16 BEST BRANDS SIMILAR TO & OTHER STORIES

A few months ago, I discovered & Other Stories and quickly became obsessed with their romantic silhouettes, luxurious fabrics, and refined details. However, as someone who loves browsing new arrivals, I soon wanted more variety.

So, I started exploring similar brands that offer a comparable aesthetic with fresh styles to browse. After hours of online shopping, I found some fantastic alternatives that any & Other Stories fan would love. 

The best part? These brands deliver stylish options without the high price tag of luxury labels like Dior or Chanel, making them a more affordable yet fashionable choice.

FRANK AND OAK

Frank and Oak is a Canadian brand founded in 2012, known for stylish, eco-friendly essentials. They focus on versatile pieces like polos, trousers, and joggers made from sustainable fabrics such as eucalyptus, organic cotton, and recycled polyester, similar to & Other Stories’ eco-conscious materials. Their modern designs fit well with & Other Stories’ looks, while also catering to an active lifestyle. With sizes ranging from XXS to XXXL, they offer options for everyone, from petite to plus size.

Prices range from $50 to $150, making Frank and Oak a more affordable choice for those who value quality and ethics. Their focus on understated colors and prints also makes it easy to mix and match with any wardrobe. While they lean more toward casual athleisure, their commitment to sustainability aligns with & Other Stories’ values.

& Other Stories carefully curates brands that match their aesthetic and values. Whether you’re looking for playful prints, structured silhouettes, or everyday basics, these brands offer stylish options made from eco-friendly materials, with a focus on affordable luxury and feminine details.

Each brand brings its own unique style, but they all share & Other Stories’ dedication to sustainability, versatility, and accessible fashion. From Sezane’s Parisian-inspired pieces to Girlfriend Collective’s activewear, these brands provide thoughtfully designed clothes that expand your wardrobe with the same care as & Other Stories’ own collections.

In the end, & Other Stories is a great starting point for discovering new indie designers who offer romantic, long-lasting, and eco-friendly styles for your closet.

APIECE APART

Apiece Apart is an American brand founded in 2016 that focuses on minimalist, elegant separates. Their collection features structured blazers, trousers, and dresses in neutral tones, made from high-quality fabrics like Italian cashmere, French linen, and Portuguese wool that get softer over time. This focus on durable, long-lasting materials aligns with & Other Stories’ values.

Their feminine yet versatile designs easily transition from work to the weekend, with clean, tailored lines that pair well with & Other Stories’ more relaxed styles. Sizing runs from XXS to XL, and prices range from $100 to $300.

While Apiece Apart leans more toward structured and mature styles, it complements & Other Stories’ romantic pieces with timeless, polished looks ideal for an everyday wardrobe.

TENTREE

TENTREE is a Canadian brand founded in 2013 that focuses on sustainable, casual basics with an outdoorsy vibe. They use eco-friendly materials like organic cotton, recycled polyester, and plant-dyed fabrics, similar to & Other Stories’ selections.

Their pieces, like t-shirts, sweaters, and pants, are versatile enough for anything from hikes to everyday wear. With each purchase, TENTREE plants 10 trees, reflecting their strong commitment to sustainability, much like & Other Stories.

Sizes range from XS to XXL, and prices are affordable, around $50 to $100 per item. The relaxed yet refined styles blend effortlessly with & Other Stories’ wardrobe pieces.

Though TENTREE leans more toward athleisure, it shares & Other Stories’ focus on sustainability, offering comfortable, eco-friendly basics for any occasion.

EVERLANE

Everlane, an American brand founded in 2011, focuses on minimalist, versatile basics with a commitment to transparency in sourcing and production, similar to & Other Stories’ ethical approach. Their pieces, made from premium fabrics like cotton, cashmere, and leather, prioritize comfort and movement.

With prices ranging from $40 to $150, Everlane offers affordable, long-lasting clothing thanks to their direct-to-consumer model. Their simple, clean silhouettes mix well with & Other Stories’ more romantic styles, while their neutral color palettes make layering easy.

Available in sizes 00-14, with tall and petite options, Everlane provides ethically produced essentials that can build a flexible, eco-conscious wardrobe. Though more focused on minimalism, Everlane shares & Other Stories’ values of transparency and affordability, making them a great match for sustainable fashion lovers.

