16 BEST BRANDS SIMILAR TO & OTHER STORIES

A few months ago, I discovered & Other Stories and quickly became obsessed with their romantic silhouettes, luxurious fabrics, and refined details. However, as someone who loves browsing new arrivals, I soon wanted more variety.

So, I started exploring similar brands that offer a comparable aesthetic with fresh styles to browse. After hours of online shopping, I found some fantastic alternatives that any & Other Stories fan would love. 

The best part? These brands deliver stylish options without the high price tag of luxury labels like Dior or Chanel, making them a more affordable yet fashionable choice.

FRANK AND OAK

Frank and Oak is a Canadian brand founded in 2012, known for stylish, eco-friendly essentials. They focus on versatile pieces like polos, trousers, and joggers made from sustainable fabrics such as eucalyptus, organic cotton, and recycled polyester, similar to & Other Stories’ eco-conscious materials. Their modern designs fit well with & Other Stories’ looks, while also catering to an active lifestyle. With sizes ranging from XXS to XXXL, they offer options for everyone, from petite to plus size.

Prices range from $50 to $150, making Frank and Oak a more affordable choice for those who value quality and ethics. Their focus on understated colors and prints also makes it easy to mix and match with any wardrobe. While they lean more toward casual athleisure, their commitment to sustainability aligns with & Other Stories’ values.

& Other Stories carefully curates brands that match their aesthetic and values. Whether you’re looking for playful prints, structured silhouettes, or everyday basics, these brands offer stylish options made from eco-friendly materials, with a focus on affordable luxury and feminine details.

Each brand brings its own unique style, but they all share & Other Stories’ dedication to sustainability, versatility, and accessible fashion. From Sezane’s Parisian-inspired pieces to Girlfriend Collective’s activewear, these brands provide thoughtfully designed clothes that expand your wardrobe with the same care as & Other Stories’ own collections.

In the end, & Other Stories is a great starting point for discovering new indie designers who offer romantic, long-lasting, and eco-friendly styles for your closet.

APIECE APART

Apiece Apart is an American brand founded in 2016 that focuses on minimalist, elegant separates. Their collection features structured blazers, trousers, and dresses in neutral tones, made from high-quality fabrics like Italian cashmere, French linen, and Portuguese wool that get softer over time. This focus on durable, long-lasting materials aligns with & Other Stories’ values.

Their feminine yet versatile designs easily transition from work to the weekend, with clean, tailored lines that pair well with & Other Stories’ more relaxed styles. Sizing runs from XXS to XL, and prices range from $100 to $300.

While Apiece Apart leans more toward structured and mature styles, it complements & Other Stories’ romantic pieces with timeless, polished looks ideal for an everyday wardrobe.

TENTREE

TENTREE is a Canadian brand founded in 2013 that focuses on sustainable, casual basics with an outdoorsy vibe. They use eco-friendly materials like organic cotton, recycled polyester, and plant-dyed fabrics, similar to & Other Stories’ selections.

Their pieces, like t-shirts, sweaters, and pants, are versatile enough for anything from hikes to everyday wear. With each purchase, TENTREE plants 10 trees, reflecting their strong commitment to sustainability, much like & Other Stories.

Sizes range from XS to XXL, and prices are affordable, around $50 to $100 per item. The relaxed yet refined styles blend effortlessly with & Other Stories’ wardrobe pieces.

Though TENTREE leans more toward athleisure, it shares & Other Stories’ focus on sustainability, offering comfortable, eco-friendly basics for any occasion.

EVERLANE

Everlane, an American brand founded in 2011, focuses on minimalist, versatile basics with a commitment to transparency in sourcing and production, similar to & Other Stories’ ethical approach. Their pieces, made from premium fabrics like cotton, cashmere, and leather, prioritize comfort and movement.

With prices ranging from $40 to $150, Everlane offers affordable, long-lasting clothing thanks to their direct-to-consumer model. Their simple, clean silhouettes mix well with & Other Stories’ more romantic styles, while their neutral color palettes make layering easy.

Available in sizes 00-14, with tall and petite options, Everlane provides ethically produced essentials that can build a flexible, eco-conscious wardrobe. Though more focused on minimalism, Everlane shares & Other Stories’ values of transparency and affordability, making them a great match for sustainable fashion lovers.

