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GUIDE TO JAPANESE SUBSTYLES

This is a list of various substyles within fashion, along with their definitions. Keep in mind that styles often overlap and mix, so don’t worry too much about labeling your outfit under one specific substyle. In the end, it’s all still girly kei!

Core Styles

CASUAL GIRLY

As the name implies, this substyle is casual girly kei. The clothing is often oversized and made from comfortable materials, promoting a relaxed vibe. Hairstyles, makeup, and accessories tend to be simple, with braids and twintails commonly seen. This versatile substyle can range from modest to flashy, depending on how you choose to coordinate your outfit.

SWEET GIRLY

The most popular substyle is known for its playful, over-the-top details like lace, ribbons, and plenty of cute prints. Pastel shades dominate, though darker colors can also be found. Decorative elements are more extravagant compared to other styles, and hair accessories like headbands and ribbons woven into ornate hairstyles are common. Accessories and even main pieces often feature bijou detailing, adding a touch of sparkle. When it comes to footwear, platforms are the most popular choice, though tea party shoes and Mary Janes are also frequently seen. During winter, ankle boots become a stylish and practical option.

FRENCH GIRLY

French girly is a substyle that embodies the romanticized image of a young French woman, similar to the popular “French model aesthetic” seen on TikTok. Outfits typically feature lower platforms and a monochromatic palette of black, white, and gray, often mixed with creams and off-whites. Key elements include hairbands, pearl and gold accents, curled hair, berets, tweed, and ruffled sleeves. Many wearers incorporate high-end European fashion designers into their looks through accessories or cosmetics. While French text is common on accessories, it’s rarely found on clothing.

NATURAL GIRLY

At first glance, natural girly may resemble mori fashion, sharing a vintage-inspired aesthetic. It features a soft silhouette with longer skirts and delicate embroidery. Earth tones are popular, along with square-toed shoes, loafers, canvas bags, and minimal or no-makeup looks. Thrifting is a common practice among natural girly wearers, who often prefer pieces made from all-natural fabrics.

OTONA GIRLY

This substyle caters to those looking for a more mature look. Outfits typically feature longer skirts and a toned-down aesthetic with fewer details. While not always the case, colors tend to be muted, creating a more understated appearance compared to other styles. Solid colors, simple floral patterns, and polka dots are common, along with designer handbags and high heels. Newcomers may find it challenging to distinguish otona from general feminine fashion, as the style emphasizes subtle cute details, even in its simplicity!

RETRO GIRLY

This substyle draws inspiration from retro fashions, making you look as though you’ve stepped right out of the past! It often includes outfits resembling old-fashioned school uniforms, with browns, creams, and lots of plaid being key elements. Folded socks, tights, Mary Janes, and hats are also common accessories. Despite the vintage feel, the clothes in this style aren’t actually vintage but are designed to have a retro aesthetic. It’s all about capturing the charm of old-school fashion while keeping it fresh and modern!

DARK GIRLY

Despite its name, this substyle isn’t just girly kei in dark colors—it has a distinctly edgy vibe. Unlike sweet girly, which focuses on cuteness, dark girly embraces a bolder, more rebellious atmosphere. Key elements include heavy makeup, bondage-inspired accessories, and dramatic platform shoes. Religious iconography, like crosses, hexagrams, and rosaries, is commonly featured. Lace socks and fishnet stockings are popular in this style, with ripped fishnets being a common touch to add to the edgy aesthetic. This substyle blends a sense of mystery with a tough, fashion-forward attitude.

Related Styles

HIMEKAJI

Contrary to what some in the West may believe, himekaji is not solely a gyaru substyle! This fashion is defined by floral prints and abundant lace. While short skirts were prevalent during the gyaru boom, longer garments are now popular and can also be styled for girly kei. Pearl details and accessories are just as common as bijou elements, with an emphasis on keeping accessories elegant and cute.

MENHERA

If you’re not familiar with the menhera subculture, it’s a good idea to start with articles by Menheratic. The style often features vent art prints, with a variety of clothing options, including girly pieces. Outfits typically consist of an oversized top worn as a dress, minimal accessories, platform shoes, simple hairstyles, and byojaku makeup. However, it’s important to remember that menhera primarily focuses on mental health awareness, and the true essence of a coord lies in the meaning assigned to it by the wearer!

JERSEY MAID

Since around 2020, Japanese alternative fashion enthusiasts have embraced (often kawaii-fied) tracksuits and a general gopnik attitude, which has influenced various styles, including girly kei. Although the term suggests a maid-like appearance, it applies to all sorts of frilly tracksuit-inspired outfits, regardless of whether they feature an apron. It’s worth noting that searching for “tracksuit” won’t yield the desired results; they’re referred to as “jersey” in this context. This trend is closely tied to the mizuiro aesthetic, popularized by Tenshi Zyoshi.