GIRLFRIEND COLLECTIVE

Girlfriend Collective, founded in 2016, is a sustainable American activewear brand that makes versatile pieces like leggings, sports bras, dresses, and jumpsuits from recycled materials, including plastic bottles. Their designs are flexible for movement while polished enough to go from yoga to brunch.

With inclusive sizing from XXS to 6X, Girlfriend Collective caters to all body types. Their modern colors and fabrics have a clean, minimalist look similar to & Other Stories. Prices range from $48 to $108, comparable to brands like Lululemon, but with a much lower environmental impact.

The brand focuses on flattering, well-fitting performance fabrics without the revealing style of some other activewear brands. Their pieces can be layered with & Other Stories’ dresses or worn alone for low-impact activities.

Although Girlfriend Collective is more focused on athleisure, they share & Other Stories’ commitment to sustainability, making them a great choice for an eco-friendly, size-inclusive wardrobe.

PRINCESSE TAM TAM

Princesse Tam Tam is a French brand founded in 1991, known for its feminine, bohemian-inspired clothing and accessories. Their styles feature airy prints, flowing silhouettes, ruffles, and nature-inspired details, echoing & Other Stories’ romantic vibe.

Using lightweight fabrics like cotton, silk, and linen, their pieces are designed for all-day comfort and movement. Items like maxi dresses, blouse dresses, and skirts can easily be dressed up or down for various occasions. Their unique prints, including floral, botanical, and celestial designs, add charm without being overly trendy.

The silhouettes are relaxed but often include flattering details like waist ties. Despite being based in France, their prices are quite affordable, ranging from $100 to $200.

Princesse Tam Tam offers a more bohemian alternative to & Other Stories, blending romantic styles with easygoing French country charm.

CHELSEA28

Chelsea28, founded in 2012, is a Canadian brand known for feminine blouses, dresses, and skirts. Their styles feature romantic elements like ruffles, puff sleeves, floral prints, and dreamy fabrics such as tulle and lace, similar to & Other Stories’ vintage-inspired look.

They use fabrics like vintage-wash cotton, linen, and silk, offering soft movement and comfort. Their pieces are versatile, easily dressed up or down, and perfect for mixing and matching.

With fit-and-flare shapes, peplums, and retro necklines, their designs add sweet, timeless touches. Sizes range from XXS to XL, flattering both petite and curvy figures. Prices range from $80 to $180, reflecting their focus on quality materials and attention to detail.

Chelsea28 captures the romantic essence of & Other Stories, offering unique prints and quality fabrics at a higher level of affordability, making it a great addition to any feminine wardrobe.

REFORMATION

Reformation is a Los Angeles-based sustainable brand known for its feminine dresses and separates. Their styles feature retro-inspired details like puff sleeves, ruffles, floral prints, and waist detailing, similar to & Other Stories’ romantic look.

They use fabrics like silk, linen, and recycled or organic materials that are designed to last and align with & Other Stories’ focus on eco-friendly fashion. Their pieces are flattering and versatile, with details like cut-outs, pleats, and feminine necklines adding interest without being too flashy.

Reformation’s styles are more form-fitting than & Other Stories’ but suit all body types, with sizes ranging from 00 to 26. Prices are higher, around $100 to $300 per piece, but items are often on sale.

Reformation’s commitment to sustainable, stylish fashion makes it a great match for & Other Stories, adding a romantic, retro touch to an eco-friendly wardrobe.

SEZANE

Sezane, a French brand founded in 2013, is known for its feminine, practical clothing with a Parisian flair. Their styles feature classic pieces like blazers, shift dresses, and skirt sets, often with subtle details like ruffles or floral embroidery.

They use high-quality fabrics such as linen, wool, cashmere, and silk that are designed to last, similar to & Other Stories’ focus on durable materials. Their pieces are versatile and can be dressed up or down for work or weekends, with a slightly looser fit that flatters curves. Sizes range from XXS to L.

Prices are a bit higher, around $100 to $300 per piece, but the quality of the fabrics and construction makes it worth it. Sezane offers a smaller, curated selection with limited drops, rather than constant new arrivals.

