BEST MAKEUP FOR OLDER WOMEN: A STEP BY STEP GUIDE THAT WORKS

Makeup for middle-aged individuals serves as a way to “cheat” one’s real age, aiding women in appearing younger than their actual years. With simple makeup tricks, women can effectively conceal dark spots and freckles. Each age group benefits from a distinct makeup style, requiring the makeup artist to possess good taste and an understanding of the preferences within that age bracket. Continue reading to discover the best makeup for hydrating and improving mature skin, ranging from crease-free liquid foundations to anti-wrinkle lipsticks and dark circle concealers designed to brighten the under-eye area.

OUR TOP PICKS FOR MAKEUP FOR WOMEN OVER 50

SKIN CARE PREP

Celebrity makeup artist Lisa Aharon emphasizes hydration as the key to flawless makeup for women over 50.  ‘The secret is healthy, glowing skin,’ she says.  Before applying makeup, she recommends using a sheet mask or hydrating serum to deeply nourish the skin.  A luxurious cream, oil, or leave-on mask completes the process,  promoting a radiant, youthful complexion.

For brightening the eyes, opt for lightweight brightening creams. It’s important to avoid anything too heavy, as heavy makeup may slide and settle into fine lines. When applying skincare products, you can use your fingers or hands for a gentle touch, ensuring even distribution. Alternatively, using a brush can also achieve effective application. Whether using your hands or a brush, the key is to maintain a light touch to prevent makeup from settling into fine lines.

Masks:

  • Hydrating Sheet Masks: Look for sheet masks containing ingredients like hyaluronic acid, glycerin, and ceramides, which help attract and retain moisture in the skin.
  • Hydrogel Masks: These masks are similar to sheet masks but have a jelly-like consistency that adheres closely to the skin, allowing for deeper hydration.

Serum:

  • Hyaluronic Acid Serums: Hyaluronic acid is a humectant that attracts and retains moisture in the skin, making it a great choice for hydration.
  • Vitamin C Serums: Vitamin C is an antioxidant that helps protect the skin from sun damage and promotes collagen production, which can help improve skin firmness and elasticity.

Cream:

  • Rose Tea Eye Cream: This eye cream provides a light and airy texture, effectively plumping, hydrating, and brightening the skin around the eyes.

PRIMER

Selecting the appropriate primer can significantly diminish the appearance of fine lines and pores while prolonging the longevity of your makeup. It is suggested to gently brush on a thin layer of primer once your skincare products have absorbed. Allow it to settle for a minute before applying foundation.

Laura Mercier Pure Canvas Hydrating Primer: This lightweight, oil-free formula is packed with hydrating ingredients like hyaluronic acid and glycerin to plump and smooth the skin, providing a perfect canvas for makeup application. It also minimizes the appearance of pores and fine lines, leaving a radiant, youthful finish.

Tula Skincare Prime of Your Life Smoothing and Firming Treatment Primer: This primer is a multi-tasker that combines skincare benefits with makeup prep. It contains peptides and antioxidants to help firm and brighten the skin, while blurring imperfections and minimizing the appearance of wrinkles. The creamy formula also hydrates and nourishes the skin, leaving it feeling smooth and supple.

FOUNDATION

Foundation cream designed specifically for older women addresses the unique skincare needs that come with aging. Formulated with a focus on hydration, anti-aging properties, and skin elasticity, these foundations cater to mature skin to provide a radiant and youthful appearance. Many foundations for older women incorporate ingredients like hyaluronic acid and antioxidants to moisturize and protect the skin, helping to reduce the appearance of fine lines and wrinkles. Moreover, these foundations often offer buildable coverage, allowing women to achieve a natural and even complexion while taking into consideration the changing texture and tone of aging skin. 

L’Oréal Paris Age Perfect Radiant Serum Foundation:

Experience the perfect blend of hydration and sun protection with this weightless foundation featuring SPF 50. Achieve a flawless finish with buildable coverage that effortlessly conceals imperfections. Embrace the popularity of this product, hailed as one of the best full-coverage foundations.

Maybelline New York Instant Age Rewind Perfector 4-in-1 Makeup: This multi-tasking product is a foundation, concealer, brightener, and moisturizer all in one. The hydrating formula is also comfortable to wear all day long.

