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2024 WINTER MAKEUP TRENDS: FROM FROSTY EYES TO BLURRED LIPS

Now that the holiday festivities have faded, it’s easy to feel a bit lost. But don’t let the cold weather dampen your spirits (or your makeup game)! Winter is the perfect time to unleash your inner artist and experiment with bold, beautiful looks.

As J. Brandon Correa, national makeup artist for YSL Beauté, puts it, “Winter beauty is all about playing with textures and making a statement.” So, let’s dive into the hottest winter makeup trends and discover how to create stunning looks that will brighten even the darkest days.

BOLD LIPS

If your winter wardrobe leans heavily on black and gray (guilty as charged), elevate your look with a pop of color on your lips. “A bold lip is a fantastic way to stand out during the winter, when fashion and weather often feel more subdued,” says Lobell. “Bright lips are perfect for the season, as they create a striking contrast against the pale or dull skin tones many experience in colder months. This contrast can enhance the complexion and bring a fresh, lively energy to your appearance.” Think crimson, deep berry, or vibrant Barbie fuchsia, paired with subtle, minimal makeup. “It’s a bold yet refined look, perfect for making a strong style statement during winter.”

SNOWLIT SHINE

Minimal makeup doesn’t have to be dull; it can dazzle just as much as a full face of blush, contour, and liner. “This trend allows your skin to ‘rest’ from heavy makeup routines,” says Correa. “It’s perfect for this season because it combines a snowy, luminous vibe with a radiant glow.” Inspired by the way sunlight reflects off snow, Correa brings that same shimmering brightness to the face. “Think clean, minimalist skin, translucent sparkles on the eyes, full lashes, and glowing lips.”

Since this look emphasizes glowing skin, Correa suggests using the YSL Touche Éclat All-Over Brightening Concealer Pen to conceal and brighten. Skip the contour and bronzer, focusing instead on your eyes by adding a shimmery topper to the center of the lids. “You can either do a light eye contour or let the shimmer stand on its own,” he says. Complete the look with mascara and a sheer, plumping lip balm like Candy Glaze.

STATEMENT EYELINER

Jillian Dempsey, celebrity makeup artist and founder of Jillian Dempsey, was recently inspired by the UK’s colder weather and bold color palettes. One standout trend she noticed was statement eyeliner. “Eyes are big this winter. Expect eyeliners to make a major statement,” she shares. “The power of this look comes from lining both the upper and lower lids and creating a shape that suits your eyes.” Dempsey favors shades like blackberry, muted black, and deep mahogany for a fresh twist on classic browns and blacks. Think thick wings, waterlining, and exaggerated cat eyes—anything goes. “My Flyk Trick Mascara doubles as a 2-in-1 mascara and liquid liner, perfect for crafting your bold, personalized eyeliner look to match your winter plans,” says Dempsey.

JEWEL TONED EYES

If frosty finishes aren’t your style, opt for rich, vibrant jewel tones instead. Shades like sapphire, emerald, and ruby complement the icy whites and grays of your winter wardrobe beautifully. “I’m seeing a lot of brands pairing their burgundy collections with emerald and midnight blue mascaras and eyeliners,” says Spickard. “It’s a fun and easy way to add some variety to your makeup during these dark, cold months.” He recommends Lancôme’s colored mascaras, especially the emerald green Noir Malachite, for a subtle pop of unexpected color. For the lids, try the Pat McGrath Dark Star Eye Duo, which Spickard describes as “an opulent blue sapphire shimmer.” Add a gloss topper over the shadow to really enhance the sparkle and make the look shine.

DEWY GOLD

Feeling the winter chill? Warm up your look with glowing shades of gold. “Gold tones bring much-needed warmth to the skin, which can often appear dull in winter due to the lack of sunlight,” says Lobell. “The dewy finish of this trend helps counter the dryness that comes with cold weather, giving your skin a hydrated, healthy glow.” Even if you’re not escaping to a tropical paradise, your makeup can make you feel like you are.