The brand’s clean aesthetic with pops of color and prints complements & Other Stories’ style, making it a great match for creating laid-back, luxurious looks.

& DAUGHTER

& Daughter is a small, independent London-based brand known for its feminine, flowing styles. Their clothes, featuring floral prints, ruffles, and tiered dresses, have a romantic, bohemian vibe similar to & Other Stories.

They use comfortable fabrics like linen, silk, and cotton, aligning with & Other Stories’ focus on luxury materials. Their pieces are versatile, easily transitioning from day to night, and include feminine details like puff sleeves and peplums without being too trendy.

Prices are affordable, ranging from $100 to $150 for dresses, tops, and pants, similar to & Other Stories. Although their sizing is limited to XS-L, their flowing fits flatter various body types.

& Daughter offers unique, romantic pieces with a handmade touch, making it a great option for fashion-forward shoppers who appreciate natural fabrics and feminine designs.

COS

COS, a sister brand of H&M, offers minimalist styles with a refined look and quality fabrics. Their aesthetic, which complements & Other Stories’ romantic style with a Scandinavian twist, includes flowing midi dresses, soft blouses, sleek trousers, and knitwear made from natural materials like linen, silk, and cashmere.

Their clean, neutral designs make it easy to mix and match pieces. COS focuses on comfort and versatility, with clothing that transitions well from day to night. Subtle feminine details, like ruffles and peplums, add a touch of elegance without being overly trendy.

Prices are surprisingly affordable, ranging from $50 to $150, offering great value for high-quality fabrics. COS’s investment pieces are designed to last and fit well with the more romantic pieces from & Other Stories.

COS is a great choice for those who appreciate understated, chic styles and want to mix minimalist basics with the more detailed items from & Other Stories.

MADEWELL

Madewell is a popular American brand known for its denim and versatile everyday clothing. Their styles match the refined simplicity of & Other Stories with comfortable, stylish fabrics.

You’ll find feminine blazers, cozy sweaters, dresses, and well-loved jeans at Madewell. Their pieces have effortless silhouettes with subtle details like ruffles and button accents. The denim is soft and feels comfortable right from the start.

Madewell offers wardrobe staples that work well together, such as blazers with skirts or jeans, and sweaters with skirts and dresses. Their carefully washed prints add a touch of visual interest.

Prices are reasonable, between $50 and $150, and their high-quality denim lasts through many washes. Madewell’s laid-back, casual style complements & Other Stories’ look, making it easy to mix and match with their more refined pieces.

ZARA

Zara is the most budget-friendly option on this list, offering stylish, on-trend pieces at affordable prices.Their collection includes many items that have a similar look to & Other Stories, such as blouses, dresses, skirts, and trousers made from good-quality fabrics. You’ll find flowy silhouettes, rich colors, and feminine details like ruffles, puff sleeves, and floral patterns. Though the materials are less expensive, the craftsmanship is still solid.

You can refresh your wardrobe with basics like blouses, tanks, and knits priced between $20 and $50. These items pair well with Zara’s jeans, skirts, and trousers. Zara also offers stylish dresses and jumpsuits for weekends and nights out.

Zara’s fast fashion model means new collections come out every two weeks, so there are always fresh styles to explore. This is great for trying out new colors, prints, and cuts without spending a lot.

While Zara’s pieces aren’t long-term investments, they allow you to achieve a similar romantic style to & Other Stories at a lower cost. Regular sales and markdowns provide excellent value for the price.

HALOGEN

Halogen, Nordstrom’s own fashion line, is a great choice for affordable yet stylish wardrobe essentials. Their minimalist style is similar to & Other Stories, featuring blouses, dresses, trousers, and sweaters made from quality fabrics like silk, cashmere, and wool. The designs include smooth lines and feminine details such as ruffle sleeves and peplum waists.

Halogen’s pieces are versatile and easy to mix and match for both work and casual wear. Flowy blouses and knit dresses can be paired with loafers or heels, while tailored trousers work well from the office to dinner. The neutral colors make it easy to create various outfits.

Prices for most items range from $50 to $100, offering good quality without breaking the bank. Halogen’s fashion-forward designs provide great value, making it easy to build a polished wardrobe inspired by & Other Stories.