GIRLFRIEND COLLECTIVE

Girlfriend Collective, founded in 2016, is a sustainable American activewear brand that makes versatile pieces like leggings, sports bras, dresses, and jumpsuits from recycled materials, including plastic bottles. Their designs are flexible for movement while polished enough to go from yoga to brunch.

With inclusive sizing from XXS to 6X, Girlfriend Collective caters to all body types. Their modern colors and fabrics have a clean, minimalist look similar to & Other Stories. Prices range from $48 to $108, comparable to brands like Lululemon, but with a much lower environmental impact.

The brand focuses on flattering, well-fitting performance fabrics without the revealing style of some other activewear brands. Their pieces can be layered with & Other Stories’ dresses or worn alone for low-impact activities.

Although Girlfriend Collective is more focused on athleisure, they share & Other Stories’ commitment to sustainability, making them a great choice for an eco-friendly, size-inclusive wardrobe.

PRINCESSE TAM TAM

Princesse Tam Tam is a French brand founded in 1991, known for its feminine, bohemian-inspired clothing and accessories. Their styles feature airy prints, flowing silhouettes, ruffles, and nature-inspired details, echoing & Other Stories’ romantic vibe.

Using lightweight fabrics like cotton, silk, and linen, their pieces are designed for all-day comfort and movement. Items like maxi dresses, blouse dresses, and skirts can easily be dressed up or down for various occasions. Their unique prints, including floral, botanical, and celestial designs, add charm without being overly trendy.

The silhouettes are relaxed but often include flattering details like waist ties. Despite being based in France, their prices are quite affordable, ranging from $100 to $200.

Princesse Tam Tam offers a more bohemian alternative to & Other Stories, blending romantic styles with easygoing French country charm.

CHELSEA28

Chelsea28, founded in 2012, is a Canadian brand known for feminine blouses, dresses, and skirts. Their styles feature romantic elements like ruffles, puff sleeves, floral prints, and dreamy fabrics such as tulle and lace, similar to & Other Stories’ vintage-inspired look.

They use fabrics like vintage-wash cotton, linen, and silk, offering soft movement and comfort. Their pieces are versatile, easily dressed up or down, and perfect for mixing and matching.

With fit-and-flare shapes, peplums, and retro necklines, their designs add sweet, timeless touches. Sizes range from XXS to XL, flattering both petite and curvy figures. Prices range from $80 to $180, reflecting their focus on quality materials and attention to detail.

Chelsea28 captures the romantic essence of & Other Stories, offering unique prints and quality fabrics at a higher level of affordability, making it a great addition to any feminine wardrobe.

REFORMATION

Reformation is a Los Angeles-based sustainable brand known for its feminine dresses and separates. Their styles feature retro-inspired details like puff sleeves, ruffles, floral prints, and waist detailing, similar to & Other Stories’ romantic look.

They use fabrics like silk, linen, and recycled or organic materials that are designed to last and align with & Other Stories’ focus on eco-friendly fashion. Their pieces are flattering and versatile, with details like cut-outs, pleats, and feminine necklines adding interest without being too flashy.

Reformation’s styles are more form-fitting than & Other Stories’ but suit all body types, with sizes ranging from 00 to 26. Prices are higher, around $100 to $300 per piece, but items are often on sale.

Reformation’s commitment to sustainable, stylish fashion makes it a great match for & Other Stories, adding a romantic, retro touch to an eco-friendly wardrobe.

SEZANE

Sezane, a French brand founded in 2013, is known for its feminine, practical clothing with a Parisian flair. Their styles feature classic pieces like blazers, shift dresses, and skirt sets, often with subtle details like ruffles or floral embroidery.

They use high-quality fabrics such as linen, wool, cashmere, and silk that are designed to last, similar to & Other Stories’ focus on durable materials. Their pieces are versatile and can be dressed up or down for work or weekends, with a slightly looser fit that flatters curves. Sizes range from XXS to L.

Prices are a bit higher, around $100 to $300 per piece, but the quality of the fabrics and construction makes it worth it. Sezane offers a smaller, curated selection with limited drops, rather than constant new arrivals.

