16 BEST BRANDS SIMILAR TO & OTHER STORIES

A few months ago, I discovered & Other Stories and quickly became obsessed with their romantic silhouettes, luxurious fabrics, and refined details. However, as someone who loves browsing new arrivals, I soon wanted more variety.

So, I started exploring similar brands that offer a comparable aesthetic with fresh styles to browse. After hours of online shopping, I found some fantastic alternatives that any & Other Stories fan would love. 

The best part? These brands deliver stylish options without the high price tag of luxury labels like Dior or Chanel, making them a more affordable yet fashionable choice.

FRANK AND OAK

Frank and Oak is a Canadian brand founded in 2012, known for stylish, eco-friendly essentials. They focus on versatile pieces like polos, trousers, and joggers made from sustainable fabrics such as eucalyptus, organic cotton, and recycled polyester, similar to & Other Stories’ eco-conscious materials. Their modern designs fit well with & Other Stories’ looks, while also catering to an active lifestyle. With sizes ranging from XXS to XXXL, they offer options for everyone, from petite to plus size.

Prices range from $50 to $150, making Frank and Oak a more affordable choice for those who value quality and ethics. Their focus on understated colors and prints also makes it easy to mix and match with any wardrobe. While they lean more toward casual athleisure, their commitment to sustainability aligns with & Other Stories’ values.

& Other Stories carefully curates brands that match their aesthetic and values. Whether you’re looking for playful prints, structured silhouettes, or everyday basics, these brands offer stylish options made from eco-friendly materials, with a focus on affordable luxury and feminine details.

Each brand brings its own unique style, but they all share & Other Stories’ dedication to sustainability, versatility, and accessible fashion. From Sezane’s Parisian-inspired pieces to Girlfriend Collective’s activewear, these brands provide thoughtfully designed clothes that expand your wardrobe with the same care as & Other Stories’ own collections.

In the end, & Other Stories is a great starting point for discovering new indie designers who offer romantic, long-lasting, and eco-friendly styles for your closet.

APIECE APART

Apiece Apart is an American brand founded in 2016 that focuses on minimalist, elegant separates. Their collection features structured blazers, trousers, and dresses in neutral tones, made from high-quality fabrics like Italian cashmere, French linen, and Portuguese wool that get softer over time. This focus on durable, long-lasting materials aligns with & Other Stories’ values.

Their feminine yet versatile designs easily transition from work to the weekend, with clean, tailored lines that pair well with & Other Stories’ more relaxed styles. Sizing runs from XXS to XL, and prices range from $100 to $300.

While Apiece Apart leans more toward structured and mature styles, it complements & Other Stories’ romantic pieces with timeless, polished looks ideal for an everyday wardrobe.

TENTREE

TENTREE is a Canadian brand founded in 2013 that focuses on sustainable, casual basics with an outdoorsy vibe. They use eco-friendly materials like organic cotton, recycled polyester, and plant-dyed fabrics, similar to & Other Stories’ selections.

Their pieces, like t-shirts, sweaters, and pants, are versatile enough for anything from hikes to everyday wear. With each purchase, TENTREE plants 10 trees, reflecting their strong commitment to sustainability, much like & Other Stories.

Sizes range from XS to XXL, and prices are affordable, around $50 to $100 per item. The relaxed yet refined styles blend effortlessly with & Other Stories’ wardrobe pieces.

Though TENTREE leans more toward athleisure, it shares & Other Stories’ focus on sustainability, offering comfortable, eco-friendly basics for any occasion.

EVERLANE

Everlane, an American brand founded in 2011, focuses on minimalist, versatile basics with a commitment to transparency in sourcing and production, similar to & Other Stories’ ethical approach. Their pieces, made from premium fabrics like cotton, cashmere, and leather, prioritize comfort and movement.

With prices ranging from $40 to $150, Everlane offers affordable, long-lasting clothing thanks to their direct-to-consumer model. Their simple, clean silhouettes mix well with & Other Stories’ more romantic styles, while their neutral color palettes make layering easy.

Available in sizes 00-14, with tall and petite options, Everlane provides ethically produced essentials that can build a flexible, eco-conscious wardrobe. Though more focused on minimalism, Everlane shares & Other Stories’ values of transparency and affordability, making them a great match for sustainable fashion lovers.

GIRLFRIEND COLLECTIVE

Girlfriend Collective, founded in 2016, is a sustainable American activewear brand that makes versatile pieces like leggings, sports bras, dresses, and jumpsuits from recycled materials, including plastic bottles. Their designs are flexible for movement while polished enough to go from yoga to brunch.