ARITZIA

Aritzia, a popular Canadian retailer, is a great alternative to & Other Stories with a similar stylish vibe. Their collections, especially from the Wilfred line, offer luxe fabrics and feminine silhouettes that match & Other Stories’ romantic and modern style. You’ll find cozy knitwear, flattering pants, and floaty dresses perfect for any season.

Aritzia uses high-quality materials like cashmere, silk, and wool, similar to & Other Stories. Their pieces work well for both day and night, making it easy to transition from work to evening wear.

Prices range from $50 to $150, which is affordable for the quality. Aritzia provides stylish, long-lasting pieces that fit well into a & Other Stories-inspired wardrobe. From elegant loungewear to office-ready outfits, their collections are definitely worth checking out.

MANGO

Mango is a great brand that offers a similar style to & Other Stories. Known for its affordable and trendy clothing, Mango features feminine silhouettes, playful prints, and rich colors. You’ll find romantic blouses, knit and wrap dresses, skirts, and trousers made from lightweight fabrics, just like & Other Stories.

Details like ruffles, puff sleeves, and floral patterns add a feminine touch without being overly girly. Mango’s pieces also transition easily from day to night with just a change of shoes or accessories.

Prices are budget-friendly, with many items costing under $100. Mango frequently updates its inventory, so you’ll always find new styles to explore. For a stylish, affordable alternative to & Other Stories, Mango is a top choice for feminine and sophisticated clothing.

CONCLUSION

Whether you’re a fan of & Other Stories’ minimalist aesthetic, its trendy pieces, or its commitment to sustainability, there are plenty of brands out there that offer similar vibes. From affordable options like H&M and Zara to more upscale labels like COS and Reformation, there’s a brand for every style and budget. So, explore these 16 brands and discover your next favorite fashion find!

EBOY STYLE: A COMPREHENSIVE GUIDE & OUTFIT INSPIRATION

You may be familiar with emos and f-boys, who were significant trends in their time. Following them came the e-shays and adlays, leading to the emergence of Eboys—pioneers of the Eboy style, a major fashion trend that has gained immense popularity, largely thanks to TikTok.

The Eboy style has made its way into the wardrobes of many celebrities, including Billie Eilish, Grimes, and Doja Cat, all known for their bold fashion choices and dedicated fanbases. This style presents a darker aesthetic compared to the softer vibes of the softboy look. Read on to discover everything you need to know about Eboy fashion!

LET’S LOOK AT SOME OF THE TRENDING EBOY STYLES

EBOY STYLE 1

One of the signature Eboy outfits features a puffy jacket paired with a plain T-shirt, jeans, and Vans. To enhance the look, consider adding a chain wallet or belt, white tube socks, and a classic pair of checkerboard or black-and-white Vans. This combination captures the quintessential Eboy aesthetic perfectly!

EBOY STYLE 2

Another popular Eboy outfit includes a baggy jumper, a T-shirt, black jeans, and Converse shoes. For a quick, cold-weather look, try layering a collared button-up shirt under a crewneck sweatshirt. Pair it with cuffed trousers and finish the ensemble with black sneakers or oxfords, along with white tube socks for an added touch of style.

EBOY STYLE 3

Eboy fashion is heavily influenced by streetwear and skatewear brands. A typical outfit might include an oversized T-shirt layered over a long T-shirt, paired with blue jeans and Vans. Many Eboys gravitate towards brands like Thrasher, Nike, Off-White, and Rick Owens. They often find unique and rare pieces at thrift stores and vintage shops, adding their personal flair through DIY touches like distressing or bleach-dyeing their clothing for a customized look.

EBOY STYLE 4

Timothée Chalamet is a prime example of celebrity Eboy style, both on and off-screen. His signature floppy curls and bold red carpet looks have garnered the attention of millions on social media. He often sports a striped T-shirt, black jeans, and Vans, embodying the Eboy aesthetic effortlessly. You can even catch glimpses of his Eboy style in his leading role in Beautiful Boy, where his fashion choices reflect this trend.

EBOY STYLE 5

One of the most popular Eboy outfits features oversized T-shirts, black pants, boots or Converse, and a jean chain. To elevate this look, consider adding a vertically-striped collared shirt over a white T-shirt, paired with black trousers. Complete the outfit with layered jewelry and a chain belt for an extra touch of style.

