brands like the ordinary

232+ FAMOUS CLOTHING BRAND SLOGANS TO DEVELOP LEADS

Welcome to an intriguing exploration of Famous Clothing Brand Slogans—where style intertwines with language, and brands leave a lasting impression. In the business realm, a memorable slogan serves as a brand’s heartbeat, encapsulating its essence and resonating with consumers. In this article, we’ll delve into the captivating stories behind some of the most iconic slogans in the fashion industry, showcasing the creativity that transforms a simple phrase into a powerful brand anthem.

WINTER FASHION TAGLINES

  • Fashion is a way of life
  • Our brand is always on trend.
  • The cream of the crop.
  • The top of the heap.
  • Fashion is our religion.
  • We support individuality.
  • A brand that is glamorous and luxurious.
  • We’re the go
  • Fashion is a way of life.
  • We’re a fashion destination.
  • A brand that is luxurious and glamorous.
  • Taking it to the next level.
  • We’re always in fashion.
  • We’re the brand for the go
  • The forefront of style.
  • Fashion is made to become unfashionable.
  • Be different
  • We’re the brand for the ambitious woman.
  • Be who you are

WINTER CLOTHING SLOGANS

  • Different is the new normal.
  • We’re the brand for the successful woman.
  • Live, love, fashion.
  • People will stare. Make it worth their while.
  • I’m not really a fashion person, but i can’t help but admire great clothes.
  • Quality and style.
  • The gold standard.
  • We’re the brand for the women who are setting the bar high.
  • My style is simple, kind of girly, and a little bit tomboyish.
  • Fashion is a form of self
  • We’re a family.
  • We’re the brand for the women who are making a statement.
  • We embrace individuality.
  • Our brand is always popular.
  • A brand that is effortless and easy.
  • We’re the brand for the sophisticated woman.
  • We’re the brand for women who are making their dreams a reality.
  • A brand that is the epitome of cool.
  • Different is good.
  • We’re the brand for stylish women.
  • Be unique.
  • We’re the brand for the empowered woman.
  • Be fashionable
  • Dare to be different.
  • Live your dream

FASHION BRAND TAGLINES

  • A brand for the modern woman.
  • The leaders of the pack.
  • We’re the brand for fashionistas.
  • Fashion is everything.
  • We’re the brand for the women who are writing their own story.
  • We’re the brand for the glamorous woman.
  • For the love of fashion.
  • We’re the brand for the independent woman.
  • Don’t be afraid to be different.
  • We’re the brand for the women who want it all.
  • Fashion forward.
  • Just do it
  • Create your own style
  • Our clothes are always stylish.
  • We’re a team.
  • Unveil Your Style Statement
  • Threads That Transform You
  • Define Your Style Story
  • Vogue for Every Occasion
  • Dress Beyond Trends
  • Wear Confidence, Express Pride
  • Fashioned for Life
  • Tailored Confidence
  • Vogue Comfort
  • Chic Unveiled
  • Listen to your heart
  • On the cutting edge.
  • Individuality
  • We’re all about self
  • Just do it.
  • A little bit of this, a little bit of that.
  • We’re the brand for the women who can have it all.
  • I’m not interested in fashion. I’m interested in clothes

STREETWEAR SLOGAN

  • Originality is Key.
  • Be Yourself. Everyone Else is Taken.
  • A Brand for the Modern Woman.
  • For Women Who Chase Their Dreams.
  • Take the Scenic Route, Always.
  • Ahead of the Curve. Always.
  • Discover Your Style.
  • Fashionable, Stylish, Unstoppable.
  • Fashion as Art.
  • More is Never Enough.
  • Inclusivity is Our Essence.
  • Dare to Be Different.
  • Sorry, Not Sorry.
  • The Platinum Standard in Fashion.
  • Wear Your Confidence.
  • Style with Purpose.
  • Beyond Threads, Beyond Trends.
  • Define Your Vogue.
  • Elevate Every Moment.
  • Dress Beyond the Ordinary.
  • Timeless Threads of Style.
  • Fashioned for Your Journey.
  • Wear Your Attitude.
  • Style That Resonates.
  • Unleash Your Unique Vogue.
  • Confidence in Every Thread.
  • Elevate Your Elegance.
  • Define Your Distinctive Style.
  • Vogue Forward.
  • Dress Beyond Boundaries.
  • Tailored for You.
  • Threads of Timeless Fashion.
  • Embrace Your Vogue.
  • Elevate Every Wear.
  • Fashion is Instant Language.
  • Think Outside the Box.
  • Without Equal.
  • Classic with a Twist.
  • Runway Ready, Anytime.
  • For the Confident Woman.
  • Trendier Than the Rest.
  • We Set the Trends.
  • More Than Just a Pretty Face.
  • Fit is Everything.

