While trends may come and go, the tattoo industry has shown remarkable resilience over the centuries. With celebrity tattoo artists leading reality shows and the art form becoming more mainstream, the tattoo business is experiencing a fresh wave of popularity.
Currently, there are around 21,000 active tattoo parlors in the United States. Researchers estimate that a new artist sets up shop every day, contributing to an industry that generates approximately $2.3 billion in annual revenue.
Given the steady consumer demand over the past couple of millennia, it’s no wonder aspiring artists and entrepreneurs are eager to enter the tattoo business.
However, launching a tattoo parlor involves more than just securing funding and showcasing creativity. Here’s a quick how-to guide to help you get started.
GET LICENSED
Being skilled at drawing alone doesn’t qualify you as a tattoo artist. In most states, you’ll need a license to perform tattooing or body piercings, and gaining that license requires some experience first.
The Alliance of Professional Tattooists recommends that aspiring artists complete a minimum three-year apprenticeship before starting their own business. During this time, you’ll work closely under a licensed artist, learning to design tattoos, operate machines, and sterilize equipment. While some apprenticeships are paid, many are unpaid.
In certain states, completing an apprenticeship is mandatory. For instance, in New Jersey, the Body Art Procedures Act requires at least 2,000 hours of training before you can open a tattoo shop. In contrast, Oregon has a lower requirement, needing just 360 hours of training under an approved artist and the completion of 50 tattoos.
Most states also require you to pass a written exam and hold a current Bloodborne Pathogens certification to become a licensed tattoo artist.
Similar procedures generally apply to obtaining a business license for a tattoo shop, but regulations can differ significantly from one state to another. It’s essential to do your research on the specific requirements in your area.
DEVELOP A BUSINESS PLAN
Creating a comprehensive business plan is a vital step in launching your tattoo business. Your plan should encompass a clear description of your business concept, a market analysis that identifies your target customers and competition, a marketing and operational strategy, and a detailed financial forecast. This business plan will be essential not only for guiding your decisions but also for attracting funding or investors.
GET THE RIGHT EQUIPMENT
To establish your own tattoo business, you’ll need to cover several essential start-up costs, which can vary widely—estimates typically start around $25,000, depending on the type of business and various other factors.
Regardless, there are key pieces of equipment you must acquire:
- Tattoo Machines and Needles: Reliable tattoo machines are crucial, with quality options starting at around $400. You’ll also need a consistent supply of sanitized, disposable needles, which will be an ongoing expense. Additionally, ensure you have a steady stock of tubes and ink for the machines.
- Basic Supplies: Essential items include shaving supplies for clients, stencils for designs, and various sanitary products. If you plan to offer custom art, you’ll likely need scanners, good design software, and printers.
- Specialized Furniture: Most states enforce strict regulations regarding the furniture used in tattoo areas. Non-compliance could lead to your business being shut down, so invest in purpose-built beds and chairs, which generally start at around $500 each.
By planning for these expenses, you’ll be better prepared to launch your tattoo business successfully.
ESTABLISH VENDOR RELATIONSHIPS
Building strong relationships with vendors is essential for ensuring a steady supply of high-quality tattoo equipment and materials. Take the time to research and connect with reliable suppliers for inks, needles, machines, and other supplies. Negotiate favorable terms and maintain open communication to ensure you always have the necessary items in stock. Establishing good relationships can lead to better pricing, improved quality, and enhanced service.
CHOOSE THE RIGHT LOCATION
Choosing the right location for your tattoo business can be challenging, especially with the added legal hurdles involved.
Many municipalities have land use and zoning ordinances that restrict where tattoo establishments can operate. Often, these regulations cluster businesses in specific areas, increasing competition. However, you might navigate these restrictions by applying for municipal variances and approvals to open in a different part of town.
Before committing to any location, it’s crucial to consult with local and state authorities. If your chosen site conflicts with existing laws, consider seeking professional legal advice to explore possible solutions.
Beyond regulatory concerns, there are other important factors to consider when selecting a location for your tattoo shop:
- High Traffic Area: Aim for a spot with significant foot traffic, ideally close to nightlife to attract more customers.
- Logistical Needs: Your chosen space may require modifications for tattoo work, such as adding partitions, sinks, or new electrical outlets.
