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12 OF THE BEST WATER BASED PRIMERS, ACCORDING TO MAKEUP ARTISTS 

In the world of makeup, a good primer is the unsung hero. It creates a smooth canvas for your foundation, helps it last longer, and can even address specific skin concerns. But with so many primers on the market, choosing the right one can be overwhelming. If you’re looking for a lightweight and hydrating option, then a water-based primer might be the perfect fit. Here’s a look at some of the top picks according to makeup artists, designed to give your foundation a flawless finish and keep it looking fresh all day long.

WHAT IS A WATER BASED PRIMER?

A water-based primer is a makeup product formulated with water as the main ingredient, unlike silicone-based primers. This makes them:

Hydrating: The water content helps keep your skin from drying out, which can be especially beneficial for those with normal, dry, or combination skin. If your skin is too dry, pay attention to adding a moisturizing mask to your face, especially Korean face masks for hydrated and glowy skin.

Lightweight: Water-based primers feel lighter on the skin compared to silicone-based ones.

Less likely to clog pores: The lighter formula is generally less likely to clog pores, making them a good option for those with oily or acne-prone skin.

BEST WATER BASED PRIMERS

MILK MAKEUP HYDRO GRIP PRIMER

If you’re looking for a water-based primer that ticks all the boxes, the MILK MAKEUP Hydro Grip Primer is a popular choice among makeup artists. This award-winning gel primer is all about longwear hydration. Hyaluronic acid and niacinamide plump and hydrate the skin, while blue agave extract acts like a magnet to grip your makeup for up to 12 hours. It’s also vegan, cruelty-free, and free of common irritants like silicone, oil, fragrance, and gluten, making it suitable for most skin types.

ILIA, TRUE SKIN RADIANT PRIMING SERUM 

Focusing on more than just makeup application, ILIA’s True Skin Radiant Priming Serum bridges the gap between skincare and cosmetics. This silicone-free formula is a great option for those with sensitive skin or those who prefer a natural approach. It combines skincare benefits with a priming effect. Packed with nourishing ingredients, the serum helps to firm, moisturize, and soothe the skin while protecting it from environmental aggressors. It also boasts a subtle, radiant finish that creates a flawless base for your makeup. Like other water-based primers, it’s lightweight and absorbs quickly, leaving a soft, touchable feel.

PEACE OUT INSTANT PORE PERFECTOR

Peace Out’s Instant Pore Perfector goes beyond just a basic water-based primer. While it is lightweight and formulated without pore-clogging silicone, it offers more than just hydration. This multitasking product acts as a primer and a treatment in one. The key ingredient is a special hyaluronic acid blend that plumps and hydrates skin, instantly blurring the appearance of pores. It also tackles redness with its formula containing niacinamide. But Peace Out doesn’t stop there.  This product boasts long-term benefits too, with ingredients like mushroom extract that work to refine skin texture over time. So, if you’re looking for a water-based primer that minimizes pores, reduces redness, and offers lasting results, the Peace Out Instant Pore Perfector could be your new makeup must-have.

ELTAMD, UV DAILY TINTED BROAD-SPECTRUM SPF 40 

EltaMD UV Daily Tinted Broad-Spectrum SPF 40 falls into a different category compared to the other products mentioned so far. It’s not specifically a primer, but rather a tinted sunscreen. While it can provide some smoothing and evening of skin tone due to the tint, its primary function is sun protection.

This product is a good option if you’re looking to streamline your morning routine. It combines broad-spectrum SPF 40 protection with a hint of color, potentially eliminating the need for a separate sunscreen and primer.  However, it’s important to note that sunscreen should always be applied generously and evenly, which might not be ideal if you’re aiming for a lightweight priming effect.

If you have dry or combination skin and prioritize sun protection, the EltaMD UV Daily Tinted could be a good fit. However, for those seeking a dedicated primer with pore-minimizing or other targeted benefits, this product might not be the best choice.