CLOTHING BUSINESS SLOGANS

  • For Women Who Are Unapologetically Fabulous.
  • For Women Living Their Best Lives.
  • A Cut Above the Rest.
  • Unique and Unapologetically Different.
  • The Benchmark of Excellence.
  • Fashion Is Our Obsession.
  • Power to the People.
  • Fashion Reflects the Times.
  • Raising the Bar in Style.
  • Always Open, Always Inclusive.
  • The Original Since 1974.
  • Dress for the Moment.
  • You Can Never Be Overdressed or Overeducated.
  • To Thine Own Self Be True.
  • It’s About Style, Not Trends.
  • Be Yourself. Everyone Else is Taken.
  • It’s All About You.
  • Find Your Voice in Fashion.
  • Fashion Is a Journey, Not a Destination.
  • Second to None in Style.
  • Dress for Success.
  • Always Ahead of the Fashion Curve.
  • Be Unapologetically You.
  • For Women Who Embrace Their Power.

WORDS FOR ADVERTISING CLOTHES

  • A step above the rest.
  • A brand that is casual and comfortable.
  • There is no time for cut
  • We’re setting the trends.
  • A brand that is classic and timeless.
  • Success is the best revenge.
  • Don’t be into fashion, be fashion.
  • A brand that is funky and fun.
  • The height of fashion.
  • Fashion is an attitude.
  • A brand that is minimalistic and simple.
  • We’re the brand for the women who are making a difference.
  • Our brand is always in demand.
  • The forefront of fashion.
  • Our brand is always in vogue.
  • The best of both worlds.
  • We’re the brand for the women who are unapologetically fabulous.
  • We’re the brand for the sexy woman.
  • Without peer.
  • Fashion is architecture: it is a matter of proportions.
  • We accept you for who you are.
  • We’re the brand for the women who are living their best life.
  • I’m not trying to be perfect, i’m trying to be myself.
  • One day you’re in, and the next day you’re out.
  • We celebrate differences.
  • We’re the brand for women who are unapologetically themselves.

CLOTHING PHRASES

  • Wear your heart on your sleeve
  • A passion for fashion.
  • A brand that is always in fashion.
  • Overdress, and you’ll undereat.
  • We’re always ahead of the curve.
  • Pushing the envelope.
  • When in doubt, overdress.
  • I’m not just a label.
  • Our fashion is always on point.
  • A brand that is always on point.
  • Wear what you want
  • Elegance is not standing out, but being remembered.
  • In order to be irreplaceable one must always be different.
  • A brand that is iconic and classic.
  • A brand that is trend
  • A brand that is girly and feminine.
  • A brand that offers something for everyone.
  • Trying is the first step to failure.
  • Dress Your Best Self
  • Elevate Your Wardrobe
  • Where Fashion Meets Function
  • Unleash Your Inner Chic
  • Threads of Timeless Elegance
  • Elevate Your Every Look
  • Vogue for Every Occasion
  • Style Revolutionized
  • Unleash Your Impeccable
  • Dress Beyond Trends
  • Define Your Style Story
  • Wear Confidence, Express Pride
  • Fashioned for Life
  • Tailored Confidence
  • Vogue Comfort
  • Chic Unveiled
  • Threads That Transform You
  • Elevate Your Essence
  • Dress the Future You
  • Express Your Authentic Style
  • The pick of the litter.
  • Our brand is always chic.
  • A brand that is all about self
  • It’s okay to be different.
  • Forever fashion.
  • In fashion, one day you’re in, and the next day you’re out.
  • Our brand is always in style.
  • A brand that is always on trend.

