20 BEST 40TH-BIRTHDAY GIFTS TO RING IN THE NEXT DECADE
Turning 40 is a milestone worth celebrating in style, and the perfect gift can make it even more special. The best 40th-birthday gifts reflect the recipient’s personality and interests, ensuring they feel truly appreciated on their big day. Whether you’re shopping for a best friend, a hard-to-please family member, or a partner who seems to have everything, we’ve got something to impress them.
For a hassle-free option, a curated gift set is always a winner—especially if it includes indulgent beauty finds. Prefer a more personal touch? Create a themed gift box tailored to their interests, whether it’s a spa-inspired self-care kit, travel must-haves, or cozy home essentials. Personalized gifts, like a custom book or monogrammed accessories, show thoughtfulness and effort, making them extra meaningful. If you’re looking to go big—perhaps with a group gift or a luxurious splurge—an upscale item will leave a lasting impression.
Our golden rule for gifting? Choose something they wouldn’t typically buy for themselves but would be absolutely thrilled to receive. From thoughtful presents for women to fun finds for men and sentimental treasures for loved ones, our gift guide takes the guesswork out of shopping. Just don’t forget to top it off with a heartfelt, handwritten card they’ll cherish forever.
INSTANATURAL VITAMIN C TONER – $12.55 (AMAZON), $20.00
Give her skincare routine a refresh with this brightening toner. Infused with witch hazel, lavender, and botanical extracts, it helps cleanse and hydrate while combating signs of aging. One reviewer raved, “My skin looks hydrated and smoother instantly—so glad I tried this product!”
MOROCCANOIL SHOWER GEL CLEANSER – $20.00 (AMAZON, SEPHORA, MOROCCANOIL)
Treat her to a little luxury in the shower with this ultra-hydrating body wash. Former Shop TODAY editor Ellen Abraham describes it as “an affordable luxury that smells amazing and leaves your skin silky smooth.” Ideal for those with sensitive skin, this cleanser is a must-have.
AOA STUDIO PAW PAW COLLECTION GIFT SET – $25.55 (MISS A), $31.60
For the homebody who loves a little pampering, this set is a beauty lover’s dream. It includes cozy slippers, a highlighter set, a handheld mirror, and more for the ultimate self-care experience.
ANASTASIA BEVERLY HILLS MINI SPICE EYESHADOW PALETTE – $29.00 (ANASTASIA BEVERLY HILLS, ULTA, SEPHORA)
A makeup essential for everyday looks or glamorous nights out. Featuring warm and shimmery tones, this palette is a favorite among beauty lovers. Ellen Abraham says, “This timeless eyeshadow palette has everything you need for both natural and bold styles.”
DEARFOAMS EZ FEET SCUFF SLIPPER – $37.99 (WALMART)
After a long day, her feet will thank her for these ultra-cozy slippers. Made with 100% Australian sheepskin lining and plush cushioning, they provide ultimate comfort and warmth.
THE COMFY ORIGINAL OVERSIZED MICROFIBER & SHERPA WEARABLE BLANKET – $41.99 (AMAZON), $49.99 (QVC), $54.99
For someone who’s always cold, this wearable blanket is a game-changer. It’s oversized, ultra-soft, and perfect for lounging around the house—or even staying cozy outdoors.
BALA BANGLES – $55.00 (AMAZON, TARGET)
These stylish, adjustable weights add extra resistance to workouts, whether worn on wrists or ankles. A favorite among fitness enthusiasts, Bala Bangles are perfect for elevating her cardio sessions.
A timeless jewelry piece, these tarnish-free gold hoops are a perfect addition to her accessory collection. Simple yet stylish, they’ll complement any outfit effortlessly.
ARTIS FINI COSMETIC BRUSH – $65.00 (HSN)
If she’s looking to upgrade her makeup tools, this premium blending brush is a must-have. Shop TODAY editor Rebecca Brown says, “I’d heard so much about Artis brushes—I tried it, and it’s hands down the best blending tool I own.”
