BEST MAKEUP FOR OLDER WOMEN: A STEP BY STEP GUIDE THAT WORKS

Makeup for middle-aged individuals serves as a way to “cheat” one’s real age, aiding women in appearing younger than their actual years. With simple makeup tricks, women can effectively conceal dark spots and freckles. Each age group benefits from a distinct makeup style, requiring the makeup artist to possess good taste and an understanding of the preferences within that age bracket. Continue reading to discover the best makeup for hydrating and improving mature skin, ranging from crease-free liquid foundations to anti-wrinkle lipsticks and dark circle concealers designed to brighten the under-eye area.

OUR TOP PICKS FOR MAKEUP FOR WOMEN OVER 50

SKIN CARE PREP

Celebrity makeup artist Lisa Aharon emphasizes hydration as the key to flawless makeup for women over 50.  ‘The secret is healthy, glowing skin,’ she says.  Before applying makeup, she recommends using a sheet mask or hydrating serum to deeply nourish the skin.  A luxurious cream, oil, or leave-on mask completes the process,  promoting a radiant, youthful complexion.

For brightening the eyes, opt for lightweight brightening creams. It’s important to avoid anything too heavy, as heavy makeup may slide and settle into fine lines. When applying skincare products, you can use your fingers or hands for a gentle touch, ensuring even distribution. Alternatively, using a brush can also achieve effective application. Whether using your hands or a brush, the key is to maintain a light touch to prevent makeup from settling into fine lines.

Masks:

  • Hydrating Sheet Masks: Look for sheet masks containing ingredients like hyaluronic acid, glycerin, and ceramides, which help attract and retain moisture in the skin.
  • Hydrogel Masks: These masks are similar to sheet masks but have a jelly-like consistency that adheres closely to the skin, allowing for deeper hydration.

Serum:

  • Hyaluronic Acid Serums: Hyaluronic acid is a humectant that attracts and retains moisture in the skin, making it a great choice for hydration.
  • Vitamin C Serums: Vitamin C is an antioxidant that helps protect the skin from sun damage and promotes collagen production, which can help improve skin firmness and elasticity.

Cream:

  • Rose Tea Eye Cream: This eye cream provides a light and airy texture, effectively plumping, hydrating, and brightening the skin around the eyes.

PRIMER

Selecting the appropriate primer can significantly diminish the appearance of fine lines and pores while prolonging the longevity of your makeup. It is suggested to gently brush on a thin layer of primer once your skincare products have absorbed. Allow it to settle for a minute before applying foundation.

Laura Mercier Pure Canvas Hydrating Primer: This lightweight, oil-free formula is packed with hydrating ingredients like hyaluronic acid and glycerin to plump and smooth the skin, providing a perfect canvas for makeup application. It also minimizes the appearance of pores and fine lines, leaving a radiant, youthful finish.

Tula Skincare Prime of Your Life Smoothing and Firming Treatment Primer: This primer is a multi-tasker that combines skincare benefits with makeup prep. It contains peptides and antioxidants to help firm and brighten the skin, while blurring imperfections and minimizing the appearance of wrinkles. The creamy formula also hydrates and nourishes the skin, leaving it feeling smooth and supple.

FOUNDATION

Foundation cream designed specifically for older women addresses the unique skincare needs that come with aging. Formulated with a focus on hydration, anti-aging properties, and skin elasticity, these foundations cater to mature skin to provide a radiant and youthful appearance. Many foundations for older women incorporate ingredients like hyaluronic acid and antioxidants to moisturize and protect the skin, helping to reduce the appearance of fine lines and wrinkles. Moreover, these foundations often offer buildable coverage, allowing women to achieve a natural and even complexion while taking into consideration the changing texture and tone of aging skin. 

L’OrĂ©al Paris Age Perfect Radiant Serum Foundation:

Experience the perfect blend of hydration and sun protection with this weightless foundation featuring SPF 50. Achieve a flawless finish with buildable coverage that effortlessly conceals imperfections. Embrace the popularity of this product, hailed as one of the best full-coverage foundations.

Maybelline New York Instant Age Rewind Perfector 4-in-1 Makeup: This multi-tasking product is a foundation, concealer, brightener, and moisturizer all in one. The hydrating formula is also comfortable to wear all day long.

EYES & BROWS

Specialized eye makeup and brow techniques can enhance and accentuate features, creating a refreshed and youthful appearance. Eye shadows with softer, neutral tones can bring out the eyes without emphasizing fine lines, while mascara and eyeliner applied with a subtle touch provide definition without appearing harsh. 

For brows, shaping and filling them with precision can frame the face and lend a more polished look. As the eyebrows may naturally thin with age, using products that mimic the appearance of hair, such as pencils or brow gels, helps achieve a fuller and well-groomed result. 

Victoria Beckham Beauty: The velvety stick shadow, offering eight hours of wear, contains collagen infusion to promote a smooth and firm texture on the eyelids.

Anastasia Beverly Hills: An iconic favorite for achieving natural-looking hair strokes, Anastasia’s ultra-sleek pencil effortlessly glides on, ensuring a smudge-resistant finish.