CLOTHING STORE SLOGANS

  • In order to be irreplaceable one must always be different
  • Your own kind of beautiful.
  • We believe in self
  • A brand that is both stylish and affordable.
  • We respect your uniqueness.
  • Our brand is synonymous with fashion.
  • A brand that is unique and one
  • The epitome of style.
  • Fashion is a mirror of history.
  • We celebrate difference.
  • I’m not a plastic bag
  • A brand that is classic, yet trendy.
  • Fashion is what you buy, style is what you do with it.
  • In a league of its own.
  • We’re the brand for the women who are unapologetically themselves.
  • We have the latest and greatest styles.
  • Fashion is our life.
  • Fashionably yours.
  • Ahead of the curve.
  • Fashion is a way to say who you are without having to speak.
  • We’re not like the others.
  • A brand that is vintage and retro.
  • We’re the brand for the women who are making things happen.
  • Fashion is everywhere
  • A brand that is sexy and alluring.
  • We’re all about the latest trends.

SLOGAN FOR FASHION BRANDS

  • We always have the cutest clothes.
  • Never apologize for your taste.
  • The envy of the industry.
  • Fashion is our passion.
  • A brand that is confident and powerful.
  • We’re the brand for the driven woman.
  • Knowledge is power.
  • A brand that is chic and stylish.
  • Fresh fashion for everyone.
  • A brand that is sporty and athletic.
  • The perfect fit for your unique style.
  • We’re the brand for the women who are changing the game.
  • We’re the leaders in fashion.
  • The crème de la crème.
  • Dress like no one is watching.
  • A brand that is tomboyish and edgy.
  • Tough as nails
  • Fashion with Purpose
  • Unwrap Your Style
  • Be Bold, Be You
  • Crafted for Comfort, Styled for You
  • Threads of Expression
  • Style Redefined, Tradition Respected
  • Dress to Impress, Express to Progress
  • Vogue Forward
  • Chic Evolution
  • Wear Your Vibe
  • Explore Your Style Identity
  • Unleash the Trend
  • Threads That Transform
  • Dress Beyond Expectations
  • Style Tailored to You
  • Fashion That Fits
  • Unveil Your Style Statement
  • Embrace Every Thread
  • Tailored for Today
  • Style Beyond Seasons
  • Equality has no limits.
  • We’re the brand for the women who are changing the world.
  • Wear the change
  • We’re the brand for women who are unapologetically successful.
  • Style is everything
  • Fashion is power.
  • Fashion is the silence of women.
  • From runway to realway.
  • Fashion fades, only style remains the same.

CLOTHING BRAND TAGLINES

  • Always chic.
  • Think outside the box.
  • You can never be overdressed or overeducated.
  • Our brand is all about style.
  • Everyday is a fashion show.
  • New looks. New attitude.
  • My style is what i like, what suits me, and what i feel comfortable in.
  • We’re a different kind of company.
  • Fashion is a state of mind.
  • Our brand is always sought after.
  • We’re the brand for the women who are setting the standard.
  • Be yourself.
  • I’m not obsessed with fashion, but it’s a nice way to relax
  • Wear Your Wow
  • Beyond Fashion, Embrace Style
  • Threads of Tomorrow
  • Embrace Your Uniqueness
  • Dress the Future
  • Beyond Boundaries, Beyond Threads
  • Wear the Confidence
  • Express with Elegance
  • Your Style, Our Passion
  • Elevate Your Everyday
  • We always have the newest fashion.
  • We’re the brand for the women who are their own boss.
  • We’re a community.
  • We’re not just another pretty face.
  • Overdress, and you think of yourself as irresistible.
  • We don’t discriminate.
  • We’re the brand for the women who are speaking their truth.
  • I am what i wear.
  • Our styles are always fresh.
  • We all start somewhere.
  • All different, all equal
  • We’re the brand for the women who are standing up for what they believe in.
  • The best of the best.
  • Our brand is the most fashionable.
  • We’re the brand for the women who are setting the trends.

CLOTHING BRAND SLOGANS

  • Dressing up the world.
  • Embrace your inner fashionista
  • Live your style.
  • Love what you wear.
  • All dressed up and nowhere to go.
  • Wear your personality.
  • The best thing about fashion is that it always looks better when you walk away.
  • Individual style.
  • A brand that is bold and daring.
  • For the modern individual.
  • Looking good is the best revenge.
  • The future of fashion.
  • Dress to impress
  • We’re a fashion-forward brand.
  • We’re the brand for the women who are leading the charge.
  • A brand that is always in style.
  • Fashion is our middle name.
  • Rebels with a cause
  • Fashion for all.
  • Never follow
  • I don’t do fashion, i am fashion.
  • Fashion is fun
  • In a class by itself.
  • We’re the brand for the women who are leading the way.
  • We’re the brand for the women who are breaking the rules.
  • We’re the brand for the passionate woman.
  • For those who dare to be different
  • Fashion is what we’re all about.
  • A new look for every day.
  • A brand that is sexy and sultry.
  • Get the look.
  • We are a company for all.
  • Bold. Bright. Beautiful.

