRE BRA

This bra was created with comfort in mind. It is tagless to avoid discomfort and is made of an incredibly soft, elastic fabric that feels like a comfortable T-shirt. Moreover, it features adjustable straps with an integrated hook that allows you to turn it into a racerback for added versatility. This type has foam cups for a smooth appearance beneath clothing and great nipple covering, as well as an underwire for lift and support. There aren’t many bra sizes available but this is the best bra for small chest out there.

THIRD LOVE 24/7 CLASSIC T-SHIRT BRA

Thanks in part to its inclusive features that help you find where to buy bras and the perfect fit, ThirdLove is one of the most searched-for bra brands online. The brand is also unique in the wide range of sizes it offers; this popular style goes up to a 44 band size and comes in half-cup sizes for anyone who’s in between, making it one of the best bras for big busts. The website displays the bras on multiple models so you can see how they fit different body types. The T-shirt bra is meant for everyday wear with its underwire for lift, foam cups to shape, and pleated straps to keep your shoulders from slipping off. It also holds up well to washing, though it doesn’t completely regain its shape after falling apart.

FREYA IDOL MOULDED BALCONY BRA

If you have a bigger cup size, finding a nice bra can be particularly challenging. However, your shopping troubles might be over with this stylish yet practical model. Because of the intelligent design, which keeps the cut and width of the straps modest, the bra provides support without sacrificing style when worn with most ensembles. It has soft cups for a rounded form, an adjustable underwire for excellent separation, and both. Online reviewers have claimed that it runs small.

PEPPER CLASSIC ALL YOU BRA

Unlike other bra designs that could merely be scaled down to accommodate lower cup sizes, this business makes their bras exclusively for wearers of AA, A, and B cups. Testers noted that the brand succeeds in preventing gaping for a seamless fit beneath clothing, and they praised the excellent fit of the bra, especially on smaller chests. The cups have a light lining to provide moderate coverage and shape without adding too much material. A few customers saw fraying and even ripped straps when they noticed problems with the longevity of their Pepper bras. 

SIMPLY PERFECT BY WARNER’S SUPER SOFT WIREFREE BRA

Not only is the Simply Perfect by Warner’s Women Super Soft Wirefree Bra our top choice for the most affordable wireless bra, but it’s also the most affordable option overall. The fit, feel, and construction of this bra are comparable to some of its more upscale competitors. This bra fits beautifully without being constrictive, hugging the body and busting in all the right places without being too tight thanks to its elastic polyester material. Additionally, it maintains its form even after hand washing, as advised by the manufacturer.

NATORI BLISS PERFECTION T-SHIRT BRA

Natori is renowned for prioritizing comfort, and their selection of t-shirt bras is remarkable. This one features a flexible foam-lined underwire that doesn’t pierce your skin and a sweetheart neckline that gives the bra a natural contour. The close-set, totally adjustable straps allow you to personalize the contour cups, which offer light coverage. In case this turns into the “it” bra for you, you may choose a few gorgeous shades from the 14 available colorways.

SMART & SEXY WOMEN’S SHEER MESH DEMI UNDERWIRE BRA 

This mesh and transparent underwire bra is perfect if you’re searching for something understated, lightweight, yet nonetheless sultry. Due to the two layers of sheer-molded demi cups that are supported by underwire, it is soft and airy. An emphasized matte elastic trim on the demi cups accentuates your natural curves. There are two-ply mesh wings on either side to keep the silhouette smooth. A hook-and-eye clasp at the rear keeps its form even after several washings.

HARPER WILDE BLISS BRALETTE

The Bliss Bralette by Harper Wilde is a microfiber bra with a v-neck front, smoothing sides that flatter your figure, and a wireless band that won’t dig in and cause discomfort. If you want to completely avoid wires in your bra, you may find yourself wearing mostly sports bras. However, even the best sports bras aren’t meant to be worn outside of exercise, at least not for too long.

COMMANDO BUTTER SOFT-SUPPORT STRAPLESS

It’s difficult enough to choose the correct bra. Discovering someone who is both selfless and encouraging is akin to trying to find a needle in a haystack. This one fulfills every need. The support garment is produced from responsibly harvested beech wood and is composed of ButterTM ultra-soft materials from Commando. It is kept together by an adjustable back clasp and features detachable padding and sturdy molded cups.

SKIMS PUSH UP BRA

Kim Kardashian is the mastermind of the incredibly effective push-up bra. The former reality TV star and current business mogul is well-versed in creating a comfortable and seductive lift with her bra designs. This one has a really comfy underwire and foam padding that provides a supporting lift. More than 17 tones are available, ten of which are their traditional skin-toned tints. Be aware, Kardashian skeptics: SKIMS is a true pro at underwear. They created our rankings of the top cotton underwear and shapewear.