COLOR & SHIMMER

In the next step of the beauty routine, adding color becomes crucial, providing a significant impact. Particularly for mature skin, cream blush is recommended for its hydrating properties, contributing to a more youthful look. Application involves tapping it onto the apples of the cheeks and blending it out cautiously with fingertips or a brush, avoiding contouring-like placement to prevent an aging effect. The expert advises against using bronzers for contouring, proposing a horizontal application on the forehead, cheeks, and nose bridge, with a light touch along the jawline.

For women over 50, shimmer is discouraged, as it tends to highlight skin issues and aging. Instead, the expert advocates for products with subtle luminosity, which attract light and give the skin a dewy, moist, and, most importantly, youthful appearance.

Jones Road: This versatile balm effortlessly adds color to both lips and cheeks, enriched with hydrating jojoba seed oil to impart a gorgeous, sun-kissed glow to the skin.

Westman Atelier: Infused with collagen and hyaluronic acid-boosting properties, the creamy blush stick not only imparts a natural flush of color to lips and cheeks but also stimulates the production of essential skin components.

FINISHING TOUCH

A touch of powder can provide a flawless finishing touch if applied with discretion. A light dusting through the center of the face can result in a beautiful finish, although it’s advised to use it sparingly and skip it if your skin tends to be dry.

When setting the look, the expert expresses a preference for mist over setting spray, especially when aiming for a fresh and dewy appearance. Opting for a soothing rosewater mist to seal the look provides an extra touch of dewy freshness at the end.

Mally Beauty: Mally Beauty is a cosmetics brand known for its innovative and high-performance beauty products. Renowned for its long-lasting formulations and celebrity makeup artist Mally Roncal’s expertise, the brand offers a diverse range of makeup essentials that cater to various beauty needs and preferences.

Mario Badescu: Mario Badescu is a skincare brand celebrated for its effective and affordable skincare solutions. Founded by a Romanian-born dermatologist, the brand focuses on creating accessible products that address a variety of skin concerns, gaining popularity for its simple yet powerful approach to achieving healthy and radiant skin.

CONCLUSION

From skincare to choosing the right products, it’s all about enhancing natural beauty and feeling confident at every stage of life. Remember, a little goes a long way, and embracing a simple routine can bring out the best in your timeless beauty.

BROWS ON FLEEK: BEFORE AND AFTER EYEBROW LAMINATION

Eyebrow lamination is a revolutionary technique that has taken the beauty industry by storm. It involves a semi-permanent treatment that reshapes and tames unruly brows, providing them with a smooth, polished appearance. If you’re tired of spending hours each morning with eyebrow pencils, eyebrow lamination might be the solution for you. Your eyebrows can appear thicker, fuller, and perfectly groomed, with a natural-looking curve that lasts for weeks. In this fascinating exploration, we delve into the transformative power of before-and-after eyebrow lamination.

WHAT IS BROW LAMINATION?

Imagine it as a perm for your eyebrows! Brow lamination is a process that uses special solutions to relax and reshape your brow hairs. This allows them to be brushed upward and held in position. The result is a fuller, lifted look, and it can even help control unruly or downward-growing hairs.

Think of brow lamination as a lash lift, but for your brows. Instead of using perming and setting solutions to create a curled effect, the solutions are applied to make your brow hairs stand upward, giving them a bushy and fluffy appearance.

WHAT ARE THE BENEFITS OF BROW LAMINATION?

The biggest advantage of laminated brows is undoubtedly the way they look. According to Sarah Maxwell, a brow and lash expert from Los Angeles, when done correctly, laminated brows have a more aesthetically pleasing shape. They appear fuller and more lifted. During the lamination process, you can also adjust the shape of your brows slightly, like raising the arch or lowering the tail, to achieve your desired look.

Unlike other brow treatments such as microblading, brow lamination is non-invasive and temporary. This makes it an excellent choice for those who are hesitant to commit to permanent brow services.

Not only do laminated brows look great, but they are also easier to manage. Maxwell explains that the hairs, especially if they were unruly before, become more manageable in their smooth shape. They appear as though they have been expertly brushed up and set in place, with the hairs lying in a vertical direction.

One of the key selling points of brow lamination is its longevity. The results can last up to eight weeks, which means you won’t have to spend time every morning brushing and setting your brows with gel. This allows for a lower maintenance daily routine.

HOW DO I PREPARE FOR A BROW LAMINATION?

Before we delve into what you can expect during your appointment, it’s crucial to be prepared. To avoid any unwanted skin reactions, it’s recommended to refrain from using retinol, alpha hydroxy acids (AHAs), or other exfoliating skincare products for at least 48 hours before your appointment. These substances can potentially react with the chemical lamination solution. Additionally, it’s best to avoid tweezing, threading, or waxing your brows prior to the appointment as advised by brow technicians.

If you have ultra-sensitive skin or have experienced reactions to hair dye in the past, it’s a good idea to request a patch test before your appointment. While not always necessary for lamination, it can help identify any potential allergies before the solution is applied to your eyebrows.