With inclusive sizing from XXS to 6X, Girlfriend Collective caters to all body types. Their modern colors and fabrics have a clean, minimalist look similar to & Other Stories. Prices range from $48 to $108, comparable to brands like Lululemon, but with a much lower environmental impact.

The brand focuses on flattering, well-fitting performance fabrics without the revealing style of some other activewear brands. Their pieces can be layered with & Other Stories’ dresses or worn alone for low-impact activities.

Although Girlfriend Collective is more focused on athleisure, they share & Other Stories’ commitment to sustainability, making them a great choice for an eco-friendly, size-inclusive wardrobe.

PRINCESSE TAM TAM

Princesse Tam Tam is a French brand founded in 1991, known for its feminine, bohemian-inspired clothing and accessories. Their styles feature airy prints, flowing silhouettes, ruffles, and nature-inspired details, echoing & Other Stories’ romantic vibe.

Using lightweight fabrics like cotton, silk, and linen, their pieces are designed for all-day comfort and movement. Items like maxi dresses, blouse dresses, and skirts can easily be dressed up or down for various occasions. Their unique prints, including floral, botanical, and celestial designs, add charm without being overly trendy.

The silhouettes are relaxed but often include flattering details like waist ties. Despite being based in France, their prices are quite affordable, ranging from $100 to $200.

Princesse Tam Tam offers a more bohemian alternative to & Other Stories, blending romantic styles with easygoing French country charm.

CHELSEA28

Chelsea28, founded in 2012, is a Canadian brand known for feminine blouses, dresses, and skirts. Their styles feature romantic elements like ruffles, puff sleeves, floral prints, and dreamy fabrics such as tulle and lace, similar to & Other Stories’ vintage-inspired look.

They use fabrics like vintage-wash cotton, linen, and silk, offering soft movement and comfort. Their pieces are versatile, easily dressed up or down, and perfect for mixing and matching.

With fit-and-flare shapes, peplums, and retro necklines, their designs add sweet, timeless touches. Sizes range from XXS to XL, flattering both petite and curvy figures. Prices range from $80 to $180, reflecting their focus on quality materials and attention to detail.

Chelsea28 captures the romantic essence of & Other Stories, offering unique prints and quality fabrics at a higher level of affordability, making it a great addition to any feminine wardrobe.

REFORMATION

Reformation is a Los Angeles-based sustainable brand known for its feminine dresses and separates. Their styles feature retro-inspired details like puff sleeves, ruffles, floral prints, and waist detailing, similar to & Other Stories’ romantic look.

They use fabrics like silk, linen, and recycled or organic materials that are designed to last and align with & Other Stories’ focus on eco-friendly fashion. Their pieces are flattering and versatile, with details like cut-outs, pleats, and feminine necklines adding interest without being too flashy.

Reformation’s styles are more form-fitting than & Other Stories’ but suit all body types, with sizes ranging from 00 to 26. Prices are higher, around $100 to $300 per piece, but items are often on sale.

Reformation’s commitment to sustainable, stylish fashion makes it a great match for & Other Stories, adding a romantic, retro touch to an eco-friendly wardrobe.

SEZANE

Sezane, a French brand founded in 2013, is known for its feminine, practical clothing with a Parisian flair. Their styles feature classic pieces like blazers, shift dresses, and skirt sets, often with subtle details like ruffles or floral embroidery.

They use high-quality fabrics such as linen, wool, cashmere, and silk that are designed to last, similar to & Other Stories’ focus on durable materials. Their pieces are versatile and can be dressed up or down for work or weekends, with a slightly looser fit that flatters curves. Sizes range from XXS to L.

Prices are a bit higher, around $100 to $300 per piece, but the quality of the fabrics and construction makes it worth it. Sezane offers a smaller, curated selection with limited drops, rather than constant new arrivals.

The brand’s clean aesthetic with pops of color and prints complements & Other Stories’ style, making it a great match for creating laid-back, luxurious looks.

& DAUGHTER

& Daughter is a small, independent London-based brand known for its feminine, flowing styles. Their clothes, featuring floral prints, ruffles, and tiered dresses, have a romantic, bohemian vibe similar to & Other Stories.

They use comfortable fabrics like linen, silk, and cotton, aligning with & Other Stories’ focus on luxury materials. Their pieces are versatile, easily transitioning from day to night, and include feminine details like puff sleeves and peplums without being too trendy.

