2024 MAKEUP TRENDS: FROM SUBTLE ELEGANCE TO DARING STATEMENTS

As we step into 2024, the beauty industry continues to evolve, showcasing makeup trends that highlight creativity and self-expression. This year brings a captivating blend of natural aesthetics and bold styles, allowing for a diverse beauty narrative that celebrates individuality. Let’s explore some of the most striking makeup ideas for the year, each reflecting the season’s spirit and current trends.

The Timeless Glow

In the photograph, a hairstyle is displayed with loosely pinned-back locks and a delicate, wispy front quiff. The hair’s soft brown tones radiate natural warmth, perfectly highlighting the illuminated complexion.

This hairstyle radiates timeless elegance, making it ideal for those desiring a subtle yet sophisticated look. It embodies an effortless grace that suits any occasion and is particularly flattering for oval and heart-shaped faces.

To maintain this style, using a light-hold hairspray along with a nourishing hair serum can enhance its allure while keeping the hair hydrated and lustrous.

Soft Speckle

A face adorned with freckles is beautifully highlighted by a subtle enhancement of the eyes. The makeup remains minimal, embodying simple and natural beauty, with a soft brown eye pencil gently defining the eye shape.

This makeup is perfect for anyone looking to enhance their natural features without resorting to dramatic colors or heavy application. It’s an excellent choice for low-key occasions or an effortless everyday look, especially complementing hazel or brown eyes.

For care, use a nourishing eye cream to keep the delicate skin around the eyes smooth, and opt for a smudge-proof pencil for lasting, gentle definition.

The Radiant Rave Spark

This striking eye makeup is an audacious masterpiece, perfect for a rave or masquerade. A vibrant blend of red and pink glitters forms a bold, mask-like outline around the eyes, beautifully complemented by a shimmering orange lip.

This daring makeup look is perfect for those bold at heart, ready to make a statement at a costume party or during Easter festivities. It embodies a confident and vibrant personality, appealing to everyone, regardless of face shape.

To maintain this striking appearance, choose high-quality, long-wearing makeup fixatives. And when the festivities come to an end, a gentle makeup remover is essential for caring for your skin.

Smoldering Smoke

This image features a smoky eye with a twist, blending bronzed and gold hues for a sultry yet refined look. The addition of scattered freckles creates a delightful contrast between the bold eye makeup and the natural skin texture.

This makeup idea is perfect for evening occasions or when you desire a more dramatic look that still maintains an element of natural beauty. It particularly flatters darker eye colors by adding depth and intensity.

To keep this smoky eye flawless, choose an eyeshadow with excellent pigmentation and blendability, paired with a waterproof eyeliner to ensure the look remains smudge-free.

Sunset Serenity

The final look in this series is a romantic and aesthetic makeup style, radiating the warm glow of a sunset. The blend of peach and pink eyeshadow creates a serene and dreamy effect, making it perfect for any occasion, whether it’s a daytime gathering or an evening soiree.

This makeup is universally flattering, exuding warmth and softness. It pairs beautifully with hazel or brown eyes, as the warm tones enhance their natural richness.

To ensure longevity, apply a primer underneath the eyeshadow to keep the colors vivid. Pair it with a lip color that complements the warmth of the makeup for a cohesive and enchanting overall look.

These final three makeup ideas wrap up our exploration of the diverse beauty trends of 2024. Each look offers an opportunity to express individuality and elegance, from the gentle kiss of rosé to the striking impact of golden glamour. Regardless of your choice, each trend highlights the ever-evolving artistry within the world of makeup.

The Majestic Masquerade

A stunning towering updo is expertly styled to create a dramatic crown of elegance. Complementing this majestic hairstyle, the eye makeup is embellished with intricate bejeweled lashes that sparkle beautifully against a backdrop of glossy nude lips.

This look is a true showstopper, perfect for prom, masquerades, or any extravagant event. It particularly enhances angular features, adding softness and a touch of mystery to the face.

To maintain such an intricate hairstyle and makeup, use a strong-hold hair mousse alongside a gentle facial mist to keep everything in place while ensuring the skin stays hydrated.

These snapshots of 2024’s makeup ideas are just the beginning. Stay tuned as we delve into more trends that are set to define this year’s beauty scene.

Gilded Elegance

The image showcases luxurious eye makeup featuring rich golden eyeshadow, delivering a radiant shimmer reminiscent of the precious metal. The natural freckles add a charming touch to the look, while the lips are coated in a complementary glossy nude, making it perfect for any season.

This makeup idea is perfect for those who want a touch of opulence in their daily wear or for special occasions like prom or holiday parties. It flatters a variety of eye shapes, particularly enhancing the warmth of blue eyes.