Inform your brow technician if you have any skin conditions such as psoriasis or eczema, if you have had sensitivities to specific chemicals in the past, if you have any eye conditions, or if you currently have sunburn. Based on these factors, your technician will assess whether it is safe for you to proceed with the treatment. This consideration is essential for your well-being and safety.

WHAT IS THE BROW LAMINATION PROCESS LIKE? 

CONSULTATION AND BROW MAPPING

You’ll discuss your desired brow shape and goals with the technician. They’ll assess your brows and recommend a suitable shape based on your facial features. Brow mapping involves lightly drawing the desired shape on your skin for precise placement.

CLEANSING AND BRUSHING

The technician thoroughly cleanses your brows to remove makeup and oils. They may gently brush your brows to reveal their natural direction and texture.

PERMING SOLUTION

A lifting cream, similar to a perm solution, is applied to your brows. This breaks down the hair’s bonds, allowing them to be reshaped. The technician covers your brows with plastic wrap to trap the heat and aid penetration.

NEUTRALIZATION

After a specific time, the perming solution is removed and neutralized with another solution. This sets the new shape of the brows in place.

BRUSHING AND STYLING

The technician brushes your brows again, directing them upwards and into the desired shape. They may trim any stray hairs to refine the shape.

SETTING SOLUTION

A setting solution is applied to lock the hairs in their new position. This ensures the shape holds for several weeks.

TINTING (OPTIONAL)

Some technicians offer brow tinting as an additional step to enhance the color and definition of your brows. This is optional and depends on your preference.

AFTERCARE INSTRUCTIONS

The technician will provide you with aftercare instructions to ensure optimal results and maintain the shape. This may involve avoiding water and makeup for a specific period and brushing your brows daily.

HOW LONG DOES BROW LAMINATION LAST?

The duration of your laminated brows depends on the natural hair cycle of your eyebrows. Similar to eyelashes, brow hairs go through a renewal process where old hairs shed and new ones grow in.

Typically, the growth cycle for most individuals is around 30 days. As a result, the effects of brow lamination can last anywhere from three to eight weeks.

For example, if you had your brows laminated in early November, you may find that the shape remains intact without much maintenance throughout December. However, by mid to late January, you might notice that a touch of clear brow gel is needed to keep them in place.

Interestingly, some individuals discover that they actually prefer the appearance of their brows a month or two after the initial lamination. This is a personal preference and may vary from person to person.

It’s important to keep in mind that individual experiences with brow lamination can differ based on factors such as hair growth rate and personal styling preferences. Regular touch-ups or maintenance appointments may be necessary to sustain the desired shape and look of your laminated brows.

EYEBROW LAMINATION BEFORE AND AFTER

BEFORE AND AFTER EYEBROW LAMINATION TREATMENT

Sparse eyebrow brow lamination delivers truly remarkable before and after results. Prior to the treatment, your brows may be unruly and lacking shape and definition. However, once you undergo eyebrow lamination, you’ll experience a visible transformation. Your brows will become fuller, thicker, and impeccably groomed. Through the lamination process, the brow hairs are relaxed and reshaped, allowing them to be brushed and set in place. This results in a sleek and polished look, complete with a natural-looking arch that can last for weeks. The before and after images of sparse eyebrow brow lamination demonstrate the incredible difference it can make, elevating your overall appearance and instilling a newfound confidence.

ARE THERE ANY RISKS TO GETTING A BROW LAMINATION?

While brow lamination is generally considered safe, like any beauty treatment, there are potential risks to be aware of. It’s important to understand that everyone’s skin and hair react differently, so what works for one person may not work for another. Some potential risks of brow lamination include skin irritation or allergic reactions to the lamination solution. This is why it’s recommended to avoid certain skincare products and undergo a patch test if you have sensitive skin or a history of allergic reactions. 

Additionally, if the lamination process is not performed correctly or by an inexperienced technician, there is a risk of over-processing or damaging the brow hairs. It’s crucial to choose a reputable professional who has expertise in brow lamination to minimize these risks. By discussing any concerns or allergies with your technician beforehand and ensuring a skilled practitioner performs the treatment, you can mitigate the potential risks associated with brow lamination.

FAQ

1. Is lamination good for your eyebrows?

Not necessarily. Brow lamination offers numerous benefits however there are potential risks associated with the treatment.

2. Who should not get brow lamination?

If you have skin sensitivities, allergies to cosmetic products, or any open wounds or infections near your brows, it is recommended to delay the brow lamination treatment.

3. Is eyebrow lamination painful?

No. The treatment isn’t painful.

CONCLUSION

Eyebrow lamination can work wonders in transforming your brows from ordinary to extraordinary. The before and after results are truly remarkable. Before the treatment, you may have unruly or sparse brows, lacking shape and definition. However, after undergoing eyebrow lamination, you’ll witness a visible transformation. Your brows will appear fuller, thicker, and perfectly groomed. The lamination process relaxes and reshapes the brow hairs, allowing them to be brushed and set in place, resulting in a sleek, polished look with a natural-looking arch. Whether you want to tame unruly brows or achieve a more defined shape, eyebrow lamination is a game-changer that enhances your overall appearance and boosts your confidence.