Alix Earle Makeup Tutorial: Achieve Her Signature Look

If you’re a beauty enthusiast, chances are you’ve stumbled upon Alix Earle’s makeup tutorials on YouTube. With her stunning looks and effortless style, it’s easy to see why she has amassed such a huge following. Join us to break down her signature look in a step-by-step guide that even beginners can follow.

Getting Started with Alix Earle Makeup Tutorial

Alix is all about the “less is more” approach, so make sure you have a clean canvas to work with. Start by cleansing your face with a gentle cleanser, followed by a hydrating moisturizer. Don’t forget to apply sunscreen before applying any makeup products.

Finding Your Perfect Shade

One of the most important steps in getting Alix’s signature look is finding the right shade for your skin tone. Alix typically goes for a natural, dewy finish, so opt for a foundation with a light to medium coverage. Use a color-matching tool to determine your perfect shade, or head to your local Sephora and ask one of the beauty experts for help.

Creating a Flawless Base

Once you’ve found your perfect shade, it’s time to create a flawless base. Apply the foundation using a damp beauty blender, starting at the center of your face and blending outwards. If you need extra coverage, use a concealer to cover any blemishes or dark circles.

Adding Dimension with Contouring

Alix loves to add dimension to her face by contouring. Grab a bronzer that’s two shades darker than your skin tone and apply it underneath your cheekbones, along your temples, and along your jawline. Blend well to avoid any harsh lines.

Get The Highlight Right

Highlighting is another important step in Alix’s makeup routine. Apply a highlighter to the high points of your face, including your cheekbones, brow bone, and the bridge of your nose. This will give you that coveted lit-from-within glow.

Eye Makeup: Alix Earle Style

Alix’s eye makeup is always on point, and she loves to experiment with different colors and textures. Here’s how to recreate her signature eye look.

Eyeshadow Application

Start by applying a light-colored eyeshadow all over your lid. Then, take a darker shade and apply it to the outer corner and crease of your eye. Use a fluffy brush to blend the two shades together seamlessly.

Adding Definition

To add definition, use a pencil liner to line your upper lash line. If you want a more dramatic look, create a winged liner using liquid eyeliner. Finish off the eyes with a few coats of mascara.

Finishing Touches To Your Makeup Look

The final step in Alix’s makeup routine is adding some finishing touches. Here’s what you need to do to complete the look.

Blushing It Up

Apply a pop of color to your cheeks with a blush that complements your skin tone. Alix loves peachy and rosy tones, but feel free to experiment with different shades.

Plump Up Those Lips

Finish off the look with a lip gloss or lipstick that suits your personal style. Alix usually goes for a natural, nude lip color to keep the focus on her eyes and skin.

And there you have it – the ultimate Alix Earle makeup tutorial! With these simple steps, you’ll be able to achieve Alix’s signature look in no time.

Top Products to Copy Alix Earle’s Makeup Routine

Step 1: Moisturiser + bronzing drops

To prep her base, Earle mixes the Charlotte Tilbury Magic Cream and the Drunk Elephant D-Bronzi™ Anti-Pollution Sunshine Drops. 

Step 2: Foundation

Alix Earle’s favourite foundation is often changing but there are a few we’ve spotted more than once, including the Tom Ford Traceless Foundation Stick and NARS Sheer Glow.

Step 3: Contour

She favours liquid products like the Charlotte Tilbury Hollywood Contour Wand.

Step 4: Conceal & snatch the nose

A constant in her routine is the NARS Radiant Creamy Concealer in ‘Custard’. She uses it to brighten her under eyes but also to ‘snatch’ her nose. 

Step 5: Blush

Rare Beauty’s Soft Pinch Liquid Blush in ‘Hope’ is one we’ve spotted often.

Step 6: Bake

Earle is a big fan of baking and uses the Huda Beauty Easy Bake Loose Baking & Setting Powder to get the job done. 

Step 7: Brows

For her feathery brows, Earle will always use a clear gel to brush them up. Often this is the Benefit 24 Hour Brow Setter. The brand’s Precisely, My Brow Pencil also gets the call-up when she needs to fill in any gaps.

Step 8: Lip combo

She’s often switching up her liners (a favourite of which is the Charlotte Tilbury Lip Cheat in ‘Pillow Talk’) and will typically layer a nude shade with a juicy gloss. The Fenty Gloss Bomb Lip Luminizer in ‘Sweetmouth’ has been featured in her routine frequently.

Step 9: Eyeshadow and eyeliner

A wash of Benefit Hoola across the lids is always a winner. And for the moments that call for a wing, she ditches liquid liner for the Makeup by Mario Master Mattes™ Eyeshadow Palette and uses the darkest shade to create a soft cat eye. Genius.

Step 10: White waterline

She uses the NYX Mechanical Eye Pencil in White to trace the bottom inside lining of her eyes, which undeniably makes them pop.

Step 11: Curl eyelashes

The Tweezerman ProCurl Eyelash Curler is her weapon of choice.

Step 12: Double mascara

To finish her coveted lash look, Earle uses two different mascaras to build volume and separate. First up is the Too Faced Better Than Sex Waterproof Mascara , followed by the Benefit Roller Lash .

Step13: Highlight

This step doesn’t feature in every makeup look but when it does it’s usually the Benefit Tickle Highlighter.

Step 14: Bronzer

The Benefit Hoola usually gets another gig here.

Step 15: Freckles

The Freck XL The Original Freckle is how she achieves them.


Whether you’re a seasoned makeup pro or a beginner, this tutorial has everything you need to know to recreate Alix Earle’s stunning makeup looks. Remember, the key to achieving her signature style is all about keeping it natural and effortless. So, what are you waiting for? Grab your makeup bag and get ready to slay!