This is a list of various substyles within fashion, along with their definitions. Keep in mind that styles often overlap and mix, so don’t worry too much about labeling your outfit under one specific substyle. In the end, it’s all still girly kei!
Core Styles
CASUAL GIRLY
As the name implies, this substyle is casual girly kei. The clothing is often oversized and made from comfortable materials, promoting a relaxed vibe. Hairstyles, makeup, and accessories tend to be simple, with braids and twintails commonly seen. This versatile substyle can range from modest to flashy, depending on how you choose to coordinate your outfit.
SWEET GIRLY
The most popular substyle is known for its playful, over-the-top details like lace, ribbons, and plenty of cute prints. Pastel shades dominate, though darker colors can also be found. Decorative elements are more extravagant compared to other styles, and hair accessories like headbands and ribbons woven into ornate hairstyles are common. Accessories and even main pieces often feature bijou detailing, adding a touch of sparkle. When it comes to footwear, platforms are the most popular choice, though tea party shoes and Mary Janes are also frequently seen. During winter, ankle boots become a stylish and practical option.
FRENCH GIRLY
French girly is a substyle that embodies the romanticized image of a young French woman, similar to the popular “French model aesthetic” seen on TikTok. Outfits typically feature lower platforms and a monochromatic palette of black, white, and gray, often mixed with creams and off-whites. Key elements include hairbands, pearl and gold accents, curled hair, berets, tweed, and ruffled sleeves. Many wearers incorporate high-end European fashion designers into their looks through accessories or cosmetics. While French text is common on accessories, it’s rarely found on clothing.
NATURAL GIRLY
At first glance, natural girly may resemble mori fashion, sharing a vintage-inspired aesthetic. It features a soft silhouette with longer skirts and delicate embroidery. Earth tones are popular, along with square-toed shoes, loafers, canvas bags, and minimal or no-makeup looks. Thrifting is a common practice among natural girly wearers, who often prefer pieces made from all-natural fabrics.
OTONA GIRLY
This substyle caters to those looking for a more mature look. Outfits typically feature longer skirts and a toned-down aesthetic with fewer details. While not always the case, colors tend to be muted, creating a more understated appearance compared to other styles. Solid colors, simple floral patterns, and polka dots are common, along with designer handbags and high heels. Newcomers may find it challenging to distinguish otona from general feminine fashion, as the style emphasizes subtle cute details, even in its simplicity!
RETRO GIRLY
This substyle draws inspiration from retro fashions, making you look as though you’ve stepped right out of the past! It often includes outfits resembling old-fashioned school uniforms, with browns, creams, and lots of plaid being key elements. Folded socks, tights, Mary Janes, and hats are also common accessories. Despite the vintage feel, the clothes in this style aren’t actually vintage but are designed to have a retro aesthetic. It’s all about capturing the charm of old-school fashion while keeping it fresh and modern!
DARK GIRLY
Despite its name, this substyle isn’t just girly kei in dark colors—it has a distinctly edgy vibe. Unlike sweet girly, which focuses on cuteness, dark girly embraces a bolder, more rebellious atmosphere. Key elements include heavy makeup, bondage-inspired accessories, and dramatic platform shoes. Religious iconography, like crosses, hexagrams, and rosaries, is commonly featured. Lace socks and fishnet stockings are popular in this style, with ripped fishnets being a common touch to add to the edgy aesthetic. This substyle blends a sense of mystery with a tough, fashion-forward attitude.
Related Styles
HIMEKAJI
Contrary to what some in the West may believe, himekaji is not solely a gyaru substyle! This fashion is defined by floral prints and abundant lace. While short skirts were prevalent during the gyaru boom, longer garments are now popular and can also be styled for girly kei. Pearl details and accessories are just as common as bijou elements, with an emphasis on keeping accessories elegant and cute.
MENHERA
If you’re not familiar with the menhera subculture, it’s a good idea to start with articles by Menheratic. The style often features vent art prints, with a variety of clothing options, including girly pieces. Outfits typically consist of an oversized top worn as a dress, minimal accessories, platform shoes, simple hairstyles, and byojaku makeup. However, it’s important to remember that menhera primarily focuses on mental health awareness, and the true essence of a coord lies in the meaning assigned to it by the wearer!
JERSEY MAID
Since around 2020, Japanese alternative fashion enthusiasts have embraced (often kawaii-fied) tracksuits and a general gopnik attitude, which has influenced various styles, including girly kei. Although the term suggests a maid-like appearance, it applies to all sorts of frilly tracksuit-inspired outfits, regardless of whether they feature an apron. It’s worth noting that searching for “tracksuit” won’t yield the desired results; they’re referred to as “jersey” in this context. This trend is closely tied to the mizuiro aesthetic, popularized by Tenshi Zyoshi.
CHINA KEI
This style has been around for some time but is often unfamiliar by name. China kei is a kawaii-inspired take on traditional Chinese clothing, including tangzhuang, qipao, and hanfu. Accessories like bun covers, hair sticks, and Chinese knots are common. While Japanese brands may occasionally release similar items, it’s much more prevalent among Chinese indie brands on platforms like Taobao.
OtherJAPANESE TRADITIONAL
JAPANESE TRADITIONAL
Many reinterpretations of traditional Japanese clothing exist across various styles, and girly kei is no exception. This aesthetic includes numerous kimono and yukata designs, as well as girly kei brand releases that incorporate iconic collars and sleeves while maintaining the fashion’s essence. Wearers often pair these outfits with girly kei accessories, intricate hair ribbons, and decorative nails to complete the look. Some may even choose non-traditional platform shoes instead of tabi and geta!
GIRLY-INSPIRED COSTUMES
Given the fashion’s popularity, it’s no surprise that there are costumes inspired by the girly kei style. Themes like jiangshi, nurses, maids, and nuns often receive a girly kei twist, especially in Halloween specials of Larme magazine. Essentially, if you can imagine it, you can make it girly! While not always shown, it’s also common to see idol costumes infused with girly elements.
conclusion
While this may not be an exhaustive list, I hope you found it informative! If there’s a specific substyle you feel is missing and deserves attention, don’t hesitate to reach out to me in my inbox!