To maintain this golden gaze, choose a high-quality eyeshadow that resists creasing, and pair it with a hydrating lip gloss to keep the lips looking plump and moisturized throughout the day.

Golden Glamour

This image exudes classic glamour with a contemporary twist, showcasing golden eyeshadow that radiates luxury and sophistication. The bold, metallic eyes are beautifully balanced by a nude lip, creating a timeless look perfect for a prom or masquerade ball.

This makeup look is perfect for those looking to add a touch of aesthetic opulence to their ensemble. It particularly flatters blue or gray eyes, as the golden hues make them stand out magnificently.

To maintain that glistening allure, opt for a long-wearing, crease-proof metallic eyeshadow paired with a hydrating matte lipstick, allowing the eyes to remain the focal point of the look.

Ethereal Sparkle

This image showcases a mesmerizing eye makeup look, featuring delicate sparkles that encircle the eyes, complemented by a glossy coral lip. This enchanting combination is both aesthetic and fun, making it perfect for a prom or seasonal celebration.

This dreamy style is perfect for those who embrace a touch of fantasy in their makeup. Whimsical and enchanting, it particularly suits individuals with light eyes, as the sparkles enhance their brightness and clarity.

To maintain this sparkling beauty, opt for a gentle glitter adhesive and a hydrating, long-wearing lip gloss. For removal, a micellar water formulated for sensitive skin is ideal for gently cleansing away the makeup at the end of the day.

With these diverse and captivating makeup ideas for 2024, we’ve painted a vibrant picture of a year filled with creativity, personality, and beauty in all its forms. Whether you favor a natural look, the drama of a masquerade, or the bold statement of a rave, there’s something for every style and occasion.

The Sunset Horizon Eye

This eye makeup look embodies the vibrant hues of a sunset, featuring bold sweeps of orange and purple, expertly winged for a dramatic effect. The interplay between these warm and cool tones creates a fun and aesthetically pleasing allure, setting the stage for exciting makeup exploration in 2024.

This style is perfect for those who love to experiment and embrace bold colors. It serves as an expression of creativity and passion, making it ideal for occasions where a strong impression is essential. This look particularly accentuates almond and round eye shapes beautifully.

For lasting wear, apply an eyeshadow primer and setting spray to ensure the colors remain vibrant throughout the day or night. A gentle oil-based cleanser will effectively remove the makeup without irritating the skin.

Enchanting Earth Tones

This portrait captures a captivating look that plays with earth tones, enhancing the eyes with soft browns and a touch of shimmer. The glossy rosewood hue on the lips beautifully complements the natural flush of the cheeks, creating a harmonious and elegant appearance perfect for any occasion.

This style is perfect for those looking to add a touch of sophistication to their daily makeup or for a season-inspired event. It beautifully suits individuals with green or brown eyes, as the earthy tones accentuate their natural hues, creating a mesmerizing effect.

To maintain this enchanting look, it’s best to choose long-wear cream eyeshadows that provide a rich, blendable color while resisting creasing. Pairing it with a lip gloss that offers both color and hydration ensures that your lips remain vibrant and moisturized throughout the day.

This combination not only enhances natural beauty but also adds a polished touch, making it suitable for any occasion, whether casual or formal.

Festive Fervor

The final image presents a face transformed into a festive canvas, adorned with dots and swatches of bright red and orange that evoke the spirit of a masquerade. This vibrant makeup is a celebration of color, offering a fun and fresh take on traditional festive looks.

This expressive style is ideal for those who love the spotlight and want to make a statement at a rave or themed event. The eye-catching makeup complements any face shape, inviting admiration and wonder.

To maintain the vibrancy and placement of such vivid makeup, it’s essential to use high-quality, long-lasting face paint and set everything with a good setting spray. For removal, a cleansing balm is ideal, ensuring the skin is left clean and cared for after the celebration.

As we conclude our exploration of these innovative makeup ideas for 2024, it’s clear that the year encourages a beautiful blend of tradition and bold new styles. Each concept offers an opportunity to celebrate the unique beauty and personality of the individual, demonstrating that makeup is not just a tool for enhancement but a form of personal artistry and expression.

Radiant in Rosé

This portrait showcases a delicate and natural makeup look, featuring sheer pink blush and soft eyeshadows that evoke the gentle hues of rosé wine. The youthful, flushed cheeks and a touch of mascara create a simple yet elegant appearance, making it suitable for any occasion.

This style is ideal for those who appreciate understated beauty, making it perfect for an Easter brunch or any occasion where a natural, blooming appearance is desired. The soft pink tones are particularly flattering for green eyes, enhancing their vibrancy.

To maintain this fresh look, use a dewy setting spray and a multi-use stain for both lips and cheeks, ensuring a rosy glow lasts throughout the day.