SWEEJAR STORE PORCELAIN TEA SET – BRITISH ROYAL SERIES – $69.99 (AMAZON), $75.99
For lovers of historical dramas and elegant tea parties, this stunning tea set includes a teapot, teacups, saucers, a sugar bowl, a cream pitcher, and a stainless-steel strainer. Perfect for an afternoon of relaxation and conversation.
A coffee lover’s dream! This compact yet powerful espresso machine makes barista-quality coffee at home. Senior Partnership Editor Francesca Cocchi Zabloudil says, “There’s truly no better way to start my day.”
This antioxidant-rich peel helps brighten and even skin tone, making it a skincare essential. “I use this peel weekly, and it has transformed my skin,” says Ellen Abraham.
VERA BRADLEY WEEKENDER TRAVEL BAG – $101.25 (VERA BRADLEY), $135.00
Spacious, stylish, and durable, this quilted weekender bag is perfect for quick getaways. Made of nylon, it’s lightweight yet sturdy—ideal for frequent travelers.
AERANGIS DISCOVERY JOURNEY GIFT SET – $110.00 (AERANGIS, ETSY)
If one candle isn’t enough, this set offers three signature scents, a wick trimmer, and a scent story card for a luxurious aromatherapy experience.
NEW YORK TIMES CUSTOM BIRTHDAY BOOK – $125.00 (UNCOMMON GOODS)
A thoughtful keepsake, this book compiles The New York Times front pages from every year since her birth—perfect for history buffs and nostalgic moments.
For the woman who needs better sleep, this all-in-one device combines a sound machine, sunrise alarm, smart light, and meditation app to create the ultimate nighttime routine.
LILYSILK TRIMMED SILK WOMEN’S LONG-SLEEVE PAJAMA SET – $185.00 (LILYSILK)
Made from 100% grade 22 Momme Charmeuse silk, this ultra-luxurious pajama set is perfect for beauty sleep in style.
OSTRICHPILLOW GO NECK PILLOW – $69.00 (OSTRICHPILLOW, AMAZON)
Ideal for frequent travelers, this memory foam neck pillow offers 360-degree support for restful sleep—even on the most turbulent flights.
PERSONALIZED BOURBON BARREL FLIGHT WITH GLASSES – $85.00 (UNCOMMON GOODS)
For whiskey lovers and entertainers, this handcrafted bourbon barrel flight comes with four tasting glasses—perfect for a refined home bar setup.
EMBER TEMPERATURE CONTROL SMART MUG² – $121.99 (AMAZON), $127.99 (TARGET), $149.95 (QVC)
No more cold coffee! This smart mug keeps drinks at the perfect temperature for hours. One happy customer shared, “It truly keeps my beverage at the same set temperature long enough for me to enjoy every last drop at my own pace!”
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25 BEST GIFTS FOR NEW MOMS
The birth of a baby is a special time that brings happiness and excitement, but it also requires a lot of adjustments. New moms are like superheroes starting a wonderful, but often tired, journey. To show your love and support, a well-chosen gift can make their experience easier and more enjoyable. However, with so many options available, it can be overwhelming to pick the right present. Don’t worry! This list has 25 great gift ideas for new moms, suited to different needs and budgets.
BEST GIFTS FOR NEW MOMS
NURSING ENTERTAINMENT
When it comes to gifts for moms-to-be, nursing entertainment options can be a thoughtful and practical choice. New moms often spend long hours breastfeeding their babies, and having something to keep them entertained during those moments can make a big difference. Consider giving a subscription to audiobooks, podcasts, or streaming services so that they can enjoy their favorite shows or listen to engaging stories while caring for their little one. These gifts not only provide entertainment but also help moms relax and make nursing sessions more enjoyable.