ARMANI BEAUTY LUMINOUS SILK HYDRATING MAKEUP PRIMER

Armani Beauty’s Luminous Silk Hydrating Makeup Primer is a luxurious option for those seeking a radiant and hydrating base. This lightweight formula, suitable for all skin types, combines skincare and makeup benefits.  Like other water-based primers, it provides a surge of hydration with ingredients like shea butter and glycerin, leaving your skin feeling soft and supple.

However, where the Luminous Silk Hydrating Primer truly shines is in its ability to enhance radiance. It utilizes a unique technology to capture and reflect light, creating a subtle, natural glow that complements your foundation. This primer is perfect for achieving the signature “lit-from-within” look that Armani Beauty is known for. If you have dull or dry skin and want a primer that promotes a radiant and flawless canvas, the Luminous Silk Hydrating Makeup Primer is definitely worth considering.

MAYBELLINE, FACESTUDIO MASTER PRIMER 

Maybelline’s Facestudio Master Primer is a drugstore favorite that offers a budget-friendly option in the world of water-based primers. This color-correcting primer comes in a variety of targeted versions to address specific concerns.

Looking for a blurring effect to minimize pores and imperfections? They have a “Blur + Smooth” version. Want to combat redness? Try the “Blur + Redness Control.”  Each version utilizes lightweight, water-based formulas to create a smooth canvas for makeup application while addressing your unique skin concerns.

Given the variety of options and its affordable price point, the Maybelline Facestudio Master Primer is a great choice for those who want to experiment with water-based primers and find the perfect fit for their skin type and makeup goals.

TOO FACED HANGOVER REPLENISHING FACE PRIMER

Targeting those late nights and early mornings, Too Faced Hangover Replenishing Face Primer promises to be your beauty sleep in a bottle. This hydrating, water-based primer is formulated to combat the signs of fatigue and dehydration. Enriched with coconut water, electrolytes, and probiotics, it aims to revive and replenish your skin, leaving it looking bright and healthy.

Whether you’ve had a long day or a short night, the Hangover Primer aims to create a smooth and dewy canvas for your makeup. If you have dry skin or tend to experience dehydration, and want a hydrating primer with a touch of radiance, this Too Faced option could be worth a try.

SMASHBOX, PHOTO FINISH PRIMERIZER+ 

Smashbox’s Photo Finish Primerizer+ is a multi-tasking primer that combines the benefits of hydration with skincare-inspired ingredients. This water-based formula features a key ingredient: triple hyaluronic acid. This powerhouse hydrator plumps and hydrates the skin for up to 72 hours, ensuring a smooth and comfortable canvas for makeup application.

But the Photo Finish Primerizer+ goes beyond just hydration. It also boasts niacinamide, a vitamin B3 that helps strengthen the skin’s barrier and protect it from environmental aggressors like pollution and blue light.  This primer is suitable for all skin types, but those with dry or dehydrated skin might especially appreciate its long-lasting hydration benefits.

SHISEIDO SYNCHRO SKIN SOFT BLURRING PRIMER

Shiseido’s Synchro Skin Soft Blurring Primer is a water-based primer that promises a flawless, soft-focus finish. Designed to be lightweight and universally flattering, it tackles multiple concerns to create the perfect canvas for your makeup. Its Light Diffusion Technology utilizes light-diffusing powders to blur imperfections and create a smooth, airbrushed appearance.  

For those with oily skin, mattifying peptides and sebum-absorbing powder work together to keep shine in check throughout the day. But hydration isn’t forgotten –  the formula boasts ingredients that provide up to 8 hours of moisture, ensuring a comfortable wear. So, if you’re looking for a water-based primer that minimizes imperfections, controls shine, and keeps your makeup looking fresh all day long, the Shiseido Synchro Skin Soft Blurring Primer is definitely worth considering.