Prices are affordable, ranging from $100 to $150 for dresses, tops, and pants, similar to & Other Stories. Although their sizing is limited to XS-L, their flowing fits flatter various body types.

& Daughter offers unique, romantic pieces with a handmade touch, making it a great option for fashion-forward shoppers who appreciate natural fabrics and feminine designs.

COS

COS, a sister brand of H&M, offers minimalist styles with a refined look and quality fabrics. Their aesthetic, which complements & Other Stories’ romantic style with a Scandinavian twist, includes flowing midi dresses, soft blouses, sleek trousers, and knitwear made from natural materials like linen, silk, and cashmere.

Their clean, neutral designs make it easy to mix and match pieces. COS focuses on comfort and versatility, with clothing that transitions well from day to night. Subtle feminine details, like ruffles and peplums, add a touch of elegance without being overly trendy.

Prices are surprisingly affordable, ranging from $50 to $150, offering great value for high-quality fabrics. COS’s investment pieces are designed to last and fit well with the more romantic pieces from & Other Stories.

COS is a great choice for those who appreciate understated, chic styles and want to mix minimalist basics with the more detailed items from & Other Stories.

MADEWELL

Madewell is a popular American brand known for its denim and versatile everyday clothing. Their styles match the refined simplicity of & Other Stories with comfortable, stylish fabrics.

You’ll find feminine blazers, cozy sweaters, dresses, and well-loved jeans at Madewell. Their pieces have effortless silhouettes with subtle details like ruffles and button accents. The denim is soft and feels comfortable right from the start.

Madewell offers wardrobe staples that work well together, such as blazers with skirts or jeans, and sweaters with skirts and dresses. Their carefully washed prints add a touch of visual interest.

Prices are reasonable, between $50 and $150, and their high-quality denim lasts through many washes. Madewell’s laid-back, casual style complements & Other Stories’ look, making it easy to mix and match with their more refined pieces.

ZARA

Zara is the most budget-friendly option on this list, offering stylish, on-trend pieces at affordable prices.Their collection includes many items that have a similar look to & Other Stories, such as blouses, dresses, skirts, and trousers made from good-quality fabrics. You’ll find flowy silhouettes, rich colors, and feminine details like ruffles, puff sleeves, and floral patterns. Though the materials are less expensive, the craftsmanship is still solid.

You can refresh your wardrobe with basics like blouses, tanks, and knits priced between $20 and $50. These items pair well with Zara’s jeans, skirts, and trousers. Zara also offers stylish dresses and jumpsuits for weekends and nights out.

Zara’s fast fashion model means new collections come out every two weeks, so there are always fresh styles to explore. This is great for trying out new colors, prints, and cuts without spending a lot.

While Zara’s pieces aren’t long-term investments, they allow you to achieve a similar romantic style to & Other Stories at a lower cost. Regular sales and markdowns provide excellent value for the price.

HALOGEN

Halogen, Nordstrom’s own fashion line, is a great choice for affordable yet stylish wardrobe essentials. Their minimalist style is similar to & Other Stories, featuring blouses, dresses, trousers, and sweaters made from quality fabrics like silk, cashmere, and wool. The designs include smooth lines and feminine details such as ruffle sleeves and peplum waists.

Halogen’s pieces are versatile and easy to mix and match for both work and casual wear. Flowy blouses and knit dresses can be paired with loafers or heels, while tailored trousers work well from the office to dinner. The neutral colors make it easy to create various outfits.

Prices for most items range from $50 to $100, offering good quality without breaking the bank. Halogen’s fashion-forward designs provide great value, making it easy to build a polished wardrobe inspired by & Other Stories.

ARITZIA

Aritzia, a popular Canadian retailer, is a great alternative to & Other Stories with a similar stylish vibe. Their collections, especially from the Wilfred line, offer luxe fabrics and feminine silhouettes that match & Other Stories’ romantic and modern style. You’ll find cozy knitwear, flattering pants, and floaty dresses perfect for any season.

Aritzia uses high-quality materials like cashmere, silk, and wool, similar to & Other Stories. Their pieces work well for both day and night, making it easy to transition from work to evening wear.

Prices range from $50 to $150, which is affordable for the quality. Aritzia provides stylish, long-lasting pieces that fit well into a & Other Stories-inspired wardrobe. From elegant loungewear to office-ready outfits, their collections are definitely worth checking out.