The brand’s clean aesthetic with pops of color and prints complements & Other Stories’ style, making it a great match for creating laid-back, luxurious looks.

& DAUGHTER

& Daughter is a small, independent London-based brand known for its feminine, flowing styles. Their clothes, featuring floral prints, ruffles, and tiered dresses, have a romantic, bohemian vibe similar to & Other Stories.

They use comfortable fabrics like linen, silk, and cotton, aligning with & Other Stories’ focus on luxury materials. Their pieces are versatile, easily transitioning from day to night, and include feminine details like puff sleeves and peplums without being too trendy.

Prices are affordable, ranging from $100 to $150 for dresses, tops, and pants, similar to & Other Stories. Although their sizing is limited to XS-L, their flowing fits flatter various body types.

& Daughter offers unique, romantic pieces with a handmade touch, making it a great option for fashion-forward shoppers who appreciate natural fabrics and feminine designs.

COS

COS, a sister brand of H&M, offers minimalist styles with a refined look and quality fabrics. Their aesthetic, which complements & Other Stories’ romantic style with a Scandinavian twist, includes flowing midi dresses, soft blouses, sleek trousers, and knitwear made from natural materials like linen, silk, and cashmere.

Their clean, neutral designs make it easy to mix and match pieces. COS focuses on comfort and versatility, with clothing that transitions well from day to night. Subtle feminine details, like ruffles and peplums, add a touch of elegance without being overly trendy.

Prices are surprisingly affordable, ranging from $50 to $150, offering great value for high-quality fabrics. COS’s investment pieces are designed to last and fit well with the more romantic pieces from & Other Stories.

COS is a great choice for those who appreciate understated, chic styles and want to mix minimalist basics with the more detailed items from & Other Stories.

MADEWELL

Madewell is a popular American brand known for its denim and versatile everyday clothing. Their styles match the refined simplicity of & Other Stories with comfortable, stylish fabrics.

You’ll find feminine blazers, cozy sweaters, dresses, and well-loved jeans at Madewell. Their pieces have effortless silhouettes with subtle details like ruffles and button accents. The denim is soft and feels comfortable right from the start.

Madewell offers wardrobe staples that work well together, such as blazers with skirts or jeans, and sweaters with skirts and dresses. Their carefully washed prints add a touch of visual interest.

Prices are reasonable, between $50 and $150, and their high-quality denim lasts through many washes. Madewell’s laid-back, casual style complements & Other Stories’ look, making it easy to mix and match with their more refined pieces.

ZARA

Zara is the most budget-friendly option on this list, offering stylish, on-trend pieces at affordable prices.Their collection includes many items that have a similar look to & Other Stories, such as blouses, dresses, skirts, and trousers made from good-quality fabrics. You’ll find flowy silhouettes, rich colors, and feminine details like ruffles, puff sleeves, and floral patterns. Though the materials are less expensive, the craftsmanship is still solid.

You can refresh your wardrobe with basics like blouses, tanks, and knits priced between $20 and $50. These items pair well with Zara’s jeans, skirts, and trousers. Zara also offers stylish dresses and jumpsuits for weekends and nights out.

Zara’s fast fashion model means new collections come out every two weeks, so there are always fresh styles to explore. This is great for trying out new colors, prints, and cuts without spending a lot.

While Zara’s pieces aren’t long-term investments, they allow you to achieve a similar romantic style to & Other Stories at a lower cost. Regular sales and markdowns provide excellent value for the price.

HALOGEN

Halogen, Nordstrom’s own fashion line, is a great choice for affordable yet stylish wardrobe essentials. Their minimalist style is similar to & Other Stories, featuring blouses, dresses, trousers, and sweaters made from quality fabrics like silk, cashmere, and wool. The designs include smooth lines and feminine details such as ruffle sleeves and peplum waists.

Halogen’s pieces are versatile and easy to mix and match for both work and casual wear. Flowy blouses and knit dresses can be paired with loafers or heels, while tailored trousers work well from the office to dinner. The neutral colors make it easy to create various outfits.

Prices for most items range from $50 to $100, offering good quality without breaking the bank. Halogen’s fashion-forward designs provide great value, making it easy to build a polished wardrobe inspired by & Other Stories.