LAURA MERCIER, PURE CANVAS PRIMER 

Laura Mercier’s Pure Canvas Primer is another strong contender in the water-based primer category. This silicone-free formula caters to a variety of skin types, offering a breathable, hydrating base for your makeup. Like many water-based primers, it boasts long-lasting wear – up to 16 hours according to the brand –  helping your makeup stay fresh and vibrant throughout the day.

While Laura Mercier offers a few variations within the Pure Canvas line, the core benefit remains consistent:  hydration.  The Pure Canvas Primer aims to improve the look of bare skin over time with its skincare-infused formula. This makes it a great option for those who want a primer that goes beyond makeup application and offers a touch of skincare benefit.

HONEST BEAUTY EVERYTHING PRIMER, GLOW

Honest Beauty’s Everything Primer, Glow caters to those who want a radiant, all-in-one base. This water-based primer is infused with hyaluronic acid, a powerful hydrator that plumps and smooths the skin’s surface. But the glow doesn’t stop there. Mica, a light-reflecting mineral, gives your skin a subtle, luminous finish, perfect for achieving a dewy look. Honest Beauty doesn’t forget about nourishment – the primer also includes a blend of fruit extracts like watermelon, apple, and lentil, along with two types of hyaluronic acid to provide deep and lasting hydration.  This vegan and cruelty-free option is suitable for all skin types and aims to prep, brighten, and hydrate your skin for a fresh, healthy-looking complexion that’s primed for flawless makeup application.

MAKE UP FOR EVER, STEP 1 PRIMER SHINE CONTROL 

Designed for normal, combination, and oily skin types, Make Up For Ever’s Step 1 Primer Shine Control is a mattifying water-based primer. This lightweight formula minimizes shine and mattifies the complexion, creating a smooth canvas for makeup application. It’s formulated without oil or silicone, making it suitable for oily and acne-prone skin types. If you struggle with excess oil throughout the day and want a water-based primer that keeps shine in check, Make Up For Ever’s Step 1 Shine Control Primer could be a great choice.

BENEFITS OF USING A WATER-BASED PRIMER

Water-based primers offer a variety of advantages over their traditional, solvent-based counterparts. Here’s a breakdown of some key benefits:

Lightweight and Breathable: Water-based primers feel lighter on the skin compared to silicone-based ones. This is because they use water as the main solvent, resulting in a more comfortable and breathable wear, especially beneficial for normal, dry, or combination skin types.

Hydration Hero:  Many water-based primers are packed with hydrating ingredients like hyaluronic acid and glycerin. This helps to keep your skin from drying out throughout the day, ensuring a smooth and plump canvas for makeup application.

Less Likely to Clog Pores: Due to their lighter, water-based formula, these primers are generally less likely to clog pores compared to silicone-based primers. This makes them a good option for those with oily or acne-prone skin.

Farewell to Fumes:  Water-based primers are known for their low odor or lack thereof. This is a major benefit for those who are sensitive to strong smells or have respiratory concerns.

Easy Cleanup:  Cleaning up after application is a breeze with water-based primers. Simply use soap and water to wash away any residue from your brushes or sponges. No harsh solvents or special cleansers are required.

WHEN NOT TO USE A WATER-BASED PRIMER?

While water-based primers offer many advantages, there are situations where they might not be the best choice. Here’s when you might want to consider a different primer option:

VERY OILY SKIN

If you have extremely oily skin, a water-based primer might not provide enough mattifying power to control shine throughout the day. In this case, a mattifying silicone-based primer could be a more effective option for shine control.

SEALING STAINS

Water-based primers aren’t the strongest when it comes to sealing stubborn stains like watermarks or tannins on wood. If you’re priming a surface with such stains, a solvent-based primer might be necessary to create a good barrier.

EXTREME WEATHER CONDITIONS

Water-based primers may not be the most durable option for very humid or cold environments. If you’ll be wearing makeup in extreme weather, a more heavy-duty, weatherproof primer might be a better choice.

CRACKED OR DAMAGED SURFACES

For surfaces with cracks or significant damage, a water-based primer might not fill in the gaps effectively. Opt for a thicker, filler primer in these cases to create a smooth and even base.