“Think warm, golden hues that create a radiant, sun-kissed glow,” Lobell explains. “This look focuses on dewy skin, using gold-toned highlighters and eyeshadows to enhance your natural luminosity. Be the glowing goddess you’re meant to be.” Her recommendations include Neen’s Pretty Shiny Cream Highlighter in Metta for the cheekbones, and Pretty Shady Pressed Pigments in Flash, Fade, and Faint—gold and rose gold shades that shimmer beautifully on the eyes. Complete the look with a brown or nude lip for a perfect finish.

SOFT OMBRÉ LIPS

The ombré lip look has been making waves on TikTok this season, and Carolina Gonzalez, celebrity makeup artist and Armani Beauty Collective member, is a fan of a soft, diffused version that’s easy to achieve with a bit of practice. “Start with the deepest color in the inner part of the lip, then blend it out toward the edges,” she explains. “I love this look because it’s dreamy and gives the lips a full appearance.”

Gonzalez suggests beginning with Armani Beauty’s Lip Power Long-Lasting Matte Lipstick in shade 407. “Pucker your lips and apply the lipstick generously to the center of both the top and bottom lips using the bullet-tip. Then, use a small brush to blend the outer edges slightly beyond the lip line.” For extra drama, add Armani Beauty’s Luminous Silk Glow Blush in shade 61—a raspberry pink—to the outer lips up to the lip line with a full crease brush. “Avoid touching the inner part where the color is dense,” Gonzalez advises. “This silk powder blush adds a velvet-like finish and makes the lips appear fuller and fluffier.”

PINK FROST

If you embraced the TikTok “I’m cold” blush trend last year, you’ll love this 2024 update. “This trend takes the ‘cold girl’ look to the next level by adding black to define shape and structure,” explains Correa. Start by prepping your skin with foundation, concealer, and contour. Next, apply YSL’s Nu Lip and Cheek Balmy Tint in NuChills to your cheeks for a translucent, balmy finish. Dab any leftover product on the tip of your nose for that frostbitten “just came in from the cold” effect.

For your eyes, Correa suggests using YSL’s Couture Mini Clutch palette in Babylone Roses. “Blend the midtone shade to contour your eye shape, apply the midtone shimmer on the lid, and add depth with the deepest shade along the upper and lower lash lines,” he advises. “Finish with a touch of the topper shade from the top left in the inner corners for an icy pop.” Complete the look with mascara and liner, and finish with a combination of the Balmy Tint and Candy Glaze Lip Gloss Stick in Sweet Pink.

MOOD MAKEUP

Donni Davy, co-founder of Half Magic and head makeup artist for Euphoria, uses makeup to create her own winter mood despite living in California’s year-round sun. “A dark lip instantly transforms me into a sort of witchier version of myself, and adding sparkle to my eyes brings a joyful balance to the look,” she says. “It’s fun to embrace a darker, more introspective vibe during the winter.”

Her “joyfully moody” look features dewy skin, glittery eyes with plenty of mascara, and a vampy dark lip. To achieve this, Davy recommends using Half-Magic’s Glitterpill Eye Paint + Liner in Holy Goldie or Microcosm for the “perfect winter sparkles.” Apply these on bare lids for a snowy effect, then layer on the Eyelectric Extreme Lengthening Mascara to highlight the sparkle. For the lips, Davy favors the Mouth Cloud Soft Matte Lip Cream in Edward’s Fantasy, enhancing the shade with Sculptitude 2-in-1 Longwear Lip Liner in Sugar Plum B*itch.

LADY IN RED

Whether it’s in your wardrobe, accessories, or makeup bag, red remains the top accent color for 2024, especially leading up to Valentine’s Day. Swap out your usual lip gloss for a bold, vibrant red lipstick. “Now is the perfect time to opt for a kissable red,” says celebrity makeup artist Kasey Spickard. He highlights Maybelline SuperStay Vinyl in Red Hot as a standout choice, known for its high shine and warm tone. “It has a vibrant hue and stays put once it dries, giving you long-lasting shine,” he explains. Another favorite of Spickard’s is the Sephora Collection Cream Lip Stain in Chili Pepper, a matte red-orange that provides all-day wear.