What is an Eboy?

The Eboy subculture is a youth movement that has gained popularity among young men, characterized by a stylishly chic aesthetic inspired by anime, goth, and semi-emo fashion. This look first emerged online in 2018, and by 2019, it had captured widespread attention on TikTok, a platform that resonates with Gen Z audiences.

While trends on TikTok often come and go, the Eboy style has proven to be a lasting phenomenon. The term “Eboy” can be interpreted as “electronic boy,” and the fashion choices associated with this aesthetic often reflect a progressive take on gender politics and masculinity.

Eboys frequently express fluidity in sexuality and gender, embracing a more feminine appearance. They often wear makeup and maintain less facial hair to soften their look. As societal standards of male attractiveness have shifted from traditional masculinity to a more effeminate style, Eboys embrace their vulnerability and showcase these fashion choices on social media.

True Eboy style encompasses more than just clothing; it’s a lifestyle. You’ll often see Eboys sporting long, flowy hairstyles, influenced by K-Pop trends, and many choose to bleach or color their hair as part of their unique identity.

What Exactly is Eboy Style?

Eboy outfits and fashion draw inspiration from a variety of preceding subcultures and trends, including emo, scene, goth, skater culture, hip-hop, anime, BDSM, and late ’90s to early 2000s fashion.

Key attributes of this style include loose-fitting thrifted clothing, such as oversized jumpers, monochromatic pieces, and band or graphic merchandise layered over long-sleeved striped shirts. Accessories play a significant role, with chain necklaces, wallet chains, and dangling earrings commonly worn.

Some Eboys embrace makeup to emulate anime characters, using fake freckles, eyeliner, light contouring, and nail polish as part of their look. Eboy outfits typically blend casual and formal elements, featuring oversized jumpers, tops, and cuffed pants as staples.

To complete their outfits, Eboys often opt for worn-out Vans or Converse, usually paired with white tube socks, which are a signature aspect of the aesthetic. Doc Martens and black leather oxfords also fit well within this style.

The clothing items of an Eboy’s wardrobe

  • Oversized T-shirts
  • Long-sleeve striped T-shirts
  • Crewneck jumpers
  • Slim denim jeans
  • Black joggers
  • White tube socks
  • Checkered/ black Vans shoes
  • Chain wallet
  • Leather Belt

Other alternative Eboy outfits can include trendier items like

  • Gothic cargo pants
  • Padlock necklaces
  • Chipped black nail polish
  • Striped long-sleeved shirts
  • Loose-legged pants being an Eboy staple

Jewelry for Eboys

Dressing like an Eboy involves incorporating chain belts, chunky rings, and pierced ears into your look. Eboys often embrace trendier pieces such as gothic cargo pants, padlock necklaces, and chipped black nail polish. Some even add unique touches like drawing a teardrop on their cheek with eyeliner for an edgier aesthetic.

Hairstyles for Eboys

It’s important to remember that the essence of the Eboy aesthetic is about embracing your true self, starting from the top. While adding color can enhance the style, it’s not a requirement. What truly matters is emphasizing the pattern and texture of your hair, allowing your individuality to shine through in your look.

Famous Eboys


Most Eboys are closely associated with “Sad Boy” music, a genre characterized by musicians who draw inspiration from their experiences with depression and emotional struggles, often overlapping with emo rap.

Key figures in the Eboy scene include the late Lil Peep, Yungblud, Timothée Chalamet, Chase Hudson, Bryce Hall, and Josh Richards.

Fun Fact: The Eboy style gained significant attention following the untimely death of rapper Lil Peep, who played a pivotal role in shaping this subculture. Timothée Chalamet exemplifies the Eboy aesthetic both on and off-screen, with his oversized T-shirts, cuffed pants, signature floppy curls, and attention-grabbing red carpet looks, which have captivated millions of fans on social media.

CONCLUSION

You can easily recognize an Eboy by their distinctive style and fashion choices. Although TikTok is facing bans in some countries, like India, that doesn’t spell the end for the Eboy aesthetic. The Eboy style is here to stay. While it may evolve and adopt a more modern, simplified approach over time, and some elements might fade away, many of its core concepts are timeless and will continue to resonate for years to come.