If you’re purchasing the space, these adjustments are easier to manage. However, if you plan to rent, ensure you obtain written permission from the property owner for any necessary changes.
BUILD A STRONG BRAND IDENTITY
Creating a strong brand identity is essential for your tattoo business to stand out. This includes:
- Memorable Business Name: Choose a name that resonates with your style and is easy to remember.
- Distinctive Logo: Design a logo that visually represents your brand and can be easily recognized.
- Unique Shop Theme: Develop a cohesive decor theme that reflects the style and ethos of your artwork, creating an inviting atmosphere for clients.
Your brand should appeal to your target clientele, so consider hiring a professional designer to help craft a cohesive and attractive brand image. This investment can significantly enhance your business’s visibility and appeal.
THINK ABOUT MARKETING
Once you’ve obtained your certifications and permits and set up your new shop, it’s time to focus on marketing your business. While word of mouth is incredibly powerful in the tattoo industry, a solid online presence is equally important.
Start by creating a website with a simple, memorable URL. Clearly list your services, location, and essential information. Most importantly, showcase your artwork prominently. Instead of opting for a complex eCommerce template, choose a site design that emphasizes visuals and aesthetics. Consider maintaining a blog to discuss intriguing art concepts or significant projects.
Your most powerful marketing tool will be social media. Platforms like Instagram are perfect for displaying your artwork, while Facebook offers a built-in review system that can quickly build consumer confidence and attract new clients. Be proactive in responding to reviews and engaging with comments across various platforms.
Don’t overlook traditional marketing methods, either. Printed flyers and business cards still resonate well in the tattoo community. Explore advertising opportunities in local media, and don’t hesitate to think outside the box.
Remember, if you’re not standing out, it will be challenging to succeed in the competitive tattoo industry.
ENSURING HEALTH AND SAFETY COMPLIANCE
As a tattoo artist and business owner, prioritizing the health and safety of your clients is essential. Tattooing involves breaking the skin, which carries potential risks if proper precautions aren’t taken. By focusing on health and safety measures, you protect your clients and uphold your tattoo business’s reputation. Here are key steps to ensure health and safety compliance in your tattoo parlor:
Essential Health and Safety Steps
- Sterilization and Hygiene: Follow strict sterilization practices for all equipment and tools. Use single-use needles, tubes, and grips, disposing of them properly. Regularly sanitize workstations, chairs, and surfaces to prevent cross-contamination.
- Bloodborne Pathogen Training: Get trained in bloodborne pathogen safety and infection control. This knowledge is vital for preventing the transmission of diseases such as HIV and hepatitis B or C.
- Informed Consent and Aftercare: Provide clients with comprehensive information about the tattooing process, potential risks, and aftercare instructions. Obtain written consent to ensure they understand the procedure and associated risks.
- Quality Inks and Materials: Use high-quality, safe tattoo inks from reputable suppliers. Review ingredient lists to avoid harmful substances and ensure compliance with industry standards.
- Personal Protective Equipment (PPE): Wear appropriate PPE, such as gloves and disposable aprons, during tattooing. Dispose of PPE properly after each session.
- Health Department Regulations: Familiarize yourself with local health department regulations and guidelines for tattoo businesses. Comply with licensing, inspections, and reporting requirements.
- Client Health Screening: Screen clients for any medical conditions that could affect the tattooing process or healing. Avoid tattooing individuals who are under the influence of alcohol or drugs.
- Emergency Preparedness: Keep first-aid supplies readily available and know the proper steps to take in case of adverse reactions or accidents.
CREATE A COMFORTABLE AND INVITING SHOP ENVIRONMENT
The ambiance of your tattoo shop is crucial for attracting and retaining clients. Aim to create a welcoming, clean, and comfortable environment. Consider elements such as lighting, privacy, and the overall aesthetic. Your space should not only meet health and safety regulations but also foster a pleasant and reassuring atmosphere for your clients.
CONCLUSION
Starting a tattoo business is a rewarding endeavor for those passionate about art and body modification. While it requires significant investment in time, resources, and dedication, the potential for success and personal fulfillment is substantial. By following the guidelines outlined in this guide, including conducting thorough market research, obtaining necessary licenses and permits, investing in quality equipment, hiring skilled artists, prioritizing customer satisfaction, and staying updated with industry trends, you can establish a thriving tattoo business that not only generates income but also contributes to the vibrant culture of body art.