FROSTY FACE

For makeup inspiration this season, look outside your window and get creative with textures and colors reminiscent of frosty winter mornings. “It’s cold and frosty outside, so embracing themes like snow, ice, and sparkles is perfect,” says Jeanine Lobell, celebrity makeup artist and founder of Neen. “This trend is all about capturing the cool, crisp tones of winter, with icy colors like silvers, pale blues, and frosty pinks.”

The Frosty Face look centers around highlighter, with Lobell recommending her Neen Pretty Shiny Cream Highlighter in the aptly named Frosty shade. For cheeks, aim for a “post-blizzard glow” reminiscent of the TikTok “I’m cold” trend—Lobell favors her Get it All Done Cream Cheek & Lip for this effect. “A vibrant pink will give you that ‘caught in a storm’ look,” she says. Add a frosty touch to your eyes with the Side Eye Liner in Minty and finish with Neen’s Glisten Up Lip Gloss in Bye, a shimmering pink, for a perfect winter finish.

THE 12 BEST BAGS FOR MOM

With the right luggage, you can conquer the world! And it is true for every woman. Whether you are a working mom or a stay-at-home parent, the style of bag you carry might influence your body language.

If you are a new mother, you must be overwhelmed by having to keep all of your child’s critical belongings in one bag. However, if you are not a first-time mother, you must be familiar with the challenge of finding the appropriate bag to hold everything.

When we say everything, we mean diapers, bottles, toys, changing sheets, spare clothes, shoes, milk, and snacks, to name a few. Yes! All of these goods should fit into the ideal mom bag while remaining organized.

To save you time, here’s a list of the finest bags for moms.

Realer Handbags With Faux Leather

If you don’t want leather but like the style, check out the Realer faux leather line. This is one of the finest brown leather shoulder bags. The top zipper ensures that no one can take anything from your purse without your permission, and the outside zipper pocket allows you to store your phone and keys for convenient access. This bag can be carried as a shoulder purse or with a crossbody strap for a longer bag look. In any case, we can’t get over the 11 different hues this mom purse comes in, much alone the price. Let’s just say you might want to buy a few to complement each of your outfits. 

Fjallraven Mini Backpacks

Gen Z may be raving about Fjallraven backpacks on Tiktok, but savvy moms have been recommending the tiny size long before the app’s introduction. It’s the perfect size for vertically storing diapers, and you can easily store four, a pack of wipes, a snack, a bottle, plus your phone, keys, wallet, and gloss without straining to close it up. This backpack is dirt and water-resistant, and it weighs less than 1/2 pound, making it ideal for mothers. It is available in many colors and sizes. 

Riley Crossbody

To get things started, I’d like to highlight the Riley Crossbody, which has been a best-seller season after season. At a reasonable price, you can obtain a crossbody, wristlet, and clutch in one. This is one of my favorite Jen & Co handbags of all time. It comes in every hue of the rainbow, and more! In addition to a large selection of plain colors, the Riley bag is available in a variety of prints, including animal and plaid prints. The Riley Crossbody features two primary compartments to keep your belongings organized. The center section has cardholders, so you don’t need to carry a wallet with this bag. I consider the Riley Crossbody my go-to purse because it has never let me down.

Vintage Chanel Camera Bag

The Camera Chanel Handbag features a larger inside capacity and depth than other renowned Chanel handbags, making it an ideal accessory for the modern woman. Plus, it’s the ideal Chanel Crossbody for everyday usage!

The Chanel Camera Bag, with its full-zip closure and crossbody strap, provides maximum comfort and protection for your belongings. Despite its brief presence in Chanel’s classic range, the camera case is one of the brand’s rarest bags. However, the camera bag shape and design are regarded as classic silhouettes in the handbag industry. As a result, collectors seek out this timeless Chanel purse, adding to the charm of the Chanel Camera purse. Your mom would love these vintage Chanel bags in 1990.