WHY SLOGANS ARE IMPORTANT?

Are you a clothing business owner? If so, you already understand the power of a memorable slogan. A well-crafted slogan can attract new customers, keep them loyal, and strengthen your brand. But why is a slogan so essential for a clothing business? Here are four key reasons:

A SLOGAN MAKES YOUR BUSINESS MEMORABLE

A catchy slogan ensures your business sticks in people’s minds. When customers remember your slogan, they’re more likely to think of your brand when shopping for clothing. The easier it is to recall, the more often your business will come to mind.

A SLOGAN HELPS YOU STAND OUT FROM THE COMPETITION

In a crowded marketplace, standing out is crucial. A unique slogan that highlights what sets your business apart can draw attention and differentiate your brand. It’s a simple yet effective tool to make a lasting impression.

A SLOGAN COMMUNICATES YOUR BRAND’S MESSAGE

A slogan isn’t just a catchy phrase—it’s a reflection of your brand’s values and identity. A good slogan captures the essence of your business and helps potential customers understand what you stand for, making your brand more relatable.

A SLOGAN BUILDS BRAND IDENTITY

Your slogan is a key part of your overall brand. A strong, memorable slogan can contribute to building a recognizable brand that customers trust. It becomes a symbol of what your business represents.

In short, a great slogan is a vital component of your clothing business’s success. If you don’t have one yet, now’s the time to create a slogan that captures your brand’s essence and helps it stand out.

HOW TO CREATE SLOGAN FOR BUSINESS

Creating a slogan for your clothing business is a key step in defining your brand identity. Your slogan should reflect what your business stands for and make a lasting impression on your audience. Here are some tips to help you craft the perfect slogan:

KEEP IT SHORT AND SWEET

Simplicity is crucial when it comes to clothing brand slogans. Aim for a brief, catchy phrase that’s easy to remember and quick to say. The shorter it is, the more likely it is to stick in people’s minds.

MAKE IT RELEVANT

Your slogan should accurately reflect your business and what you offer. It needs to be specific to your clothing brand and convey your core values or unique selling point. Avoid generic phrases that could apply to any business.

BE UNIQUE

In a crowded market, it’s vital to stand out. Your slogan should be creative and distinct, catching the attention of potential customers. Think outside the box to create a slogan that leaves a lasting impression and sparks curiosity about your brand.

APPEAL TO YOUR TARGET AUDIENCE

Consider who your customers are and what appeals to them. Your slogan should speak directly to their needs and desires. Understanding your target audience will help you create a slogan that resonates and encourages them to engage with your brand.

TEST IT OUT

Before finalizing your slogan, test it by saying it out loud, sharing it with others, and gathering feedback. Is it easy to remember? Does it sound catchy? Make sure it aligns with your brand and resonates with your audience before making it official.

By following these tips, you’ll create a slogan that accurately represents your clothing business, engages your audience, and helps set you apart from the competition.

CONCLUSION

The power of a strong slogan cannot be overstated in the competitive world of fashion. A well-crafted slogan can capture the essence of a brand, evoke emotions, and ultimately drive sales. The 232+ famous clothing brand slogans presented in this compilation offer valuable insights into the strategies and techniques used by successful brands to create memorable and effective messaging.

By analyzing these slogans, you can gain a deeper understanding of the elements that make a slogan successful

PHARRELL WILLIAMS 2020 INTERVIEW: EXPLORES THE BEAUTY BUSINESS

Recently, Pharrell Williams found himself needing to dispel rumors in an interview with CNN, reassuring viewers that he is not, in fact, a vampire. This claim had nothing to do with his extraordinary creative talents in songwriting, performing, or fashion design. Instead, it was about his youthful appearance at 47, as he approaches his sixth decade. His striking angular cheekbones are inherited from his grandmother, and his almond-shaped eyes come from his father. While his musical prowess garners admiration, there has always been an equal fascination with his looks and skincare regimen. Williams’s thoughtful, philosophical approach extends to all his endeavors. “Sometimes you need to cleanse your spirit,” he reflects. “Sometimes you need to cleanse your mind. Sometimes you’ve just got to get rid of some dead skin.”