ARITZIA

Aritzia, a popular Canadian retailer, is a great alternative to & Other Stories with a similar stylish vibe. Their collections, especially from the Wilfred line, offer luxe fabrics and feminine silhouettes that match & Other Stories’ romantic and modern style. You’ll find cozy knitwear, flattering pants, and floaty dresses perfect for any season.

Aritzia uses high-quality materials like cashmere, silk, and wool, similar to & Other Stories. Their pieces work well for both day and night, making it easy to transition from work to evening wear.

Prices range from $50 to $150, which is affordable for the quality. Aritzia provides stylish, long-lasting pieces that fit well into a & Other Stories-inspired wardrobe. From elegant loungewear to office-ready outfits, their collections are definitely worth checking out.

MANGO

Mango is a great brand that offers a similar style to & Other Stories. Known for its affordable and trendy clothing, Mango features feminine silhouettes, playful prints, and rich colors. You’ll find romantic blouses, knit and wrap dresses, skirts, and trousers made from lightweight fabrics, just like & Other Stories.

Details like ruffles, puff sleeves, and floral patterns add a feminine touch without being overly girly. Mango’s pieces also transition easily from day to night with just a change of shoes or accessories.

Prices are budget-friendly, with many items costing under $100. Mango frequently updates its inventory, so you’ll always find new styles to explore. For a stylish, affordable alternative to & Other Stories, Mango is a top choice for feminine and sophisticated clothing.

CONCLUSION

Whether you’re a fan of & Other Stories’ minimalist aesthetic, its trendy pieces, or its commitment to sustainability, there are plenty of brands out there that offer similar vibes. From affordable options like H&M and Zara to more upscale labels like COS and Reformation, there’s a brand for every style and budget. So, explore these 16 brands and discover your next favorite fashion find!

18 BEST POWDER FOUNDATIONS FOR MATURE SKIN THAT YOU WILL LOVE

Finding the right foundation can be a challenge, especially for those with mature skin. You want a formula that offers coverage, but it also needs to be lightweight and hydrating to avoid settling into fine lines and wrinkles. Powder foundations can be a great option for mature skin, as they can help to control shine and blur imperfections. But not all powder foundations are created equal. Here, we’ll introduce you to some of the best powder foundations for mature skin that you’ll love. Keep reading!

OUR TOP PICKS

DIOR BACKSTAGE FACE & BODY FOUNDATION

Dior Backstage Face & Body Foundation is a great option to consider for those seeking a natural-looking, buildable foundation. Formulated with 94% natural-origin ingredients, it boasts a lightweight, hydrating texture that feels comfortable on mature skin. Infused with plant-derived squalane and hyaluronic acid, it offers long-lasting hydration throughout the day while providing buildable coverage to address uneven skin tone and imperfections. This foundation is also non-comedogenic, meaning it won’t clog pores, which can be a concern for mature skin.

SHISEIDO SYNCHRO SKIN RADIANT LIFTING FOUNDATION SPF 30 460 TOPAZ 1.0 OZ/ 30 ML

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 in 460 Topaz might be your perfect match if you’re looking for a hydrating foundation with buildable coverage and a radiant finish. This medium-coverage formula utilizes Shiseido’s Light-Adjusting Technology to adapt to different lighting conditions, leaving your skin looking luminous and smooth throughout the day. The Topaz shade should suit those with warm undertones and a medium skin tone. Infused with an exclusive hydration complex, it promises to keep your skin comfortable for up to 24 hours, while SPF 30 offers added protection against sun damage. This foundation is also known for being transfer-resistant and crease-proof, making it a great choice for all-day wear.

CHANEL ULTRA LE TEINT ULTRAWEAR ALL-DAY COMFORT FLAWLESS FINISH COMPACT FOUNDATION

Chanel Ultra Le Teint Ultrawear All-Day Comfort Flawless Finish Compact Foundation is a luxurious powder foundation that offers medium, buildable coverage with a luminous-matte finish. This long-wearing formula is designed to control shine and even out the look of skin for up to 24 hours, while still feeling comfortable and breathable on the skin. The sensorial texture blends seamlessly for a flawless, natural-looking finish. It comes in a compact with a mirror and a puff for easy application and touch-ups throughout the day.