EYES & BROWS

Specialized eye makeup and brow techniques can enhance and accentuate features, creating a refreshed and youthful appearance. Eye shadows with softer, neutral tones can bring out the eyes without emphasizing fine lines, while mascara and eyeliner applied with a subtle touch provide definition without appearing harsh. 

For brows, shaping and filling them with precision can frame the face and lend a more polished look. As the eyebrows may naturally thin with age, using products that mimic the appearance of hair, such as pencils or brow gels, helps achieve a fuller and well-groomed result. 

Victoria Beckham Beauty: The velvety stick shadow, offering eight hours of wear, contains collagen infusion to promote a smooth and firm texture on the eyelids.

Anastasia Beverly Hills: An iconic favorite for achieving natural-looking hair strokes, Anastasia’s ultra-sleek pencil effortlessly glides on, ensuring a smudge-resistant finish.

COLOR & SHIMMER

In the next step of the beauty routine, adding color becomes crucial, providing a significant impact. Particularly for mature skin, cream blush is recommended for its hydrating properties, contributing to a more youthful look. Application involves tapping it onto the apples of the cheeks and blending it out cautiously with fingertips or a brush, avoiding contouring-like placement to prevent an aging effect. The expert advises against using bronzers for contouring, proposing a horizontal application on the forehead, cheeks, and nose bridge, with a light touch along the jawline.

For women over 50, shimmer is discouraged, as it tends to highlight skin issues and aging. Instead, the expert advocates for products with subtle luminosity, which attract light and give the skin a dewy, moist, and, most importantly, youthful appearance.

Jones Road: This versatile balm effortlessly adds color to both lips and cheeks, enriched with hydrating jojoba seed oil to impart a gorgeous, sun-kissed glow to the skin.

Westman Atelier: Infused with collagen and hyaluronic acid-boosting properties, the creamy blush stick not only imparts a natural flush of color to lips and cheeks but also stimulates the production of essential skin components.

FINISHING TOUCH

A touch of powder can provide a flawless finishing touch if applied with discretion. A light dusting through the center of the face can result in a beautiful finish, although it’s advised to use it sparingly and skip it if your skin tends to be dry.

When setting the look, the expert expresses a preference for mist over setting spray, especially when aiming for a fresh and dewy appearance. Opting for a soothing rosewater mist to seal the look provides an extra touch of dewy freshness at the end.

Mally Beauty: Mally Beauty is a cosmetics brand known for its innovative and high-performance beauty products. Renowned for its long-lasting formulations and celebrity makeup artist Mally Roncal’s expertise, the brand offers a diverse range of makeup essentials that cater to various beauty needs and preferences.

Mario Badescu: Mario Badescu is a skincare brand celebrated for its effective and affordable skincare solutions. Founded by a Romanian-born dermatologist, the brand focuses on creating accessible products that address a variety of skin concerns, gaining popularity for its simple yet powerful approach to achieving healthy and radiant skin.

CONCLUSION

From skincare to choosing the right products, it’s all about enhancing natural beauty and feeling confident at every stage of life. Remember, a little goes a long way, and embracing a simple routine can bring out the best in your timeless beauty.

Catching up with 9 Best Fall Makeup Trends of 2023

We are approaching a new season, thus we need to know what the upcoming autumn beauty trends are. Getting a head start and thinking about our upcoming makeup era(s) is never too early. If you are curious, we have compiled the top 8 fall makeup trends of 2023 for you.

Smokey Neutrals with a Pop of Color

This fall, the traditional smokey eye has a fresh new look. The style combines unexpected splashes of color with dark, matte neutrals like charcoal and dark brown. The conventional smoky eye is being given a compelling dimension by the use of jewel-toned hues like emerald, green, sapphire, and amethyst. The end effect is a look that is sensual and fun, enabling a smooth transition from day to night.

Lakmé Absolute Spotlight Eye Shadow Palette – Smokin Glam

His adaptable palette includes a variety of neutral, black, and brown tones that are necessary for creating those classic smokey eye makeup looks. Rich browns, powerful blacks, and neutral tones are all included in this palette and combine seamlessly for a perfect appearance. With the rich and long-lasting color payoff provided by the highly pigmented hues, you can create eye makeup that is both daring and alluring. 