TUTI ROUGE EZ-T LACE BRA

After using the EZ-T bra for a week, it was clear why it is one of the brand’s best-selling items. It comes in a variety of tints. A microfibre lining, an oversized back strap, and a heavily cushioned hook and eye region all contribute to its exceptional comfort. There is only a tiny bit of padding along the outside edge of each cup to assist produce a smoother, fuller cleavage without adding too much volume, and the major focus is really on form and support. Padding isn’t exactly what you want when you have a larger bust.

WONDERBRA ULTIMATE SILHOUETTE WIRELESS BRA

This casual design is maybe the ideal padded T-shirt bra—it’s incredibly soft, seamless, and wireless, so it gives a lovely, natural lift without causing any pain. In other wireless types, it’s simple to sacrifice some “push-up” appeal in favor of comfort, but Wonderbra seems to have achieved the ideal balance between the two. We estimate that this boosted at least a cup size, so don’t pass this one up if you’re looking for a significant boost. Like many of the brand’s products, this one seems like it will last years of washing and you can tell a lot of attention has gone into the technical design and quality. 

VICTORIA’S SECRET VERY SEXY SHINE STRAP PUSH-UP BRA

This bra is the epitome of why Victoria’s Secret is known for its sex appeal. The brand name is written in silver and the back diamantes on both sides of the thick straps. The fabric is smooth and plush, contributing to the comfort level, and the straps are thicker than any other choice on our list, making them more supportive. The bra’s most important component, cushioning, is generously integrated into the cups. You won’t be able to tell where the bra ends and your chest begins—well, almost—because it’s soft, squishy, and feels like a real breast when touched.

BOUX AVENUE ULTRA BOOST BRA

The iconic Ultra Boost Bra from Boux Avenue is a great choice if you’re seeking a high-quality bra at an affordable price that will literally increase your cup size by at least two sizes. The form of the plunge is flattering for maximum cleavage (you’ll want to show it off if you’ve suddenly got it), and the back has lovely lacing panels and embellishments that perfectly match the super-soft microfibre material on the cups. Because of the substantial double foam cushioning, it is ideal for smaller cup sizes seeking significant improvement. To be extra comfortable, though, you might wish to size up if you’re already larger than a C. 

FINAL TAKEAWAY

Finding the ideal bra could seem like an endless quest. To begin with, there is an abundance of designs available, with variations in padding, closures, and support, such as strapless, bralettes, wireless, and more. Purchasing one that fits well, fulfills your needs, and is comfortable enough to wear all day might seem almost impossible. Additionally, bras may be expensive, so you want to be sure you’re spending your money on a high-quality bra that will look good, feel well, and endure over time. Take a look at our list of the top suggestions.

20 BEST 40TH-BIRTHDAY GIFTS TO RING IN THE NEXT DECADE

Turning 40 is a milestone worth celebrating in style, and the perfect gift can make it even more special. The best 40th-birthday gifts reflect the recipient’s personality and interests, ensuring they feel truly appreciated on their big day. Whether you’re shopping for a best friend, a hard-to-please family member, or a partner who seems to have everything, we’ve got something to impress them.

For a hassle-free option, a curated gift set is always a winner—especially if it includes indulgent beauty finds. Prefer a more personal touch? Create a themed gift box tailored to their interests, whether it’s a spa-inspired self-care kit, travel must-haves, or cozy home essentials. Personalized gifts, like a custom book or monogrammed accessories, show thoughtfulness and effort, making them extra meaningful. If you’re looking to go big—perhaps with a group gift or a luxurious splurge—an upscale item will leave a lasting impression.

Our golden rule for gifting? Choose something they wouldn’t typically buy for themselves but would be absolutely thrilled to receive. From thoughtful presents for women to fun finds for men and sentimental treasures for loved ones, our gift guide takes the guesswork out of shopping. Just don’t forget to top it off with a heartfelt, handwritten card they’ll cherish forever.

INSTANATURAL VITAMIN C TONER – $12.55 (AMAZON), $20.00

Give her skincare routine a refresh with this brightening toner. Infused with witch hazel, lavender, and botanical extracts, it helps cleanse and hydrate while combating signs of aging. One reviewer raved, “My skin looks hydrated and smoother instantly—so glad I tried this product!”

MOROCCANOIL SHOWER GEL CLEANSER – $20.00 (AMAZON, SEPHORA, MOROCCANOIL)

Treat her to a little luxury in the shower with this ultra-hydrating body wash. Former Shop TODAY editor Ellen Abraham describes it as “an affordable luxury that smells amazing and leaves your skin silky smooth.” Ideal for those with sensitive skin, this cleanser is a must-have.

AOA STUDIO PAW PAW COLLECTION GIFT SET – $25.55 (MISS A), $31.60

For the homebody who loves a little pampering, this set is a beauty lover’s dream. It includes cozy slippers, a highlighter set, a handheld mirror, and more for the ultimate self-care experience.