L’ORÉAL PARIS AGE PERFECT SERUM FOUNDATION

L’Oréal Paris Age Perfect Serum Foundation is a drugstore-friendly option designed for mature skin. It combines the benefits of a foundation and a serum in one product. This means it offers light to medium coverage to even out skin tone and hide imperfections, while also feeling lightweight and hydrating on your skin. It’s formulated with Vitamin B3 and hydrating serum to keep your skin from looking dry or cakey. Plus, there’s SPF protection (depending on the version you choose) to shield your skin from the sun’s rays. This is a good choice if you’re looking for an affordable foundation that offers decent coverage and some skincare benefits.

THE GOOD MINERAL LOVES-YOU-BACK 3IN1 MINERAL POWDER FOUNDATION

If you have sensitive skin that’s prone to breakouts, The Good Mineral Loves-You-Back 3in1 Mineral Powder Foundation is worth checking out. This all-in-one product acts like a foundation, concealer, and setting powder, saving you time and money on your makeup routine. It’s made with minerals and skips harsh ingredients like fillers, fragrances, and oils that can irritate skin. The powder is lightweight and blends easily, giving you a natural-looking, light to medium coverage. Plus, it’s non-comedogenic so it won’t clog your pores, which is important for acne-prone skin.

ONE/SIZE TURN UP THE BASE VERSATILE POWDER FOUNDATION

One/Size Turn Up The Base Versatile Powder Foundation is all about having fun with your makeup! This powder foundation comes in a wide range of shades to suit many skin tones. It’s known for its buttery-smooth texture that blends easily for a natural look. You can choose how much coverage you want, from light to full, by applying more or less powder. This foundation aims to give you a soft matte finish that lasts for up to 12 hours, without looking dry or cakey. It’s a good option if you want a buildable powder foundation that feels comfortable on your skin.

GIORGIO ARMANI BEAUTY LUMINOUS SILK FOUNDATION

Giorgio Armani Luminous Silk Foundation is a favorite among makeup artists and beauty enthusiasts alike. It’s known for its lightweight, almost silky texture that feels comfortable on your skin. This foundation is designed to even out your skin tone and blur imperfections, but with a natural, radiant finish. It doesn’t look heavy or cakey, and it comes in a wide range of shades to suit many skin tones. While it offers buildable, medium coverage, you might still need a separate concealer for blemishes or dark circles. However, if you’re looking for a foundation that gives you a healthy, glowing look without feeling heavy, the Giorgio Armani Luminous Silk Foundation is a great option.

DERMABLEND COVER CREME FULL COVERAGE FOUNDATION

Dermablend Cover Creme Full Coverage Foundation is a powerhouse foundation designed to cover up just about anything. If you have scars, acne, hyperpigmentation, or other skin concerns, this foundation can help. It offers thick, creamy coverage that can be built up for maximum effect. While it’s great for concealing imperfections, it’s also fragrance-free and dermatologist-tested, so it should be gentle on most skin types. Keep in mind that because it’s so full-coverage, it can feel a little heavy if you don’t have oily skin. But, if you need a serious cover-up that lasts, Dermablend Cover Creme Full Coverage Foundation is a great choice.

MAKE UP FOR EVER HD SKIN MATTE VELVET POWDER FOUNDATION

Make Up For Ever HD Skin Matte Velvet Powder Foundation is a great pick if you’re looking for a powder foundation that offers both coverage and shine control. It mattifies your skin to keep you looking fresh throughout the day, but it’s not so drying that it settles into wrinkles. The formula is buildable, so you can start with a light layer for a natural look and add more to cover up blemishes. This powder foundation comes in a wide range of shades and blends easily for a smooth, even finish. It’s a good option for normal, combination, or oily skin types.

NARS LIGHT REFLECTING ADVANCED SKINCARE FOUNDATION

NARS Light Reflecting Advanced Skincare Foundation is a two-in-one product that combines makeup with a bit of skincare. It’s designed to give you a natural, healthy-looking complexion. This foundation offers medium coverage, so it can even out your skin tone and hide some imperfections, but it won’t look heavy or mask your skin. It’s also packed with ingredients that are good for your skin, like hyaluronic acid which helps keep your skin hydrated. This foundation is a good option for most skin types, even sensitive skin, if you’re looking for a foundation that gives you a natural look with some skincare benefits.