MANGO

Mango is a great brand that offers a similar style to & Other Stories. Known for its affordable and trendy clothing, Mango features feminine silhouettes, playful prints, and rich colors. You’ll find romantic blouses, knit and wrap dresses, skirts, and trousers made from lightweight fabrics, just like & Other Stories.

Details like ruffles, puff sleeves, and floral patterns add a feminine touch without being overly girly. Mango’s pieces also transition easily from day to night with just a change of shoes or accessories.

Prices are budget-friendly, with many items costing under $100. Mango frequently updates its inventory, so you’ll always find new styles to explore. For a stylish, affordable alternative to & Other Stories, Mango is a top choice for feminine and sophisticated clothing.

CONCLUSION

Whether you’re a fan of & Other Stories’ minimalist aesthetic, its trendy pieces, or its commitment to sustainability, there are plenty of brands out there that offer similar vibes. From affordable options like H&M and Zara to more upscale labels like COS and Reformation, there’s a brand for every style and budget. So, explore these 16 brands and discover your next favorite fashion find!

THE 20 BEST PAJAMAS FOR VALENTINE’S DAY

Love is in the air, and what better way to celebrate Valentine’s Day than with warm hugs and sweet sleep? Ditch the fancy dress (unless that’s your thing!) and opt for something truly special: adorable and comfortable Valentine’s Day pajamas! Whether you’re planning a romantic night for two, a fun-filled family celebration, or a Valentine’s Day gala with your best friends, there’s always a need for the perfect outfit. This curated list includes the top 20 pajama picks for Valentine’s Day, ranging from heart-shaped designs to flirty coordinated styles. Curious? Read on!

VALENTINE’S DAY PAJAMA SETS

ADORE ME MURIEL PAJAMAS

Looking at these cute PJs makes us feel like snuggling under a blanket, sipping hot chocolate, and watching one of our favorite romantic comedies. The pink set has red hearts all over and is made of a cozy waffle knit cotton blend. You can get them in sizes from extra-small to 4X.

PLAID HEART PAJAMAS

Looking great in plaid! These adorable PJs come with plaid pants and a matching heart on the tops. They’re versatile enough for your whole family to wear on various occasions, like Christmas and Valentine’s Day.

KICKEE PANTS FULL OF HEARTS FAMILY PAJAMAS

The timeless red and white print will always be in fashion. Consider adding a monogram or embroidery for a special touch! Explore the complete range of sizes in the collection here.

PJ PLACE LOVE LETTER PAJAMA SET

You’ve got a delightful package! Sort of. These charming pink PJs feature mini hearts and envelopes, available in a variety of sizes from XS to XXXL. The short set includes a stylish button-down collared top with a single pocket and shorts equipped with a comfortable elastic waistband and drawstring.

VICTORIA’S SECRET SATIN LONG PAJAMA SET

Crafted from silky satin, this elegant sleepwear ensemble combines style and relaxation, making it the perfect choice for a restful night’s sleep or lounging in sophisticated comfort. The set typically includes a long-sleeved top and matching pants, providing a touch of glamor to your bedtime routine.

OVERSIZED PRINTED PAJAMA SET

Let’s be honest: as moms, we might not always want to wear a full-on pink heart pattern, but we still want to match the kids, right? Well, here’s a cute set with a tiny pink heart on the pocket – just enough to make you feel festive but still adorable. It’ll go well with the kids’ set! Plus, you can keep wearing these pajamas for a long time.

WHITE MARK 2-PIECE LONG SLEEVE PAJAMA TOP & PAJAMA PANTS SET

This cozy ensemble includes a long-sleeved top and matching pants, perfect for a relaxing night’s sleep or lounging around the house. With its simple yet stylish design, it’s an ideal choice for both comfort and casual elegance.

SIMPLY VERA VERA WANG PAJAMA SHIRT & PANTS SLEEP SET

Whether you’re chilling at home with friends and watching romantic comedies or enjoying breakfast in bed, these special pajamas are perfect for Valentine’s Day. They’re super comfy, come in four colors, and are available in sizes XS-XXL to fit everyone.

PJ PLACE HEART PAJAMA SET

Bright red hearts pop against the black jersey fabric of this pajama set. The short-sleeve and shorts combo comes with a stretchy waistband and drawstring, and you can grab it in different sizes from XS to XXXL.

CANDY CRUSH MATCHING PAJAMAS

Get ready for sweet dreams with the Candy Crush Matching Pajamas. This adorable set ensures a cozy and fun bedtime with its playful design. Perfect for the whole family, these matching pajamas are a delightful way to add a touch of sweetness to your sleepwear collection.