ESARORA ICE ROLLER
The Esarora Ice Roller is a fantastic choice for new moms. This handy device offers a refreshing and soothing experience, especially during those hectic early days of motherhood. The ice roller can help reduce puffiness, soothe tired eyes, and relieve headaches, providing much-needed relief for sleep-deprived moms. Its compact size and ease of use make it convenient for quick self-care sessions whenever they need a little pick-me-up. The Esarora Ice Roller is a budget-friendly gift for women under $25 that can make a significant impact on a new mom’s well-being and self-care routine.
A HEALING BALM
Among the top gifts for women in 2022, the Weleda Skin Food Original Ultra-Rich Cream stands out as a perfect choice for new parents. With the constant need for handwashing due to diaper changes, spit-up, and the delicate immune systems of newborns, parenthood brings a whole new level of importance to maintaining supple skin. This intensively moisturizing cream has long been a favorite of Wirecutter staff and is considered a classic in the beauty world. It combines powerful moisturizers like lanolin, beeswax, sweet almond, and sunflower seed oils to prevent water loss, along with soothing botanicals such as chamomile, viola tricolor, and calendula.
LOULOU LOLLIPOP NEW YORK CITY DELUXE MUSLIN SWADDLE BLANKET
A classic receiving blanket, like the incredibly soft muslin one from Loulou Lollipop, is a versatile gift that can serve multiple purposes for new moms. Aside from being an excellent swaddle for the baby, it can also be used as a nursing shawl, a cover for the car seat, and a burp cloth. With its New York-themed design, it adds a touch of style and charm to any baby ensemble. This multipurpose blanket is not only practical but also a lovely and thoughtful gift for new moms.
LOW-EFFORT DINNER
Low-effort is also on the list of best gifts for new mothers. Adjusting to life with a newborn can be overwhelming, leaving little time and energy to prepare meals. That’s why gifting a meal delivery service or a selection of pre-made frozen meals can be a thoughtful and practical choice. With these options, new mothers can enjoy delicious and nutritious dinners without the hassle of cooking. It gives them the convenience and comfort they need during this busy time, allowing them to focus on taking care of their little ones.
MOBILE PHOTO PRINTER
A mobile photo printer can be a great gift for new moms. It’s a simple device that allows them to print photos directly from their smartphones. With this handy gadget, new moms can easily capture and print precious moments with their little ones. Whether it’s a cute smile or a milestone achievement, they can instantly have physical copies of these special memories. The mobile photo printer is portable and easy to use, making it convenient for on-the-go printing.
A ONE-HANDED WATER BOTTLE
An essential item for new moms on the go is a one-handed water bottle. This cleverly designed water bottle allows them to stay hydrated with ease, even while juggling the demands of taking care of their little one. With its innovative design, moms can open and close the bottle using just one hand, leaving their other hand free for holding the baby, pushing a stroller, or attending to other tasks. The spill-proof feature ensures that they can take a sip whenever they need it, without worrying about leaks or messes.
BABY FOOTPRINT KIT & HANDPRINT KIT
This delightful kit is a perfect gift for new moms who want to capture and cherish those precious early memories. The setting clay allows them to create a beautiful keepsake of their baby’s tiny hands and feet, preserving them in a unique and sentimental way. With the included alphabet stamps, they can personalize the frame by adding their child’s name and birth date, making it a truly special memento that they can treasure for years to come.
TINY GOLD HOOPS
When babies begin to grab things, wearing large jewelry becomes impractical. That’s where Automic Gold’s Mini Seamless Huggie Hoops come to the rescue. These timeless and ungraspable earrings are made in New York from 14-karat yellow, white, or rose gold, which is upcycled from old electronics and jewelry. The hoops feature an invisible lock that clasps securely, requiring just a fingertip to locate the open edge for opening and closing them. Their seamless construction ensures comfort, making them suitable for wearing even during sleep, which is especially convenient for new moms who catch some much-needed rest whenever they can.