ILIA TRUE SKIN FOUNDATION

Ilia True Skin Foundation is a good choice if you’re looking for a foundation that combines makeup with skincare benefits. It’s made with clean, skin-friendly ingredients and offers light to medium coverage. This means it will even out your skin tone and hide imperfections, but it won’t look heavy or cakey on your skin. It’s also packed with nourishing ingredients like hyaluronic acid and jojoba oil, which help keep your skin hydrated and glowy throughout the day. Ilia True Skin Foundation is a great option for those with normal, dry, or sensitive skin types who want a natural, healthy-looking complexion.

MAKE UP FOR EVER HD SKIN MATTE VELVET POWDER FOUNDATION

Make Up For Ever HD Skin Matte Velvet Powder Foundation is a favorite for oily and combo skin types. It offers a one-two punch: providing buildable coverage to hide imperfections and shine control to keep you looking fresh all day. The powder itself is lightweight and blends easily, so you won’t feel weighed down or look cakey. This foundation comes in a wide range of shades, so you can find a perfect match for your skin tone. While it works well for oily and combo skin, it might be a bit too drying for drier skin types.

BAREMINERALS ORIGINAL LIQUID MINERAL FOUNDATION

BareMinerals Original Liquid Mineral Foundation is a good option if you’re looking for a lightweight, mineral-based foundation that offers natural-looking coverage. It’s made with clean, mineral ingredients that are gentle on most skin types, and it’s free of irritants like oils and fragrances. This liquid foundation provides buildable coverage, so you can start with a sheer layer for a natural look and add more to cover up blemishes. It also contains SPF 20 to help protect your skin from the sun’s harmful rays. However, if you have oily skin, you might want to use a setting powder to control shine throughout the day.

SPOT STICK CONCEALER

Spot Stick Concealer is a type of concealer that comes in a stick form, making it ideal for targeted coverage of blemishes, redness, and other imperfections. Unlike some concealers that can be thick and cakey, spot stick concealer is typically formulated to be lightweight and blendable. This makes it easy to apply and achieve a natural-looking finish.

FENTY BEAUTY PRO FILT’R POWDER FOUNDATION

Fenty Beauty Pro Filt’r Soft Matte Powder Foundation is a popular choice for all skin types, especially those looking for a buildable foundation. It comes in a whopping 50 shades to suit a wide range of skin tones. The powder itself is lightweight and feels comfortable on the skin, despite offering light to full coverage. It aims to blur imperfections and even out skin tone without looking cakey or settling into fine lines. This foundation has a soft matte finish, which means it controls shine but doesn’t leave your skin feeling dry. Fenty Beauty is known for its inclusivity, and this foundation is no exception. Plus, it’s vegan and cruelty-free!

BLK/OPL TRUE COLOR PORE PERFECTING LIQUID FOUNDATION

BLK/OPL True Color Pore Perfecting Liquid Foundation is designed for people with darker skin tones. It comes in a range of shades to suit different complexions and offers light to medium coverage. This liquid foundation is lightweight and hydrating, so it won’t feel heavy or clog your pores. It also contains vitamins C and E, which are good for your skin. The name says it all – this foundation aims to minimize the appearance of pores and leave your skin with a smooth, flawless look. If you’re looking for an affordable foundation that provides buildable coverage and caters to darker skin tones, BLK/OPL True Color Pore Perfecting Liquid Foundation is a good option to consider.

IT COSMETICS YOUR SKIN BUT BETTER FOUNDATION

IT Cosmetics Your Skin But Better Foundation promises to be a multitasking makeup product that improves your complexion both instantly and over time. It offers buildable, medium coverage to even out skin tone and hide imperfections. The lightweight, hydrating formula feels comfortable on your skin and aims to give you a natural, radiant finish. This foundation is also infused with skincare ingredients like hyaluronic acid, aloe, and vitamins, which may help keep your skin hydrated and improve its appearance over time. If you’re looking for a foundation that provides coverage, hydration, and some potential skincare benefits, IT Cosmetics Your Skin But Better Foundation is worth checking out.