BEDHEAD PJS LOVE IS IN THE AIR PAJAMA SET

This comfy PJ set is made from cotton jersey that’s grown organically and uses eco-friendly materials – a big plus for us! The cute print features open and filled-in hearts, giving it a nice touch, and it even has pockets on the chest and sides.

NIGHTMARE VALENTINE PAJAMA SET

If your family enjoys Halloween, add a touch of spooky fun to your Valentine’s Day with these Nightmare Before Christmas-themed PJs. The bright red color and little hearts make them perfect for the love-filled holiday.

LAKE PIMA LONG-SHORT SET IN RED MINI HEART

Wear these red mini heart PJs, and your valentine will definitely love them! The set is made of 100 percent soft Pima cotton and includes a three-quarter length scoop neck top and shorts with an elastic waistband.

MATCHING VALENTINE’S HOODIE PAJAMAS

Get cozy with the Matching Valentine’s Hoodie Pajamas. This comfy set, complete with a hoodie and pajama pants, is perfect for a relaxing day or a snuggly night in. Embrace the love with these adorable matching pajamas.

PJ PLACE FLANNEL PAJAMA SHORTS

If you already have enough tops and just want some new bottoms, consider these lip print shorts – they might be exactly what you’re looking for. Made from 100 percent cotton flannel with an elastic waistband, they’ll keep you comfy, and right now, you can grab them for $10 off!

SKIMS CHERRY BLOSSOM SLEEP SET

This two-piece pajama set has a cherry blossom print all over it. It’s made of soft and modal fabric, making it perfect for sleeping or just hanging out. For an extra comfy look, you can add the matching Skims robe.

ORGANIC ADULT PAJAMA SET TO BENEFIT THE TREVOR PROJECT

Snuggle up in the Organic Adult Pajama Set that not only promises comfort but also supports The Trevor Project. This cozy set is not just for a good night’s sleep but also contributes to a meaningful cause. Embrace warmth and make a positive impact with this organic pajama set.

STRIPED RED PAJAMAS

Stay stylish and comfy in the Striped Red Pajamas. The classic design with red stripes adds a touch of charm, making them perfect for a night’s sleep. Embrace simplicity with these striped red pajamas for a relaxed bedtime look.

‘LOVE BITES’ MOMMY AND ME PAJAMAS

Get ready for a cute night with the ‘Love Bites’ Mommy and Me Pajamas. These adorable matching sets are perfect for creating special moments with your little ones, featuring a playful design that adds extra charm to bedtime. Embrace the love and togetherness with these delightful ‘Love Bites’ pajamas for you and your mini-me.

MATCHING PINK PAJAMAS

Include a charming moose drawing, and now you have a pajama set ideal for all the winter holidays. With a button closure, putting on these PJs becomes extra easy.

HOW DO YOU PICK THE BEST PAJAMAS?

There are several factors to consider the perfect pair of pajamasto ensure maximum comfort and satisfaction. The selection of fabric is a crucial starting point, with breathable and soft materials like cotton or modal being preferred for their ability to enhance overall comfort and promote a restful night’s sleep. Taking into account the season and climate is also important, as lightweight fabrics are ideal for warmer weather, while flannel or fleece may offer preferable warmth in colder temperatures.

Ensuring the right fit is paramount, as pajamas that are either too tight or too loose can be uncomfortable. Therefore, selecting the appropriate size and style that aligns with personal preferences becomes key. Additionally, paying attention to features such as elastic waistbands, adjustable drawstrings, and convenient closures contributes to the ease of wear.

The design and aesthetics of the pajamas also play a role in personal satisfaction, with a wide array of styles and patterns available to cater to individual tastes. Lastly, consulting customer reviews and considering the reputation of the brand can provide valuable insights into the durability and overall quality of the pajamas. This comprehensive approach enables an informed decision, ensuring that the chosen pajamas not only meet but exceed expectations for a restful and comfortable night’s sleep.

CONCLUSION

The diverse collection of the 20 best Valentine’s Day pajamas offers a delightful array of styles, comfort, and charm. Whether you’re planning a romantic evening for two or a festive celebration with friends and family, these Valentine’s Day pajamas ensure that you not only feel cozy but also look fabulous. Embrace the spirit of love and comfort with the perfect valentine’s day pajamas that make every moment memorable and stylish.