Lamora Nudes Exposed Eyeshadow Palette

The stunning Lamora palette has 16 modern, pigment-rich eyeshadow colors that are wonderfully flexible and long-lasting. Its silky application provides it a flawless finish, and depending on the effect you want, you can use it dry or wet.  The simple-to-apply eyeshadow is housed in a compact, elegant box with a magnetic cover so you can take it with you wherever you go.

Dewy Skin

Fortunately, we do not have to leave our dewy skin throughout the summer. Keep your skin hydrated and nourished to keep your bold beauty looking extra-refined this fall. You may add a lit-from-within makeup appearance by putting highlighter on the high points of the face, as well as on the brow bones, the inner corners of the eyes, and even your décolleté if your skin is extremely dry.

E.l.f. Cosmetics Stay All Night Micro-Fine Setting Mist

Even though it makes you feel classy, setting spray is not necessarily a luxury beauty item. As an illustration, consider this e.l.f. product, which is inexpensive, highly effective, and feels incredibly light on the skin. We liked that the micro-fine mist did not feel moist or seem greasy and that it left a healthy-looking dewy finish in its wake. However, this setting spray is not water-proof.

L’Oréal Paris Age Perfect Radiant Serum Foundation with SPF 50

L’Oréal Paris’ Age Perfect Radiant Serum Foundation with SPF 50 is just as effective as its more expensive competitors despite carrying a drugstore price tag. With vitamin B3 and glycerin for all-day hydration and a blurring, never-cakey finish, the lightweight, fragrance-free solution is available in 30 shades.

Pastel Eyeshadow

We usually equate light, sugary tones with the summer, but there is something about wearing them throughout the fall that feels exciting and somewhat taboo, like having pancakes for dinner, if you know what I mean. Additionally, pastel lids and liners are brilliant for bringing some freshness to the season’s heavier textiles and darker color scheme.

Huda’s Rose Quartz Eyeshadow

There are 18 hues in this palette, and they have a wide range of finishes. Eight velvet mattes, three high-shine metallics, three soft-shine metallics, three shimmering colors (inspired by quartz, according to Huda), and one pearly glass hybrid called “crushed stone” are all included. Shine brightly, for you are a gem.

NOMAD X Tokyo Harajuku Palette

Sincere to goodness, mineral oil might irritate eyes that are already sensitive. Knowing this, NOMAD developed a completely vegan and cruelty-free pastel eyeshadow palette without it. Ten highly saturated pastels are included, with five glittering toppers for some added excitement. Camellia Japonica Oil also aids in smoothing.

Barbie Pink Blush 

Although hot pink blush will be in style right now, you can customize it to suit your skin tone and desired level of intensity. For major makeup lovers, putting a lot of bright blush on your cheekbones and temples will give you the drama you want. Mix a drop of your foundation with your liquid blush to give it the appearance of an enhanced version of your complexion for the most natural-looking flush.

Pat McGrath’s Skin Fetish: Divine Blush in Love Struck

Pat McGrath’s Skin Fetish: Divine Blush in “Lovestruck” improves buildable coverage and offers anything from a subtle flush of pink to a blazing flush with each dazzling swipe of color. Additionally, with a demi-matte, satin finish that no one can ignore, this coveted compact completes your look with an ultra-fine, featherweight formula.  

Too Faced’s Cloud Crush Blush in “Candy Clouds”

The Candy Clouds shade of Too Faced’s Cloud Crush Blush satisfies your skin’s sweet craving by giving your cheeks the perfect amount of flush, keeping you coming back for more. The vegan formula is adorable and colorful, and it can be blended and built up to suit even the most delicate skin. Additionally, it has a tropical aroma that conjures up Venice Beach. Although some consumers might not like the scent of this blush, it is still well worth buying.

Spider Lashes

The most innovative mascaras now available are made to give your lashes more volume than ever. Thicker, bolder, and even spidery lashes are in rather than natural-effect formulations that extend lashes naturally. You are doing it well if you err on the side of clumpy.

Too Faced Better Than Sex Mascara

This mascara lived up to the anticipation, thus it did not just happen to become an icon. It makes good on its claim to provide rich black volume while extending, curling, and separating the lashes. The clump-free volume can be built up effortlessly, and the hourglass-shaped brush makes it easier to get parted lashes. It’s so simple to take off, and it adds thickness without making them look overdone. The formula is quite wet, so it can be a little bit messy.