The Minimalist Frost

This image presents a simple, natural look that highlights the eyes. The style features a light application of mascara and subtle eyeshadow, beautifully embracing the season’s beauty without being overly dramatic. The hair, in soft silver tones, flows freely, perfectly complementing the cool and understated makeup.

This minimalist approach is ideal for everyday wear or casual occasions, perfect for those who prefer a simple yet elegant aesthetic. It’s particularly flattering for individuals with pale or cool-toned skin and enhances the natural beauty of all face shapes.

For upkeep, choose a lightweight moisturizer and a delicate volumizing mascara that won’t weigh down the lashes. Those with silver hair should use color-protecting hair products to maintain the vibrancy of their hue.

The Whisper of Winter

In this portrait, the makeup evokes a winter vibe with a delicate touch of peach on the eyes, beautifully complementing the natural freckles and soft pink lips. The hairstyle, a tousled look in a platinum blonde hue, adds a touch of simple elegance to this fresh aesthetic.

This understated makeup and hair combination is ideal for low-key occasions or a fun day out. It conveys confidence without needing bold statements, making it suitable for those with fine features and all face shapes.

Maintaining this look requires minimal products: a nourishing lip balm, a tinted moisturizer for a dewy complexion, and a sea salt spray to add texture to the hair. Opt for hair products that enhance natural tones while protecting against winter’s harsh elements.

With these six captivating makeup ideas for 2024, we explore a spectrum that ranges from simple, natural beauty to bold, artistic expressions. Each look offers a unique way to embody the season’s trendiest styles, whether you’re attending prom, a masquerade, or seeking an everyday aesthetic.

Bold and Beautiful

This striking makeup look bursts with color, showcasing bold orange and purple eyeliner that commands attention and embodies the adventurous spirit of makeup in 2024. It’s a fun and experimental style that perfectly suits lively occasions like raves or edgy fashion events, allowing individuals to express their unique personality and creativity.

This makeup trend is perfect for those who love to make a statement and can easily be tailored to enhance any eye shape. The vivid orange and purple eyeliner can illuminate brown eyes, making them appear more vibrant, while providing a striking contrast that can unexpectedly elevate blue or green eyes.

To keep these bold colors intact, it’s crucial to use a waterproof eyeliner, ensuring that they stay vivid throughout the day or night. A setting spray designed for longevity will help maintain the look, preventing smudging or fading. For removal, a specialized eye makeup remover is ideal to gently cleanse the delicate skin around the eyes without causing irritation.

The latest makeup trends for 2024 embrace versatility and creativity, encouraging individuals to express their unique styles. Whether you prefer a natural look or a more artistic approach, there’s a wealth of options to explore, making this year an exciting time for makeup artistry and self-expression.

Peachy Perfection

The featured makeup look celebrates the effortless beauty of peach tones. This harmonious blend complements the natural eye color, enhanced by feathery lashes and perfectly groomed brows, embodying an easy, natural style suitable for any season.

This look is perfect for those seeking a fresh, simple makeup style that complements daytime events or casual occasions. It’s versatile and particularly enhances brown eyes, giving them a warm and inviting appearance.

To maintain this peachy glow, choose a long-lasting cream eyeshadow, a clear brow gel to set the eyebrows, and a nourishing mascara that conditions the lashes while providing a natural lift.

conclusion

In conclusion, the makeup trends of 2024 celebrate a beautiful spectrum of styles that range from understated elegance to bold artistry. Each look offers a unique way to express individuality, whether through soft, natural tones that enhance everyday beauty or striking, colorful designs that make a statement at special events.

As we move forward into the year, the essence of makeup as a form of self-expression remains at the forefront, encouraging us to embrace our unique beauty and experiment with new techniques. Whether you’re preparing for a casual outing, a festive celebration, or an everyday look, the possibilities are endless, making 2024 an exciting year for beauty enthusiasts everywhere.

MINI TWISTS: THE ULTIMATE TIKTOK PROTECTIVE STYLE

Many view mini twists as just a step toward achieving a voluminous twist-out, but before rushing to undo them, why not embrace the look on its own? Mini twists have been gaining popularity on TikTok (with the hashtag #minitwists reaching 65.8 million views) and for good reason—they’re a low-key yet stylish protective hairstyle.

“Mini twists are a low-maintenance protective style for natural hair,” explains Sabrina Rowe Holdsworth, a New York City-based hairstylist and founder of NTRL by Sabs. “They help retain length, lock in moisture, and offer a versatile foundation for various styles.” Celebrities like Lupita Nyong’o and Tabitha Brown demonstrate the adaptability of mini twists, rocking them in half-up ponytails and chic side-part bobs.