CONCLUSION

So, that concludes our look at 12 of the best water-based primers according to makeup artists.  With a variety of options to choose from, there’s a perfect primer out there for almost any skin type and makeup need. Whether you’re looking for long-lasting hydration, a radiant finish, or shine control, a water-based primer can provide a smooth, prepped canvas for flawless makeup application.  Consider your skin type, makeup goals, and budget when making your choice, and don’t be afraid to experiment to find the water-based primer that works best for you!

BEST MAKEUP FOR OLDER WOMEN: A STEP BY STEP GUIDE THAT WORKS

Makeup for middle-aged individuals serves as a way to “cheat” one’s real age, aiding women in appearing younger than their actual years. With simple makeup tricks, women can effectively conceal dark spots and freckles. Each age group benefits from a distinct makeup style, requiring the makeup artist to possess good taste and an understanding of the preferences within that age bracket. Continue reading to discover the best makeup for hydrating and improving mature skin, ranging from crease-free liquid foundations to anti-wrinkle lipsticks and dark circle concealers designed to brighten the under-eye area.

OUR TOP PICKS FOR MAKEUP FOR WOMEN OVER 50

SKIN CARE PREP

Celebrity makeup artist Lisa Aharon emphasizes hydration as the key to flawless makeup for women over 50.  ‘The secret is healthy, glowing skin,’ she says.  Before applying makeup, she recommends using a sheet mask or hydrating serum to deeply nourish the skin.  A luxurious cream, oil, or leave-on mask completes the process,  promoting a radiant, youthful complexion.

For brightening the eyes, opt for lightweight brightening creams. It’s important to avoid anything too heavy, as heavy makeup may slide and settle into fine lines. When applying skincare products, you can use your fingers or hands for a gentle touch, ensuring even distribution. Alternatively, using a brush can also achieve effective application. Whether using your hands or a brush, the key is to maintain a light touch to prevent makeup from settling into fine lines.

Masks:

  • Hydrating Sheet Masks: Look for sheet masks containing ingredients like hyaluronic acid, glycerin, and ceramides, which help attract and retain moisture in the skin.
  • Hydrogel Masks: These masks are similar to sheet masks but have a jelly-like consistency that adheres closely to the skin, allowing for deeper hydration.

Serum:

  • Hyaluronic Acid Serums: Hyaluronic acid is a humectant that attracts and retains moisture in the skin, making it a great choice for hydration.
  • Vitamin C Serums: Vitamin C is an antioxidant that helps protect the skin from sun damage and promotes collagen production, which can help improve skin firmness and elasticity.

Cream:

  • Rose Tea Eye Cream: This eye cream provides a light and airy texture, effectively plumping, hydrating, and brightening the skin around the eyes.

PRIMER

Selecting the appropriate primer can significantly diminish the appearance of fine lines and pores while prolonging the longevity of your makeup. It is suggested to gently brush on a thin layer of primer once your skincare products have absorbed. Allow it to settle for a minute before applying foundation.

Laura Mercier Pure Canvas Hydrating Primer: This lightweight, oil-free formula is packed with hydrating ingredients like hyaluronic acid and glycerin to plump and smooth the skin, providing a perfect canvas for makeup application. It also minimizes the appearance of pores and fine lines, leaving a radiant, youthful finish.

Tula Skincare Prime of Your Life Smoothing and Firming Treatment Primer: This primer is a multi-tasker that combines skincare benefits with makeup prep. It contains peptides and antioxidants to help firm and brighten the skin, while blurring imperfections and minimizing the appearance of wrinkles. The creamy formula also hydrates and nourishes the skin, leaving it feeling smooth and supple.