CHINA KEI

This style has been around for some time but is often unfamiliar by name. China kei is a kawaii-inspired take on traditional Chinese clothing, including tangzhuang, qipao, and hanfu. Accessories like bun covers, hair sticks, and Chinese knots are common. While Japanese brands may occasionally release similar items, it’s much more prevalent among Chinese indie brands on platforms like Taobao.

OtherJAPANESE TRADITIONAL

JAPANESE TRADITIONAL

Many reinterpretations of traditional Japanese clothing exist across various styles, and girly kei is no exception. This aesthetic includes numerous kimono and yukata designs, as well as girly kei brand releases that incorporate iconic collars and sleeves while maintaining the fashion’s essence. Wearers often pair these outfits with girly kei accessories, intricate hair ribbons, and decorative nails to complete the look. Some may even choose non-traditional platform shoes instead of tabi and geta!

GIRLY-INSPIRED COSTUMES

Given the fashion’s popularity, it’s no surprise that there are costumes inspired by the girly kei style. Themes like jiangshi, nurses, maids, and nuns often receive a girly kei twist, especially in Halloween specials of Larme magazine. Essentially, if you can imagine it, you can make it girly! While not always shown, it’s also common to see idol costumes infused with girly elements.

conclusion

While this may not be an exhaustive list, I hope you found it informative! If there’s a specific substyle you feel is missing and deserves attention, don’t hesitate to reach out to me in my inbox!

OLD MONEY AESTHETIC FOR MEN – COMPREHENSIVE GUIDE

In an era dominated by fast fashion and fleeting trends, the old money aesthetic offers a refreshing departure. Rooted in tradition and sophistication, this style exudes a sense of timeless elegance and understated luxury. It’s a look that transcends fleeting fashion cycles, appealing to those who appreciate quality, craftsmanship, and a refined sense of style.

This comprehensive guide will delve into the key elements of the old money aesthetic for men. Whether you’re looking to elevate your wardrobe or simply appreciate the beauty of classic style, this guide will offer valuable inspiration.

WHAT IS THE OLD MONEY AESTHETIC?

The “old money” aesthetic, also known as quiet luxury, draws inspiration from the understated, sophisticated style of those who have inherited their wealth rather than earned it. It emphasizes preppy, monochromatic looks and discreetly luxurious clothing, focusing on high-quality, logo-free designer pieces, expert tailoring, and classic American prep.

This fashion trend is defined by timeless, enduring pieces that prioritize quality over fleeting trends. It’s a nod to the refined elegance associated with historic family dynasties like the Kennedys, Gettys, and Vanderbilts.

In recent years, the old money aesthetic and quiet luxury have gained popularity among Gen Z and Millennials, who are drawn to its nostalgic appeal and commitment to classic, chic pieces that stand the test of time.

Style icons such as Jackie Kennedy Onassis, Paul Newman, and Princess Diana, as well as fictional characters like Blair Waldorf and Chuck Bass, have helped popularize this trend.

OLD MONEY AESTHETIC IN HOLLYWOOD

A quintessential Hollywood character who embodies the old money aesthetic is Dickie Greenleaf, portrayed by the handsome Jude Law in the 1999 film The Talented Mr. Ripley. Dickie epitomizes quiet luxury as a charming, eccentric multi-millionaire who inherited his wealth. He leads a carefree lifestyle in Italy, favoring rebellion over the constraints of Manhattan, where he enjoys anonymity and the freedom to indulge in his desires without scrutiny. In Italy, he feels no pressure to marry or pursue a traditional career; instead, he spends his days enjoying his allowance, frequenting jazz clubs, and escaping the expectations of his wealthy parents.

Another notable character that represents the old money aesthetic is Jay Gatsby, famously played by Leonardo DiCaprio. Gatsby is an incredibly wealthy young man residing in a grand Gothic mansion in West Egg. Renowned for his extravagant lifestyle and lavish Saturday night parties, he remains an enigma—no one knows his origins, his profession, or how he acquired his fortune. Wearing a neatly tailored tuxedo can certainly evoke the impression of an old money mob boss, exuding the refined elegance that comes with inherited wealth.

HOW TO ACHIEVE THE OLD MONEY AESTHETIC FOR MEN

Recently, the phrases “stealth wealth” and “quiet luxury” have come to define the old money aesthetic, which centers on understated elegance and refined sophistication. While the clothing may seem simple or unexciting at first glance, it is typically of exceptional quality. If you aspire to embody the old money aesthetic as a man, here are some styling tips to help you achieve that distinguished look.