BABY’S FRIEND
If you ask any experienced parent, they’ll emphasize one important item: Sophie the giraffe. This adorable teether in the shape of a giraffe is renowned for providing comfort to babies, and it’s crafted from 100 percent natural rubber. It’s a universal favorite among babies, including both of my own daughters. There’s something about its design that makes it ideal for tiny hands and mouths. We never left home without it, as it quickly became an essential companion for our little ones.
SOOTHING NURSING PILLOWS
Soothing nursing pillows are a wonderful gift for new moms. These pillows provide comfort and support during breastfeeding sessions, making the experience more relaxed and enjoyable. They are specially designed to help moms find a comfortable position while feeding their baby, reducing strain on their back, neck, and arms. The softness and cushioning of the pillows provide a cozy nest for the baby, promoting a secure and close bond between mom and child. With soothing nursing pillows, new moms can have a more comfortable and nurturing breastfeeding experience, making it a thoughtful and practical gift choice.
A BOX OF SURPRISE
This special box is filled with a variety of surprises and treats to bring joy and pampering to the new mom. It may include self-care items like bath bombs, scented candles, face masks, or relaxing teas. It could also contain small gifts for the baby, such as cute onesies or soft toys. The element of surprise adds an extra layer of excitement and anticipation for the new mom, making it a truly memorable and heartwarming gift. This box of surprises is a wonderful way to show love and support to the new mom during this important and transformative time in her life.
SILICONE BREAST PUMP
This type of breast pump is made from soft and flexible silicone material, which makes it comfortable to use. It works by creating a gentle suction that helps draw out breast milk. Silicone breast pumps are compact, portable, and easy to clean, making them convenient for on-the-go use. They are especially handy for collecting milk during breastfeeding sessions or when experiencing let-down on the opposite breast. With a silicone breast pump, new moms can easily and discreetly collect breast milk, providing them with an efficient and convenient option for breastfeeding and milk storage.
BABY’S BACKPACK
If you’re seeking a practical and unexpected gift for a new mom, consider a fantastic hiking backpack that can be used for outdoor adventures or even everyday outings. This hiking baby carrier boasts padded shoulder straps and a spacious hip belt, ensuring the utmost comfort. It features convenient pockets in the hip belt for easy access to phones and wallets, as well as ample storage space for all the essential items in a diaper bag. The little one will relish the elevated and secure padded seat, the removable napping pillow, the optional sunshade, and the opportunity to view the wonders of the great outdoors. This hiking backpack is a thoughtful and versatile gift that will prove invaluable throughout the coming year.
BABY BOUNCER
These versatile and entertaining items provide a safe and comfortable place for babies to play and relax. The gentle bouncing motion can soothe and entertain little ones, giving moms a much-needed break. Some baby bouncers come with additional features like music, vibrations, and toys to stimulate the baby’s senses. They are portable and easy to move around the house, allowing moms to keep an eye on their little one while attending to other tasks.
SELF-WATERING POTS
With a self-watering pot, new moms don’t have to worry about constantly monitoring and watering their plants. The built-in reservoir system ensures that the plants receive the right amount of water without the risk of overwatering or underwatering. This feature is especially beneficial for moms who may have limited time or experience in plant care. Self-watering pots not only bring beauty and greenery to the home but also offer a convenient and low-maintenance solution for nurturing plants.
SKINCARE GIFT
She’s probably stocked up on everything the baby needs, but it’s important to consider her own well-being too. This clean skin care set is a thoughtful gift that includes three essential items (nipple balm, body cream, and face wash) specially curated for new moms. These products are fragrance-free, paraben-free, and phthalate-free, ensuring gentle and safe care for her skin during this special time.