FOUNDATION

Foundation cream designed specifically for older women addresses the unique skincare needs that come with aging. Formulated with a focus on hydration, anti-aging properties, and skin elasticity, these foundations cater to mature skin to provide a radiant and youthful appearance. Many foundations for older women incorporate ingredients like hyaluronic acid and antioxidants to moisturize and protect the skin, helping to reduce the appearance of fine lines and wrinkles. Moreover, these foundations often offer buildable coverage, allowing women to achieve a natural and even complexion while taking into consideration the changing texture and tone of aging skin. 

L’Oréal Paris Age Perfect Radiant Serum Foundation:

Experience the perfect blend of hydration and sun protection with this weightless foundation featuring SPF 50. Achieve a flawless finish with buildable coverage that effortlessly conceals imperfections. Embrace the popularity of this product, hailed as one of the best full-coverage foundations.

Maybelline New York Instant Age Rewind Perfector 4-in-1 Makeup: This multi-tasking product is a foundation, concealer, brightener, and moisturizer all in one. The hydrating formula is also comfortable to wear all day long.

EYES & BROWS

Specialized eye makeup and brow techniques can enhance and accentuate features, creating a refreshed and youthful appearance. Eye shadows with softer, neutral tones can bring out the eyes without emphasizing fine lines, while mascara and eyeliner applied with a subtle touch provide definition without appearing harsh. 

For brows, shaping and filling them with precision can frame the face and lend a more polished look. As the eyebrows may naturally thin with age, using products that mimic the appearance of hair, such as pencils or brow gels, helps achieve a fuller and well-groomed result. 

Victoria Beckham Beauty: The velvety stick shadow, offering eight hours of wear, contains collagen infusion to promote a smooth and firm texture on the eyelids.

Anastasia Beverly Hills: An iconic favorite for achieving natural-looking hair strokes, Anastasia’s ultra-sleek pencil effortlessly glides on, ensuring a smudge-resistant finish.

COLOR & SHIMMER

In the next step of the beauty routine, adding color becomes crucial, providing a significant impact. Particularly for mature skin, cream blush is recommended for its hydrating properties, contributing to a more youthful look. Application involves tapping it onto the apples of the cheeks and blending it out cautiously with fingertips or a brush, avoiding contouring-like placement to prevent an aging effect. The expert advises against using bronzers for contouring, proposing a horizontal application on the forehead, cheeks, and nose bridge, with a light touch along the jawline.

For women over 50, shimmer is discouraged, as it tends to highlight skin issues and aging. Instead, the expert advocates for products with subtle luminosity, which attract light and give the skin a dewy, moist, and, most importantly, youthful appearance.

Jones Road: This versatile balm effortlessly adds color to both lips and cheeks, enriched with hydrating jojoba seed oil to impart a gorgeous, sun-kissed glow to the skin.

Westman Atelier: Infused with collagen and hyaluronic acid-boosting properties, the creamy blush stick not only imparts a natural flush of color to lips and cheeks but also stimulates the production of essential skin components.

FINISHING TOUCH

A touch of powder can provide a flawless finishing touch if applied with discretion. A light dusting through the center of the face can result in a beautiful finish, although it’s advised to use it sparingly and skip it if your skin tends to be dry.

When setting the look, the expert expresses a preference for mist over setting spray, especially when aiming for a fresh and dewy appearance. Opting for a soothing rosewater mist to seal the look provides an extra touch of dewy freshness at the end.

Mally Beauty: Mally Beauty is a cosmetics brand known for its innovative and high-performance beauty products. Renowned for its long-lasting formulations and celebrity makeup artist Mally Roncal’s expertise, the brand offers a diverse range of makeup essentials that cater to various beauty needs and preferences.

Mario Badescu: Mario Badescu is a skincare brand celebrated for its effective and affordable skincare solutions. Founded by a Romanian-born dermatologist, the brand focuses on creating accessible products that address a variety of skin concerns, gaining popularity for its simple yet powerful approach to achieving healthy and radiant skin.

CONCLUSION

From skincare to choosing the right products, it’s all about enhancing natural beauty and feeling confident at every stage of life. Remember, a little goes a long way, and embracing a simple routine can bring out the best in your timeless beauty.