MEDIUM-LENGTH HAIRSTYLE IN A CLEAN-CUT MANNER

The “old money aesthetic” for men’s hairstyles often features long to medium-length cuts. Classic, clean-cut styles, such as the undercut, side part, slicked back, wet mop, and messy curtain, serve as the foundation of this look. A prime example is Dickie Greenleaf, a character from The Talented Mr. Ripley, who sports a stylish blend of a messy curtain and side-part hairstyle.

Jay Gatsby’s slick back hairstyle perfectly embodies the old money aesthetic, characterized by sophistication and timeless elegance.This hairstyle, often paired with tailored suits and classic accessories, highlights Gatsby’s pursuit of refinement and his enigmatic persona. If you’re looking to achieve a similar look, consider using a strong styling gel or pomade for a sleek finish, and opt for well-fitted clothing that complements the sophisticated vibe.

MUTED AND SOFT COLORS (MEDITERRANEAN STYLE)

Before diving into the specific styles, it’s important to establish some prerequisites for achieving the old money aesthetic. When it comes to color, focus on muted, soft tones like white, cream, and baby blue.

The men’s old money aesthetic incorporates elements of cottagecore and soft boy fashion, but with a more refined emphasis on masculinity and elegance. Steer clear of bright, bold colors that lean toward the progressive. Instead, envision a time when wealthy billionaires spent their days on yachts rather than in underground clubs or racing expensive sports cars.

ALL-WHITE TENNIS OUTFIT

To effortlessly embody the old money aesthetic, consider sporting an all-white, tennis-inspired outfit. Brands like Lacoste and Rolex can provide great inspiration. An all-white ensemble not only exudes a “summer in the Hamptons” vibe but is also incredibly versatile, fitting seamlessly into various aesthetics, including preppy styles.

LOOSE-FITTING LINEN BUTTON-DOWN SHIRTS

When the weather is warm, a loose linen shirt is one of the best options to achieve the old money aesthetic. Opt for neutral colors like white, cream, or baby blue.

A loose-fitting linen shirt, reminiscent of Dickie Greenleaf’s style, sends a clear message: you prefer spending time on a yacht rather than toiling away in a 9-to-5 office cubicle.

CASHMERE SWEATER OR CARDIGAN

As the weather turns colder, layering becomes essential. Consider incorporating cashmere sweaters or cardigans into your wardrobe. Cashmere is often seen as a symbol of luxury among woolen fabrics due to its richness and softness.

This luxurious wool comes from a specific breed of goats native to regions like India, and it has gained a devoted following for its exceptional quality. If you haven’t experienced cashmere yet, it’s definitely worth trying!

WEAR A CARDIGAN OR SWEATER OVER THE SHOULDERS

There’s an undeniable charm in wearing a cardigan or sweater draped over your shoulders that perfectly embodies the “old money aesthetic,” especially when paired with a sophisticated set of sunglasses.

This style not only adds an element of warmth but also enhances your overall look. However, thickness matters—avoid bulky, heavy knit sweaters that can overwhelm the outfit.

Opt for cashmere, as it adds a refined tone and texture to a vintage button-down shirt or polo underneath. Just ensure that the sweater is in a slightly different color from the shirt for a well-coordinated appearance.

POLO SHIRTS AND CHINOS

A polo shirt is a great way to achieve a polished look without appearing overly effortful, especially when styled with a French tuck or tucked in completely. This adds a touch of European flair to your outfit. When paired with tapered chino pants, you’ll perfectly embody the old money aesthetic. A polo is a timeless piece and a wardrobe staple that every man should own.

BLACK OR BROWN LOAFERS

When it comes to footwear, a stylish pair of loafers is the perfect finishing touch for your old money aesthetic outfit. They exude class, especially when paired with straight-fit chino pants. While you can certainly add a pop of personality with brightly colored or patterned socks, loafers are typically worn without socks—or with no-show socks for a clean look.

CLEAN MINIMALISTIC WHITE SNEAKERS

While high-end designer sneakers may be pricey, they tend to clash with the old money aesthetic, leaning more toward a starboy vibe.

Instead, opt for clean, minimalistic white sneakers. The neutral color exudes class and sophistication. Consider styles like Adidas Stan Smith or Alexander McQueen for a refined touch.

CONCLUSION

Remember, the old money aesthetic is about more than just appearances. It’s about embodying a certain ethos: respect for tradition, appreciation for craftsmanship, and a commitment to understated elegance. By embracing this aesthetic, you’re not just following a trend; you’re investing in a timeless style that will serve you well for years to come.