He’s here to discuss his latest venture: a skincare line developed in collaboration with his longtime dermatologist, Elena Jones. “Are you seeing this?” he asks proudly, showing off a squat bottle colored like freshly mown grass. The name “Humanrace” stands out boldly on the packaging.

Humanrace Skincare debuts with a rice powder cleanser, an enzyme exfoliant, and a “humidifying” moisturizer. “I grew up in humidity,” he notes, recalling his Virginia Beach roots, just a mile from the ocean. “The way I think about things… I’m an Aries, but I’m also a Cancer rising. Water makes me feel free. Water is very inspiring to me.” Indeed, water has been a lifelong theme for him. “I’ve always been obsessed with the idea that water falls [from] the sky as evaporation,” he explains.

Williams’s knack for promoting even the simplest products is evident here. He holds up a loden-green sandal to the webcam, which looks like a shower slide with a puffy tube top. “I told everybody, ‘Listen, wearing these are like [wearing] socks,’” he says. I research them: Adidas x Pharrell Williams Boost slides, $100 a pair. “And they sell out, because people want comfort.”

If you were to invent a title for him, Pharrell Williams would be the Chief Sensations Officer at Humanrace. He characterizes his skincare expertise as the ability to “describe sensations,” which are then reverse-engineered by his team to create previously non-existent experiences. Whether it’s the feeling of shoes that gently embrace your feet or the sensation of humidity on your face captured in a cream that also highlights your cheekbones, Williams translates these sensations into tangible products.

“You put on that humidifying cream,” he says with a grin that flattens his little black mustache, “You’re like, ‘Oh man, my skin is popping.’”

Under the relentless Miami sun, where the air is so humid it could be sold as a moisturizer, Williams goes for bike rides a few times a week. He began biking around Miami 15 years ago as both a physical and spiritual practice. The cardio from riding up to a hundred miles a week helps keep his physique lean. “I like to be slim,” he explains. “I don’t want to be bulky. I don’t want to have big muscles and shit. Like, I’m not looking to be some Greek statue.”

“Sometimes you need to cleanse your spirit. Sometimes you need to cleanse your mind. Sometimes you’ve just got to get rid of some dead skin.”

At the start of each ride, he curses the wind, but soon he feels it as a divine force propelling him forward. “You realize that there is something much more than just you, your bike, and your attention to where you’re headed. There’s this force that comes from nature that you just… If you’re down to be in tune, it speaks to you. It speaks to me.” He spent much of his youth biking in Virginia Beach, likely looking much like he does now—slim and youthful—riding south and north.

In his mid-20s, Williams began a serious focus on skin health. During the early stages of his career, he would often engage in impromptu grooming discussions with women he dated, befriended, or met professionally. “They’d talk to me about their skin and the things that they’d do,” he recalls. “It varied between the different girls and campaigns that they had done and what they felt was integral to their process.” He fondly remembers skin-care advice from Naomi Campbell: “‘As soon as you’re done washing your face, you wash it with cold water.’ She would always talk to me about never washing my face with the downward strokes of whatever cloth I was using, to always go upward, to go against the gravity.”

(Williams married Helen Lasichanh in 2013; the couple had a son in 2008 and triplets in 2017. He is no longer engaging in these skin-care discussions with women.)

The celebrity network offers a mixed bag of skin-care advice. On one hand, celebrities often have a strong grasp of skin care, akin to how an American soldier might master Tagalog while stationed in the Philippines. However, many are contracted by beauty companies, which can limit their expertise to promoting specific brands or products, making them unreliable narrators at times.

Williams’s description of his skin-care line reflects his unique approach: “Humanrace is a full-on brand,” he says. “We just want to make things better. We want to democratize the experience of achieving wellness. And I’m not trying to be like any other wellness brand out there. That’s what they do. That’s what they give. Ours is all based on results and solutions and sensations. We wanted to look at sensations. I mean, we live in a world that needs it.”