CLINIQUE EVEN BETTER MAKEUP BROAD SPECTRUM SPF 15 FOUNDATION

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation is designed to even out your skin tone and improve its appearance over time. It offers buildable, medium coverage to hide imperfections and blemishes. The creamy formula is lightweight and hydrating, so it should feel comfortable on most skin types. This foundation also contains vitamin C, which helps brighten skin and reduce the appearance of dark spots with continued use. Plus, it includes SPF 15 to shield your skin from harmful UV rays. While it might not be the most high-coverage foundation out there, it’s a good option for those who want a natural look with some skincare benefits and sun protection.

WHAT TO KEEP IN MIND

When choosing a foundation for mature skin, there are a few key things to keep in mind:

Hydration: Mature skin tends to be drier than younger skin, so it’s important to choose a foundation that is hydrating. Look for formulas that contain ingredients like hyaluronic acid or glycerin, which will help to plump and hydrate the skin. Avoid foundations that are mattifying or drying, as they can settle into fine lines and wrinkles.

Coverage: While you might want a foundation to cover up imperfections, heavy foundations can look cakey and settle into wrinkles on mature skin. Opt for a lightweight foundation with buildable coverage. This will allow you to apply as much or as little coverage as you need.

Finish: A dewy or luminous finish is generally more flattering for mature skin than a matte finish. A matte finish can accentuate dryness and fine lines. A dewy or luminous finish will help to reflect light and make the skin look more radiant.

Formula: Look for foundations that are formulated with ingredients that are beneficial for mature skin. Some ingredients to look for include antioxidants, peptides, and vitamins. These ingredients can help to improve the appearance of the skin over time.

Application: When applying foundation to mature skin, it’s important to use a light touch. Don’t apply too much product, as this can make wrinkles look more noticeable. Use a damp beauty blender or stippling brush to apply the foundation for a flawless finish.

WHAT’S THE BEST WAY TO APPLY POWDER FOUNDATION ON MATURE SKIN?

The key to applying powder foundation flawlessly on mature skin lies in creating a smooth, hydrated canvas and using the right techniques for a natural finish. Here’s a breakdown of the steps:

PREP IS KEY

Before applying any makeup, cleanse and moisturize your face. Choose a moisturizer that suits your skin type, whether it’s lightweight and hydrating or richer and more nourishing. Let the moisturizer sink in completely to create a smooth base. You can also consider using a hydrating primer to further improve the texture of your skin and help the foundation last longer.

BRUSH SELECTION MATTERS

Ditch the puffs that come with powder foundations. They can tug on delicate skin and create a cakey finish. Opt for a soft, fluffy brush specifically designed for powder application. This will help ensure a light, even application of the product.

LESS IS MORE

Remember, you can always add more but you can’t take away. Start with a light dusting of powder foundation, focusing on areas that tend to get oily throughout the day, like the T-zone (forehead, nose, and chin). Tap off excess powder from the brush before applying it to your face.

BUFFING IS YOUR FRIEND

Instead of swiping the brush back and forth, use a buffing motion to gently blend the powder foundation into your skin. This will help to melt the product onto the skin for a seamless finish and avoid harsh lines.

TARGETED APPLICATION

For additional coverage on blemishes or uneven skin tone, use a smaller, denser brush to apply powder foundation in specific areas. Build up the coverage gradually, taking your time to ensure a natural look.

SETTING THE STAGE

Once you’re happy with the coverage, use a setting spray to lock everything in place. Opt for a lightweight, hydrating setting spray that won’t dry out your skin. This will help to prevent the powder foundation from settling into fine lines and wrinkles throughout the day.

By following these steps and focusing on hydration, light application, and proper blending techniques, you can achieve a beautiful, natural-looking finish with powder foundation on your mature skin.

CONCLUSION

Finding the right foundation for mature skin can feel like searching for the holy grail of makeup. You want a formula that offers coverage, but it also needs to be lightweight and hydrating to avoid settling into fine lines and wrinkles. Powder foundations can be a great option for mature skin, as they can help control shine and blur imperfections. But not all powder foundations are created equal. Here, we’ll explore 18 of the best powder foundations for mature skin that will leave you looking and feeling your best. We’ll cover a range of options to suit different needs and preferences, from drugstore favorites to luxurious splurges. So, grab your makeup brush and get ready to discover your perfect powder foundation match!