Maybelline New York Sky High Mascara

The Sky High Mascara from Maybelline is a bit of an overachiever. It has a thin, flexible brush with a tapered tip that makes application quick, simple, and mess-free. It uses microscopic bamboo fibers to give teeny-small lashes a ton of length and volume. There are some complaints regarding this mascara’s dry formula, but most people do not seem to have any problems with it.

Latte Makeup

Warm brown eye colors are characteristic of this international aesthetic, which will slant stronger for the fall as darker tones take center stage. This summer’s makeup trend was huge, and fortunately, it will carry over into the fall, adding additional espresso and chocolate tones to the mix.

Charlotte Tilbury Eyes To Mesmerise

This is why Charlotte Tilbury refers to it as her “ultimate foolproof product,” and the shadow is a key component of her “One-Minute No-Mirror Makeup” look. The water-infused product cools down tired eyes while drenching them in a hypnotic color that is simple to apply, blend, and smudge. The simple, glide-on solution is enriched with Vitamin E to safeguard and moisturize your eyes and will not drag on the sensitive eye area. Although it is not the longest-lasting option available, how can you refuse such a stunning finish.

Kosas Wet Lip Oil Plumping Treatment Gloss

A multipurpose lip treatment and gloss that gives lips a smooth, pleasant feel and a glossy, vinyl appearance. Each color can be worn both during the day and at night. It can be used alone or as a base for various lip balms and lipsticks.

Tomato Makeup

We will not lie to you; keeping up with all of the current viral aesthetics is practically a full-time job. The most recent “it” fashion cycle finds us changing up our looks on a regular basis, from espresso to cottagecore. newest to appear on our screens? The “tomato girl aesthetic” on TikTok is as delicious as it sounds.

Fenty Beauty Cheeks Out Freestyle Cream Blush in “Daiquiri Dip”

Cheeks Out Freestyle Cream Blush gives your skin an instant fresh flush that gives the impression that you have been having enough to drink, sun, and rest. You now have blush as you have always imagined it: Simple to use, hard to overdo, and available in a range of colors created to give every skin a young glow.

Glossier Solar Paint

A light, undetectable gel crème created to mimic the lit-from-within glow you experience after spending the day in the sun. Each shade, which has multi-colored pearls and pigments, depicts how the sun warms all different skin tones.

Igari Makeup

One of the most popular makeup trends right now in both the East and the West is the “drunk blush.” It is simple to achieve by just extending your flush from cheek to cheek over your nose bridge, and it looks good on the majority of facial shapes and skin tones. But did you know that before it became well-known in late 2018, it was first known as Igari in Japan as a nod to renowned Japanese makeup artist Igari Shinobu?

WANDER BEAUTY Nude Illusion Liquid Foundation

Choose a medium-coverage foundation that truly enhances the appearance of your skin if you are going to wear it. This one contains hyaluronic acid, which aids in the moisture retention of your skin and gives it the lush, dewy appearance that is so crucial to Igari makeup.

THEBALM COSMETICS Will Powder Blush

For a long-lasting flushed effect, apply this mid-pink, skin-brightening blush alone or over your preferred cream blush. But just because something is powder does not indicate that it will dry on its own. This recipe has an incredibly smooth, blendable feel thanks to a trio of plant-based oils.

Bratty Lips

Matte lips and suede finishes in crimsons and merlot are inherently associated with autumn and winter, but we love to see the trend reversed. Keep one aspect (the color) the same while altering up the finish for something glossier, fresher, and more unexpected to achieve the bratty lip trend (high gloss, which creates the illusion of a fuller pout). 

REVLON ColorStay Lip Liner

This is one of several excellent lip liners you can get at the drugstore. To ensure that it remains in place for up to eight hours, it makes use of the SoftFlex technology. The pointed tip has an integrated sharpener and is excellent for precise lining. It is unfortunate that it is not cruelty-free or vegan.

Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream

It is not surprising that this pigmented, non-shimmery variant has been just as popular as the original Fenty Beauty Gloss Bomb in the lip gloss category. Although all of the hues in the minimum range may be built up for pretty solid coverage, some of them are more pigmented than others.

Even though it may be difficult, it is time to put away your shorts and flip-flops and brush up on your makeup techniques with the latest styles that will make you eagerly anticipate September. It is vital to maintain a decent appearance at all times, and with a little assistance from us, becoming one of the “It” girls is not impossible.