However, before committing to mini twists, it’s important to consider the time and effort involved in creating them and how long they will last.

Ahead, hair experts break down everything you’ll need to know to achieve the look at home.

WHAT ARE MINI TWISTS?

Mini twists are a protective hairstyle where small sections of hair are twisted into two-strand twists. “Each piece of hair is repeatedly crossed over the other, forming a rope-like pattern,” explains Ashanti Johnson, a Chicago-based hairstylist and braider for synthetic braiding hair brand Rebundle. This style can be done on natural hair alone or with the addition of kinky texture extensions to enhance length and fullness.

Tools You’ll Need
If you’re planning to do mini twists at home, make sure your styling station is ready with these essentials:

  • Parting comb to help section your hair.
  • Wide-tooth comb or brush for detangling as you work.
  • Leave-in conditioner or curl cream to define and enhance your curls.
  • Hair clips or scrunchies to keep sections secure while you twist.
  • Braiding gel to create clean, neat parts.

HOW TO DO MINI TWISTS

Preparation:

As with any protective style, it’s best to begin with freshly-washed hair to ensure your mini twists look neat and last as long as possible. Dirty hair may have product buildup or tangles that can make styling difficult. Moisturizing your hair beforehand is also crucial, as it’s harder to thoroughly hydrate your strands once the twists are in.

Mini twists require a bit of tension, so well-conditioned hair is less likely to break during the process. Sabrina Rowe Holdsworth recommends applying a deep conditioner for 20 to 30 minutes, followed by sealing your hair with a leave-in conditioner once you’re out of the shower.

For added length and uniformity, you can opt to stretch your curls by blow-drying before twisting. Though optional, Holdsworth explains that this can make your twists look longer and more consistent. If you decide to blow dry your hair, Ashanti Johnson suggests reapplying your leave-in conditioner afterward to restore some of your natural curl pattern. This step will prevent your twists from feeling limp and lifeless.

Now, you’re ready to twist.

Step 1:
Divide your hair into four to six sections, depending on its thickness—each section should be manageable enough to hold in one hand. Secure the sections with scrunchies, leaving one section loose to work with.

Step 2:
From the loose section, grab a smaller piece of hair, about the width of a pencil. Apply a pea-sized amount of braiding gel to this segment, which helps define the section and makes the part on your scalp look neater.

Step 3:
Smooth a pea-sized amount of twisting cream or gel along the length of the small section. Sabrina Rowe Holdsworth recommends using Camille Rose Naturals Almond Jai Twisting Butter for its soft hold and curl definition.

Step 4:
Split this small section into two even parts and begin twisting them together, wrapping one strand over the other in a clockwise motion. Continue twisting down to the very ends of the hair.

Step 5:
To secure the twist, twirl the ends around your finger, using the same motion you would for a finger coil. Repeat this process for each section of hair until your entire head is complete.

HOW LONG DO MINI TWISTS LAST?

Mini twists can last up to four weeks, but after that, they may start to mat and tangle, eventually resembling locs, explains Jamila Powell, a Florida-based hairstylist and founder of the hair-care brand Naturally Drenched. If you plan to keep your mini twists for a while, there’s good news: you can still wash them. Powell recommends diluting two to three tablespoons of shampoo in an empty nozzle bottle with water. “Apply the mixture to your twists and scalp, gently massaging your scalp with your fingertips before rinsing thoroughly,” she advises. Repeat the process with conditioner, and then dry your hair with a microfiber towel, which is gentler on your hair and absorbs more water. For faster drying, you can use a blow dryer.

Regardless of how long you keep your mini twists, it’s essential to maintain moisture. Powell suggests spritzing a hydrating mist (like Pattern Hydrating Hair Mist) two to three times a week and using a hair oil to lock in that moisture.

DO MINI TWISTS HELP GROW OUT YOUR HAIR? 

Stylists agree that mini twists, like many protective styles, can support hair growth and length retention. “This is because your hair isn’t subjected to daily manipulation,” explains Jamila Powell.

Board-certified dermatologist and licensed cosmetologist Yolanda Lenzy, MD, clarifies that while hairstyles themselves won’t accelerate hair growth—since nothing can speed up your natural growth rate—keeping your hair in a protective style can help prevent excess breakage. She notes that “mini twists, especially without added extensions, can be a good low-tension option for those looking to promote healthy hair.”

MINI TWIST INSPIRATION

Style mini twists your way. Choose a middle or side part, a pixie or bob, and add accessories for a personalized look.

LONG MINI TWISTS 

MINI TWIST PUFF 

MINI TWIST SPACE BUNS

HALF UP MINI TWISTS 

MINI TWIST PIXIE