A PERSONALIZED NECKLACE
If you’re looking for a timeless piece to last long after the days of swaddles and sleep regressions, we suggest the 14k Gold Asymmetrical Initial Necklace from Los Angeles–based jeweler Zoe Lev. Each necklace is forged from recycled yellow, white, or rose gold. It’s likely to become the kind of piece she never takes off. The sideways initial in a sans serif font has a modern appeal that’s classic enough to fit a range of styles. Zoe Lev also offers repairs and alterations—such as adding another initial down the road—for a nominal fee.
MIRACLE BABY MIRACLE BLANKET
If you’re seeking a reliable and tried-and-true swaddle option, Laura Izumikawa, a blogger, author, and mom of two, highly recommends the Miracle Blanket. This traditional-style swaddle has proven to be foolproof in her experience. According to Laura, swaddling her girls in this specific wrap brought them increased contentment and longer sleep durations.
RECORD SPECIAL MOMENTS
The early years fly by in no time! Capture all the wonderful moments with this charming baby book. The Memory Book is a 48-page keepsake designed thoughtfully for busy parents. It features simple prompts to record key milestones and provides convenient spaces to attach photos, making it effortless to document and cherish those precious memories.
SWEET READS
Attempting to encapsulate the multifaceted journey of motherhood in a single sentence, paragraph, or book is an immense task. However, Grace Farris, a doctor, mother, and author, bravely takes on this challenge in her illustrated manual, Mom Milestones. Born from her popular Instagram account, this book showcases heartwarming and insightful sketches that delve into her own humbling experiences of parenthood. From the early stages of being a Newborn Mom to navigating the world of Elementary School Mom, Farris traces the evolution of a mother with poignant reflections like “Notes I Would Send Myself” and “Tricks That Don’t Work.” Particularly for new moms, this affirming read serves as a literary road map, offering guidance through the challenging yet immensely rewarding path that lies ahead.
GIFT CARD
Takeout-delivery gift cards are always great for new parents, but there’s something to be said for having a stash of wholesome, ready-to-go frozen meals on hand when they’re feeling peckish. Ipsa, which several Strategist staffers and I swear by, allows folks to order high-end, actually delicious dishes like lasagne ai funghi and green-chicken enchilada bake à la carte.
TOTE
It’s important not to underestimate the amount of items a new mom needs to carry around. This lovely bag will become her trusted companion during errand runs, trips to the park, doctor’s appointments, and beyond. Additionally, it comes in a versatile black color that helps conceal any spills or messes that may occur along the way. With this bag, new moms can stay organized and stylish while effortlessly managing all their essential belongings.
BAD-HAIR DAYS, BEGONE
Hair claws are having a renaissance, and no demographic is better suited to embracing the trend than newly anointed moms. The Emi Jay Big Effing Clip is mom and senior editor Catherine Kast’s favorite clip for a few reasons: It’s huge, sturdy, and crack resistant, and it comes in a ton of fun shades and finishes. And it’s versatile enough for every stage of new-momhood, from the stage where the new mom doesn’t wash her hair to the stage where the little one pulls out her hair to the stage where she finally ventures out on her first, much-needed date night.
ORGANIC MIXED FRUIT
This thoughtful and nutritious gift provides a variety of delicious fruits that are grown without the use of synthetic pesticides or fertilizers, ensuring a healthier option for both the mom and her family. Organic mixed fruit gifts often include a selection of seasonal fruits, such as apples, oranges, berries, and tropical fruits, providing a vibrant and flavorful assortment. These fruits are not only packed with vitamins and minerals but also offer natural sweetness and refreshing flavors. Offering an organic mixed fruit gift to a new mom is a delightful way to promote her well-being and provide a nourishing treat during this special time.
CONCLUSION
The 25 best gifts for new moms encompass a wide range of thoughtful and practical options that cater to their needs and celebrate this transformative journey. From luxurious self-care items to functional baby gear, these gifts aim to support and uplift new moms during this extraordinary chapter of their lives. With the best gifts for new moms, we can show our appreciation and help them navigate the joys and challenges of motherhood with love, care, and a touch of indulgence.