Kate Spade Shoulder Bags

Congratulations, Mom! You survived toilet training! You’re also starting to tote less on each outing, so you deserve to treat yourself to a lovely small bag that’s both compact and full of organizational possibilities. This Kate Spade bag is barely seven and a half inches wide, plenty to contain your phone, keys, and tissues, but its three compartments and six card slots are where it shines. Sometimes less is more, especially when everything is in its place. Plus, it has adjustable straps, which can be modified depending on people’s size and shape. 

S-Zone Vintage Leather Purse 

For any mom who misses the classic shoulder bag/clutch, the S-Zone Vintage Leather handbag is the perfect replacement. The short strap keeps it tight to your shoulder, and the timeless black, tan, and wine colors make it simple to transition from day to night from work to after-school events. This shoulder bag is compact and traditional, allowing you to easily fit your umbrella, makeup bag, cell phone, and wallet. No more big, bulky purses! You can even squeeze a few snacks in this one without revealing that you’re carrying a “mom purse.”

Louis Vuitton Neverfull Tote

The Louis Vuitton Neverfull is a timeless designer bag that will work for any occasion. This bag is versatile and may be used as a diaper bag, gym bag, or work tote.

The bag is available in three sizes (PM, MM, and GM), guaranteeing that there is enough capacity to accommodate everything you could need for a day out with the kids. The durable leather makes it excellent for everyday use and is simple to clean.

In addition, the bag includes a hanging zipped pocket to keep your phone, keys, or wallet safe among all of the kids’ belongings!

Goyard St Louis Tote

If you want to be more understated, consider purchasing the Goyard St. Louis tote. This bag is quite comparable to the classic LV Neverfull in terms of style and utility, but the monogram print isn’t as well-known as Louis Vuitton’s; it’s commonly stated that only persons engaged in high fashion will recognize a Goyard bag.

The leather top handles make it easy and comfortable to carry, even when loaded with infant supplies. The bag’s removable pouch ensures that your most crucial stuff does not end up at the bottom of your bag.

Coach Baby Bag

The Coach Baby Bag is one of the greatest and most cheap designer bags for moms, and it comes with everything you need for the ultimate baby bag, including a changing pad!

Multifunctional compartments on the interior and outside let you neatly organize all of your belongings. The polished pebbled leather gives the bag a sleek appearance, and the detachable shoulder strap and stroller strap allow you to use it in a variety of ways to fit your lifestyle. 

Wise Owl Crossbody Handbag

Who likes pockets? We do! This leather Wise Owl crossbody handbag is approximately the size of a 10-inch tablet and can hold sunscreen, vehicle keys, makeup, a wallet, a charger, and a cell phone. It is available in 16 colors and three leather treatments: washed vintage (vegetable-tanned leather), multi-wax (provides an irregular broken look), and Nappa (traditional leather style with natural pigments). It is convenient to carry it around without fear of losing it, especially when traveling. 

Gucci GG Plus Diaper Bag

This stunning Gucci GG plus diaper bag features the signature GG supreme design in beige and ebony.

The flap clasp provides easy and quick access to all of your belongings, while the side pockets let you easily grab your most important items. The bag also has a padded changing mat, an adjustable shoulder strap, and a stroller strap, ensuring that this beautiful purse remains utilitarian. The bag is portable, easy to move around, and can carry as many things as you want, from makeup products to a charger! It is completely convenient for middle-aged women who love to carry things around. 

Prada Re-Nylon Medium Backpack

If a hands-free backpack is more your style, the Prada Re-Nylon Backpack could be the ideal mom bag for you. This backpack is ideal for heavy use thanks to its nylon construction and calf leather trim. The adjustable shoulder straps and backpack design make it comfortable for everyone, even when full to the brim.

The drawstring clasp makes the bag easy to reach, and the interior includes zip and slip compartments. This backpack is ideal if your children are older but you still want to appear stylish while carrying everything they need.

Conclusion

The best purses for moms provide the ideal balance of usefulness and style. These bags are tailored to the specific demands of busy mothers, with plenty of storage, intelligent organization features, and long-lasting materials. Whether for regular outings or trip excursions, these bags offer ease and versatility while allowing mothers to show their fashion sense. Investing in a high-quality bag for moms is an investment in both functionality and style, allowing mothers to handle their daily tasks with ease and confidence.