ANASTASIA BEVERLY HILLS MINI SPICE EYESHADOW PALETTE – $29.00 (ANASTASIA BEVERLY HILLS, ULTA, SEPHORA)

A makeup essential for everyday looks or glamorous nights out. Featuring warm and shimmery tones, this palette is a favorite among beauty lovers. Ellen Abraham says, “This timeless eyeshadow palette has everything you need for both natural and bold styles.”

DEARFOAMS EZ FEET SCUFF SLIPPER – $37.99 (WALMART)

After a long day, her feet will thank her for these ultra-cozy slippers. Made with 100% Australian sheepskin lining and plush cushioning, they provide ultimate comfort and warmth.

THE COMFY ORIGINAL OVERSIZED MICROFIBER & SHERPA WEARABLE BLANKET – $41.99 (AMAZON), $49.99 (QVC), $54.99

For someone who’s always cold, this wearable blanket is a game-changer. It’s oversized, ultra-soft, and perfect for lounging around the house—or even staying cozy outdoors.

BALA BANGLES – $55.00 (AMAZON, TARGET)

These stylish, adjustable weights add extra resistance to workouts, whether worn on wrists or ankles. A favorite among fitness enthusiasts, Bala Bangles are perfect for elevating her cardio sessions.

SAHIRA JEWELRY DESIGN DARIA HOOPS – $58.00 (SAHIRA)

A timeless jewelry piece, these tarnish-free gold hoops are a perfect addition to her accessory collection. Simple yet stylish, they’ll complement any outfit effortlessly.

ARTIS FINI COSMETIC BRUSH – $65.00 (HSN)

If she’s looking to upgrade her makeup tools, this premium blending brush is a must-have. Shop TODAY editor Rebecca Brown says, “I’d heard so much about Artis brushes—I tried it, and it’s hands down the best blending tool I own.”

SWEEJAR STORE PORCELAIN TEA SET – BRITISH ROYAL SERIES – $69.99 (AMAZON), $75.99

For lovers of historical dramas and elegant tea parties, this stunning tea set includes a teapot, teacups, saucers, a sugar bowl, a cream pitcher, and a stainless-steel strainer. Perfect for an afternoon of relaxation and conversation.

STILOSA ESPRESSO MACHINE BY DE’LONGHI – $75.99 (TARGET), $83.99, $99.95 (QVC)

A coffee lover’s dream! This compact yet powerful espresso machine makes barista-quality coffee at home. Senior Partnership Editor Francesca Cocchi Zabloudil says, “There’s truly no better way to start my day.”

RENÉE ROULEAU TRIPLE BERRY SMOOTHING PEEL – $88.50 (RENÉE ROULEAU)

This antioxidant-rich peel helps brighten and even skin tone, making it a skincare essential. “I use this peel weekly, and it has transformed my skin,” says Ellen Abraham.

VERA BRADLEY WEEKENDER TRAVEL BAG – $101.25 (VERA BRADLEY), $135.00

Spacious, stylish, and durable, this quilted weekender bag is perfect for quick getaways. Made of nylon, it’s lightweight yet sturdy—ideal for frequent travelers.

AERANGIS DISCOVERY JOURNEY GIFT SET – $110.00 (AERANGIS, ETSY)

If one candle isn’t enough, this set offers three signature scents, a wick trimmer, and a scent story card for a luxurious aromatherapy experience.

NEW YORK TIMES CUSTOM BIRTHDAY BOOK – $125.00 (UNCOMMON GOODS)

A thoughtful keepsake, this book compiles The New York Times front pages from every year since her birth—perfect for history buffs and nostalgic moments.

HATCH RESTORE SMART SLEEP ASSISTANT – $169.99 (HATCH)

For the woman who needs better sleep, this all-in-one device combines a sound machine, sunrise alarm, smart light, and meditation app to create the ultimate nighttime routine.

LILYSILK TRIMMED SILK WOMEN’S LONG-SLEEVE PAJAMA SET – $185.00 (LILYSILK)

Made from 100% grade 22 Momme Charmeuse silk, this ultra-luxurious pajama set is perfect for beauty sleep in style.

OSTRICHPILLOW GO NECK PILLOW – $69.00 (OSTRICHPILLOW, AMAZON)

Ideal for frequent travelers, this memory foam neck pillow offers 360-degree support for restful sleep—even on the most turbulent flights.

PERSONALIZED BOURBON BARREL FLIGHT WITH GLASSES – $85.00 (UNCOMMON GOODS)

For whiskey lovers and entertainers, this handcrafted bourbon barrel flight comes with four tasting glasses—perfect for a refined home bar setup.

EMBER TEMPERATURE CONTROL SMART MUG² – $121.99 (AMAZON), $127.99 (TARGET), $149.95 (QVC)

No more cold coffee! This smart mug keeps drinks at the perfect temperature for hours. One happy customer shared, “It truly keeps my beverage at the same set temperature long enough for me to enjoy every last drop at my own pace!”

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