While Williams has previously been cautious about identifying himself as an activist, his perspective has evolved, particularly influenced by the Movement for Black Lives this past summer. He has been inspired by thinkers like Michael Harriot and Henry Louis Gates Jr., who have demonstrated that impactful change can take many forms. “Gates said, there are many different ways to protest, to be on the front lines,” Williams notes, referring to the widespread protests in the United States since May. “Some people are great orators. Some people are great strategists. Some people can stand and hold a placard, protest sign, for way longer than other people. There are people making sandwiches and bringing nourishment to people who are out there. My activism has [taken a lot of shapes]. Because my culture, our lives matter.”

This summer, Williams and Jay-Z released “Entrepreneur,” a track highlighting the systemic ways capital is withheld from Black men. The phrase “Black Man” even illuminated Times Square from a New York Police Department outpost, promoting the single.

When asked if the song draws any inspiration from his own business success, Williams is reserved. “I mean, Jay and I just did that song as a PSA,” he says. “Only. It’s just that.”

Williams explains that the song aims to inspire aspiring Black business owners to act on their ambitions despite the obstacles. “When you hear the whispers of your ambitions, act on them. You’ve generationally been told how tough it’s going to be for you. It’s like you’re on the baseball team, with one arm behind your back. You might be able to catch the ball. How far are you going to be able to hit it? They need you to be able to make it all the way home.”

Williams has certainly made it home. He’s written, produced, or performed at least one of your favorite songs, making you leap from the bathroom to the dance floor back in the days when that was a thing. He’s been behind tracks that made you hold on tight through the opening notes of hits like “I’m a Slave 4 U” and “Hot in Herre.” In his early days, while working with Chad Hugo, their contributions were often overshadowed by the star power of artists like Britney, Justin, and Nelly. But when it became known that two men from Virginia Beach were responsible for a significant chunk of pop radio hits, the music world took notice.

How does Pharrell Williams create music? “It’s like a house,” he explains. “There’s more than one way inside the house. It’s not just the front door. The side doors, windows, patios. There [are] so many ways, so I don’t know that we have the time to —”

We don’t. We’re at minute 50 of a tightly scheduled second interview, which has to be conducted during Williams’s workout. The first interview took place while he was working on Rosalía’s third studio album, during which he had to briefly step away to bid her farewell.

“— really unpack that. I will say that no matter the scenario, when it comes to music for me, there’s always a trigger. It’s just a word in the conversation or a notion, or seeing a situation, or watching a movie. It all depends. And once you find that trigger, it becomes a rabbit hole and then you just kind of go down that. The rest of it is figuring out what the groove is going to be.”

Currently, he and Hugo are working on crafting the groove for Rihanna’s highly anticipated ninth album. “Rih is in a different place right now. Like, wow. She’s from a different world.” Williams humorously suggests that this world might be Venus, backing it up with a recent theory that there could be life on our neighboring planet. “I‘m willing to bet, because Venus is gaseous, that if they had a telescope that could zoom through all that shit, you’d see Rih laying there naked.”

“I’m an Aries, but I’m also a Cancer rising. Water makes me feel free. Water is very inspiring to me.”

Williams possesses the remarkable ability to create music that is both exceptional and widely popular. Over the past decade, he has achieved two Billboard Hot 100 hits that dominated the charts for over ten weeks: “Blurred Lines” and “Happy.” The former, a funky track, was controversial, with some critics interpreting it as condoning sexual assault—an interpretation that Williams has since come to understand. “Happy,” on the other hand, became a staple at baby showers and beyond.

The creation of “Happy” marked a shift in Williams’s musical approach. The song was less a personal creative pursuit and more a deliverable for Universal Pictures for the film Despicable Me 2. Originally, CeeLo Green was slated to provide vocals, but his team declined the opportunity. In an alternate reality, our CVS pharmacies might be stocked with CeeLo Green’s distinctive voice proclaiming joy and urging us to join in.

But that’s not the world we live in. Williams ended up recording “Happy,” his smooth voice adding a golden touch to the track. The song’s infectious catchiness, along with its themes of happiness, gratitude, and dancing, helped Williams win over children and older adults alike, likely enhancing his fame. Though it was initially a commission for another artist, Williams transformed it into a defining moment of his career, acing a work assignment that, for better or worse, became a significant part of his legacy.